Pizza Nova

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Pizza Nova Take Out Ltd.
IndustryRestaurants
FoundedScarborough, Canada (May 12, 1963; 58 years ago (1963-05-12))
FounderSam Primucci
Headquarters
Scarborough, Ontario
,
Canada
Number of locations
140+ stores
Area served
Ontario
Key people
Domenic Primucci (President)
ProductsPizza, Panzerotti, Sandwiches, Chicken wings
Websitewww.pizzanova.com

Pizza Nova Take Out Ltd., doing business as Pizza Nova, is a Canadian franchise chain of pizza restaurants headquartered in Scarborough, Toronto.[1] The chain was founded on 12 May 1963 by a young family of Italian immigrants. The first restaurant was located in the eastern Toronto suburb of Scarborough, Ontario on Kennedy Road near Lawrence Avenue, which currently operates under the name Nova Ristorante.

There are more than 140 locations in Canada. Pizza Nova's competitors include: Pizza Pizza, Pizza Hut, 241 Pizza, Little Caesars, Domino's Pizza, Mamma's Pizza and other regional pizza chains.

The Pizza Nova location in Varadero, Cuba is not related, but uses a similar logo formerly used by the Canadian company.[2]

History[]

The chain was founded by a young family of Italian immigrants—consisting of Sam Primucci, and his brothers Mike, Vince, and Joe—originating from Basilicata, Italy.[3] Their first location opened on 12 May 1963 at the corner of Lawrence Avenue East, just west of Kennedy Road.[4]

Following many years of success in both their delivery and walk-in services, the restaurant opened their first franchised store in 1969.[4]

Upon celebrating the company's 50th anniversary, the pizza chain also announced their partnership with the Toronto Blue Jays and the Rogers Centre as their official pizza supplier, starting in January 2014, and continuing for a three-year agreement.[5]

Jingle[]

In October 1987, jingle writer Syd Kessler, advertising agency Montana Steele, and Pizza Nova President Sam Primucci produced an advertisement featuring the singing of the phone number and vocalising the quadruple zero as "4-3-9, Oh-Oh Oh-Oh Pizza Nova!"[6][7] Sung by Canadian musician Zappacosta,[8][9] edits of the original can still be heard on Ontario radio and TV today, with new voiceover by company President Domenic Primucci, son of founder Sam Primucci.[10]

Products[]

Some of Pizza Nova's signature products include:[11]

Signature pizzas[]

  • Banquet Cheddar
  • Calabrese
  • Deluxe
  • Napoletana
  • Primavera
  • Pizza Pollo
  • Porco Pazzo
  • Roasted Parma
  • Meat Supreme
  • Pepperoni
  • The All-Star
  • Quattro Stagioni
  • Mediterranean
  • Portabellissimo
  • Super Gourmet
  • Super Hawaiian
  • Veggie
  • Cheddar Supreme

Pesto pizzas[]

  • Chicken Florentine
  • Tuscan Pesto

White pizzas[]

  • Bruschetta Pizza
  • Basilcata
  • California
  • Chicken Alla Bianca
  • Greek Bruschetta
  • Il Giardino
  • Porchetta and Hot Peppers
  • Spicy Porchetta

The beverages that Pizza Nova sells are Coca-Cola products. Pizza Nova has also become a go-to chain for vegans as it offers dairy-free cheese, and as of 2021, plant based pepperoni.

References[]

  1. ^ "Contact." Pizza Nova. Retrieved on December 6, 2012. "2247 Midland Ave., Toronto, ON, M1P 4R1"
  2. ^ http://www.cuba-junky.com/matanzas/varadero-paladars5.htm
  3. ^ "Meet Pizza Nova's Domenic Primucci". InsideToronto.com. Metroland Media Group Ltd. Retrieved 9 May 2017.
  4. ^ a b "History". Pizza Nova. Pizza Nova Take Out Ltd. Retrieved 9 May 2017.
  5. ^ "PIZZA NOVA – THE OFFICIAL PIZZA OF THE TORONTO BLUE JAYS". Pizza Nova. Pizza Nova Take Out Ltd. Retrieved 9 May 2017.
  6. ^ "Taste the Difference the Story of Pizza Nova". montanasteele.com. Montana Steele. Retrieved 13 October 2021.
  7. ^ "439-OH-OH-OH-OH PIZZA NOVA - SYD KESSLER & ALFIE ZAPPACOSTA". youtube.com. Archived from the original on 2021-12-17. Retrieved 13 October 2021.
  8. ^ "A Career With Many Toppings! – Alfie Zappacosta". themusicexpress.ca. The Music Express Canada. Retrieved 13 October 2021.
  9. ^ "Zappacosta". canadianbands.com. Retrieved 13 October 2021.
  10. ^ "Pizza Nova Plant-based Pepperoni Taste Test". youtube.com. Archived from the original on 2021-12-17. Retrieved 13 October 2021.
  11. ^ https://pizzanova.com/products/signature-pizzas/

External links[]

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