Piggly Wiggly

Piggly Wiggly, LLC

Trade name	Piggly Wiggly
Type	Private, Subsidiary
Industry	Retail
Founded	September 6, 1916 (105 years ago) (1916-09-06) in Memphis, Tennessee, U.S.
Founder	Clarence Saunders
Headquarters	Keene, New Hampshire , U.S.
Number of locations	499 (2020)
Areas served	The Midwest American South
Products	Bakery, dairy, deli, frozen foods, grocery, meat, pharmacy, produce, seafood, snacks
Services	Supermarket
Parent	C&S Wholesale Grocers
Website	www.pigglywiggly.com

Piggly Wiggly is an American supermarket chain operating in the American Southern and Midwestern regions run by Piggly Wiggly, LLC, an affiliate of C&S Wholesale Grocers.^[1] Its first outlet opened in 1916 in Memphis, Tennessee, and is notable for having been the first true self-service grocery store, and the originator of various familiar supermarket features such as checkout stands, individual item price marking and shopping carts. The current company headquarters is in Keene, New Hampshire.^[2] There are a total of 499 independently owned Piggly Wiggly stores that operate across 18 states, primarily in smaller cities and towns.^[3]

Piggly Wiggly operations in the U.S. as of 2018

Piggly Wiggly   1–10 locations   10–50 locations   50–100 locations   100+ locations

Piggly Wiggly Midwest   1–10 locations   50–100 locations

History[]

Historical marker near the site of the first Piggly Wiggly store in Memphis, Tennessee

Piggly Wiggly was the first self-service grocery store.^[4] It was founded on September 6, 1916^[5] (although it did not open until five days later due to delays in construction),^[6] at 79 Jefferson Avenue in Memphis, Tennessee, by Clarence Saunders.^[2] A replica of the original store has been constructed in the Memphis Pink Palace Museum and Planetarium, a mansion that Saunders built as his private residence, which was later sold to the city.

At the time of its founding, grocery stores did not allow customers to gather their own goods. Instead, a customer would give a list of items to a clerk, who would then go through the store, gathering them. This created a greater cost and higher prices. Piggly Wiggly introduced the innovation of allowing customers to go through the store, gathering their goods, thus cutting costs and lowering prices.^[2] Losses due to easier shoplifting were more than offset by profits from increased impulse purchasing. Others were initially experimenting with this format, which came to be known as a "groceteria", reminding people of cafeterias, another relatively new, self-service idea.^[7]

Piggly Wiggly Corporation secured the self-service format and issued franchises to hundreds of grocery retailers for the operation of its stores. The concept of the "self-serving store" was patented^[8] by Saunders in 1917. Customers at Piggly Wiggly entered the store through a turnstile and walked through four aisles to view the store's 605 items sold in packages and organized into departments. The customers selected merchandise as they continued through the maze to the cashier. Instantly, packaging and brand recognition became important to companies and consumers.^[6]

The original Piggly Wiggly Store, Memphis, Tennessee

Piggly Wiggly was the first to:

• provide checkout stands.^[9]
• price mark every item in the store.^[9]
• provide shopping carts for customers, starting in 1937 in Oklahoma.^[10]

The success of Piggly Wiggly was phenomenal, and other independent and chain grocery stores changed to self-service in the 1920s and 1930s. At its peak in 1932 (see Clarence Saunders), the company operated 2,660 stores and posted annual sales in excess of $180 million. In November 1922, Saunders attempted a squeeze on the substantial short interest in the stock, running the share price up from 40 to 120 and profiting by millions on paper. The Stock Exchange Governors responded by deciding that a corner had been established in Piggly Wiggly and removed the stock from the Board, eventually forcing Saunders to turn over his assets to the banks that had financed his leveraged position. Saunders reputedly lost nine million dollars in the attempted corner.^[11]

Following these events, the company was divided into strategic units and sold to regional grocery chains, including Kroger, Safeway, National Tea, and Colonial.^[12] In 1935, all 179 Canadian Piggly Wiggly were also sold to Canada Safeway, which merged with Sobeys in 2013.^[13]

After losing control of Piggly Wiggly, Saunders had no further association with the company, although he remained interested in the concept of automated shopping, with which he experimented initially with the Keedoozle store until his death in 1953.^[2]

According to John Brooks, Piggly Wiggly's "greatly changed corporate structure...flourished into the 1960s," and hundreds of stores "operated under a franchise agreement with the Piggly Wiggly Corporation, of Jacksonville, Florida.^[14]

Name[]

According to the Piggly Wiggly Web site, Saunders was "reluctant" to explain the origin of the company's name. There are two theories: One story says that, while riding a train, he looked out his window and saw several little pigs struggling to get under a fence, which prompted him to think of the rhyme. Someone once asked him why he had chosen such an unusual name for his organization, to which he replied, "So people will ask that very question."^[2]

Present company[]

Piggly Wiggly was acquired by the wholesale grocer Malone & Hyde in 1982.^[15] Malone & Hyde was acquired by Fleming Companies in 1988.^[16] Fleming filed for bankruptcy in 2003, and C&S Wholesale Grocers acquired most of the business, including Piggly Wiggly.^[17][18] C&S acquired regional warehouses Piggly Wiggly Carolina in 2013 and Piggly Wiggly Midwest in 2021.^[19][20]

A Piggly Wiggly store in Springhill, Louisiana, in August 2011

There are presently more than 600 independently owned and operated stores in 17 states. The company headquarters is located in Keene, New Hampshire.^[2] Some of the stores in Alabama have formed Piggly Wiggly Alabama Distributing Company, a retailers' cooperative to manage distribution, while using the Piggly Wiggly name. Piggly Wiggly stores are found predominantly in medium to smaller size cities, and remain a fixture in many rural communities. In many of the larger cities and more metropolitan areas within the company's territory (especially in the faster-growing regions), competitive national grocery chains have built larger supermarkets with greater variety and selection than Piggly Wiggly, targeting a more upscale clientele. In response, Piggly Wiggly was one of the first to develop a loyalty card discount membership program similar to many other national merchants.^{[citation needed]}

See also[]

• Supermarkets in the United States
• Houchens Industries

References[]

Further reading[]

• Mike Freeman, Clarence Saunders and the Founding of Piggly Wiggly: The Rise & Fall of a Memphis Maverick (2011, ISBN 9781625842077) on Google Books

External links[]

Wikimedia Commons has media related to Piggly Wiggly.

• Official website
• North Carolina and Virginia stores
• North Carolina, West Virginia, Virginia, and Ohio stores
• South Carolina stores
• Louisiana stores
• Illinois and Wisconsin stores
• Pink Palace Museum exhibit