Rainbow S.p.A.

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Rainbow S.p.A.
TypeProduction company
FoundedApril 1995; 26 years ago (April 1995)[1]
FounderIginio Straffi[1]
Headquarters
Loreto, Marche, Italy
(2010–present)
Key people
Iginio Straffi (Founder and CEO)
ProductsTelevision series, live-action and animated films
OwnerViacomCBS Networks EMEAA (30%)
Iginio Straffi (70%)
SubsidiariesBardel Entertainment
Colorado Film
Moviement Talent Agency
Rainbow CGI
Tridimensional
Witty Toys
Websitewww.rbw.it

Rainbow S.p.A. (formerly known as Rainbow S.r.l.) is an Italian studio co-owned by Iginio Straffi and ViacomCBS.[1] It has collaborated with ViacomCBS' other company, Nickelodeon, on multiple shows, including Winx Club and Club 57.[2] The studio is based in Loreto, Marche, and was founded by Straffi in 1995. Rainbow began as an animation studio, providing creative services for larger companies until it secured enough funds for original productions.

In February 2011, Viacom International Media Networks purchased 30% of the company for 62 million euros (US$83 million),[3] leaving the remaining 70% to Iginio Straffi.[1][4] Viacom's Nickelodeon networks broadcast Rainbow's shows worldwide,[5] and Rainbow acts as the licensing agent for Nickelodeon's shows in Italy.[6] Nickelodeon's American studios have also collaborated with Rainbow on several productions, including Winx Club from 2011 to 2015 and Club 57 in 2019.[2]

In 2015, Rainbow purchased fellow animation studio Bardel Entertainment.[7] In 2017, Rainbow acquired a majority stake in Gruppo Iven S.p.A., which owns the production company Colorado Film.[8]

In 2018, Straffi and Viacom listed the company on the Italian stock exchange.[9] The listing followed years of consideration regarding which country's stock market to enter (the United States or Italy).[10] According to Straffi, this presented "a real dilemma" as Viacom was already listed on an American stock exchange,[10] but Rainbow performed best in European countries.[10] Straffi and Viacom withdrew Rainbow from the stock market in May 2018, citing a lack of suitable market conditions.[11]

Filmography[]

Television series[]

Show Start date Co-production
Tommy and Oscar 2000–2002 Rai Fiction
Prezzemolo 2002–2003 Gardaland
Winx Club 2004–2019 Rai Fiction (seasons 1-7)
Nickelodeon[12] (seasons 5-7)
Rai Ragazzi (season 8)
Monster Allergy 2005–2009 Rai Fiction
Huntik: Secrets & Seekers 2009–2012 Rai Fiction
PopPixie 2010–2011 Rai Fiction
Mia and Me 2012–2015 M4E
Crazy Block (pilot)[13] 2014 Nickelodeon[13]
Regal Academy 2016–2018 Rai Fiction
Maggie & Bianca: Fashion Friends 2016–2017 Rai Fiction
Nickelodeon (pilot only)[14]
World of Winx 2016–2017 Rai Fiction
44 Cats 2018–present Rai Ragazzi
Institute of Antoniano
Club 57 2019–present Rai Ragazzi
Nickelodeon[15]
Fate: The Winx Saga 2021–present Archery Pictures
Young Blood Productions
Pinocchio & Friends in production
Summer & Todd: Happy Farmers in production

Films[]

Movie Released Distributor Co-production
Tommy and Oscar: The Movie 2007 Rai Fiction Miramax
Winx Club: The Secret of the Lost Kingdom 2007 01 Distribution
Paramount Pictures 		Rai Fiction
Winx Club 3D: Magical Adventure 2010 Medusa Film
Paramount Pictures 		Sky Cinema
Gladiators of Rome 2012 Medusa Film
Paramount Pictures 		Sky Cinema
Mediaset Premium
Winx Club: The Mystery of the Abyss 2014 01 Distribution
Paramount Pictures 		Rai Fiction
Classe Z 2017 Medusa Film Colorado Film
Tiro libero 2017 Medusa Film Colorado Film
The Girl in the Fog 2017 Medusa Film Colorado Film
My Big Gay Italian Wedding 2018 Medusa Film Colorado Film
No Kids 2018 Medusa Film Colorado Film
When Mom Is Away 2018 Medusa Film Colorado Film
The Nest 2019 Medusa Film Colorado Film
Into the Labyrinth 2019 Medusa Film Colorado Film
Me contro Te - Il film: La vendetta del Signor S 2020 Warner Bros. Colorado Film
Cambio tutto! 2020 Medusa Film
Amazon Prime Video 		Colorado Film
10 giorni con Babbo Natale 2020 Medusa Film
Amazon Prime Video 		Colorado Film

References[]

  1. ^ Jump up to: a b c d Vivarelli, Nick (February 26, 2011). "Winx creator in the pink". Variety. Retrieved August 9, 2015.
  2. ^ Jump up to: a b Ramos-Weiner, Maribel (20 November 2018). "Iginio Straffi de Rainbow: Tuvimos una influencia muy importante en la historia de Club 57 para garantizar su atractivo en Europa". Produ.com (in Spanish).
  3. ^ "Straffi's Rainbow: Europe's Largest Animation House Has Growing Pains" (PDF). VideoAge International. October 2014. In 2011, 16 years after Straffi founded Rainbow, Viacom gained 30 percent ownership of the animation division... for 62 million euro ($83 million), thus valuing the company at $277 million.
  4. ^ Serafini, Domenico (November 5, 2014). "I dolori di Rainbow per arrivare prima in Europa". Millecanali. Retrieved May 23, 2017.
  5. ^ Minardi, Sabina (24 February 2011). "Winx, le fatine fanno il botto". L'espresso (in Italian).
  6. ^ Rusak, Gary (April 2011). "Rainbow to rep Nick, lands new master toy deal" (PDF). Kidscreen.
  7. ^ "Rainbow buys Canadian animation studio Bardel". Kidscreen. 5 October 2015.
  8. ^ Andrea, Montanari (21 August 2017). "Rainbow-Viacom compra la Colorado" (PDF). MF Milano Finanza.
  9. ^ "Winx take to the stock exchange". Agenzia Nazionale Stampa Associata. 12 April 2018. Rome: The shares will be put on sale by Straffi and Viacom Holdings Italia.
  10. ^ Jump up to: a b c "Rainbow ripensa alla Borsa". Bebeez.it (in Italian). 3 November 2015.
  11. ^ "The Winx Withdraw from the Stock Market". 22 May 2018. The Rainbow studio based in Loreto, Marche, 30% of which belongs to Viacom, decided to go public... However, investors have not responded with the awaited enthusiasm
  12. ^ "Nickelodeon Announces JAKKS Pacific as Master Toy Licensee for Innovative Girls Brand: Winx Club". Winx Club is a co-production with Rainbow S.p.A. and Nickelodeon.
  13. ^ Jump up to: a b "Crazy Block - Nick Animated Shorts". December 8, 2018.
  14. ^ Magliaro, Alessandra (19 July 2015). "Rainbow, oltre Winx, 1/a serie con attori". Agenzia Nazionale Stampa Associata (in Italian). Archived from the original on 20 July 2015.
  15. ^ "Riprese della serie tv americana per ragazzi "Club 57" a Monopoli" (in Italian). 23 September 2018.

External links[]

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