Pakistan Horticulture Development and Export Company

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Pakistan Horticulture Development and Export Company (PHDEC)[1] (Urdu: شرکتِ پاکستان برائے صادراتِ و فروغِ باغبانی) is a department of Ministry of Commerce of Pakistan. Pakistan Horticulture Development and Export Company was created due to the enormous potential of Pakistan's horticulture products in the global market. In the absence of a single ministry or institution responsible for development at all levels of the horticulture value chain it was considered important to set up PHDEC to uplift this sector, especially in light of the impact of globalization and World Trade Organization (WTO) regime.[2]

Pakistan Horticulture Development & Export Board (PHDEC), an autonomous body under the administrative control of Ministry of Commerce[3] has been mandated with the development of horticulture industry of Pakistan with focus on exports. Its functions, inter alia, include provision of improved marketing infrastructure like establishment of agro processing zones, cold chain system, processing plants (for value added products). In 2019, Pakistan had targeted Philippines and China to further boost kinnow exports to these two countries.[4]

The implementation arrangements are preferably under the public private partnership (PPP) modality with a clear exit strategy. PHDEC envisions the vitalization of a dynamic and market driven horticulture sector, which is resilient, sustainable and responsive to meet the challenges of globalization.[5]

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References[]

  1. ^ Mubarak Zeb Khan (16 August 2019). "Strategy in the works for boosting horticulture exports to $1bn". Dawn (newspaper). Retrieved 14 December 2021.
  2. ^ Shahid Shah (26 May 2021). "Mango exports expected to reach 150,000 tons". The News International (newspaper). Retrieved 14 December 2021.
  3. ^ "Citrus exports jumped by 25,000 tonnes this season: PHDEC chief". Business Recorder (newspaper). 15 March 2020. Retrieved 14 December 2021.
  4. ^ Kinnow exports may hit around 400,000 tons in coming season Business Recorder (newspaper), Published 18 October 2019, Retrieved 14 December 2021
  5. ^ "PHDEC achieves another milestone in export history". The Nation (newspaper). 29 July 2011. Retrieved 14 December 2021.

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