Peter Souter

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Peter Souter (born 1962) is the chairman and chief creative officer of TBWA London[1][2][3][4] and former executive creative director of Abbott Mead Vickers BBDO.[5][6][7]

Souter is also a writer, and has written plays for theatre and radio, including the screenplay for the ITV television drama Married Single Other.[8]

Advertising career[]

Souter began his career in advertising as a copywriter at Abbott Mead Vickers BBDO in 1991, where he worked alongside Paul Brazier for 4 years. He then moved on to become deputy creative director in 1995, then executive creative director in 1997, taking over for David Abbott.[9] In 2005 he worked on the 'Make Poverty History' campaign,[10] which he said was the work of which he is most proud.[11]

Writing career[]

Souter has written plays for radio, theatre and television. His radio plays for BBC Radio 4 include Puddle,[12] Goldfish Girl,[13] Stream River Sea,[14] That's Mine, This is Yours,[15] What Love Sounds like,[16] and "13a, 13b".[17]

Souter's television drama, Married Single Other, is a series based on the lives of group of people who are either married, single or "other", other being defined as in a relationship. It was aired on ITV in February 2010.[18]

For theatre, Souter wrote the play Hello/Goodbye, which was sold out at the Hampstead Theatre in its first run in 2013,[19] and is playing again from 21 January to 28 February 2015.[20]

References[]

  1. ^ "ABOUT | TBWA London The Disruption Company | Greater London". tbwalondon.
  2. ^ "Bio". Campaign. 2020-06-05. Retrieved 2020-12-07.
  3. ^ "Peter Souter to remain as chairman of TBWA\London". www.campaignlive.co.uk.
  4. ^ "Video". www.youtube.com. Retrieved 2020-12-07.
  5. ^ "CV: PETER SOUTER Creative director, Abbott Mead Vickers BBDO". The Independent. February 2, 1998.
  6. ^ "An AMV BBDO advertising supplement: Profile/Michael Baulk, Andrew Robertson, Peter Souter - The new power generation. Abbott Mead's seamless succession is the envy of adland. Stefano Hatfield reports on the new guard". www.campaignlive.co.uk.
  7. ^ "Peter Souter exits AMV for career in TV drama". www.campaignlive.co.uk.
  8. ^ "Peter Souter". IMDb.
  9. ^ Foster, Stephen. "TBWA UK finally admits it's got a crisis and appoints old AMV hand Peter Souter to try to fix it". More About Advertising.
  10. ^ http://www.coloribus.com/adsarchive/tv-commercials/make-poverty-history-make-poverty-history-7084355/
  11. ^ "My space: Peter Souter, advertising executive and writer". The Telegraph.
  12. ^ "Drama, Puddle". BBC Radio 4. 2020-11-30. Retrieved 2020-12-07.
  13. ^ "Drama, Peter Souter - Goldfish Girl". BBC Radio 4. 2020-11-30. Retrieved 2020-12-07.
  14. ^ "Drama, Peter Souter - Stream, River, Sea". BBC Radio 4. 2020-11-30. Retrieved 2020-12-07.
  15. ^ "Drama, Peter Souter - That's Mine, This Is Yours". BBC. 2011-05-04. Retrieved 2020-12-07.
  16. ^ "Drama, Peter Souter - What Love Sounds Like". BBC. 2012-10-24. Retrieved 2020-12-07.
  17. ^ Souter, Peter (September 20, 2015). "13a,13b" – via Vimeo.
  18. ^ "Married Single Other". February 22, 2010 – via IMDb.
  19. ^ "Hello/Goodbye, Hampstead Theatre, review: 'this play will break your heart'". The Telegraph.
  20. ^ "Hello/Goodbye". Hampstead Theatre.
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