ReachLocal
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|
Type | Division |
---|---|
Industry | Online marketing |
Founded | 2003 |
Headquarters | Woodland Hills, California, United States |
Area served | North America Europe Asia Australia New Zealand |
Revenue | $514.07 million (As of 2013)[1] |
Parent | Gannett Company |
ReachLocal, Inc. (ReachLocal) is an online marketing and advertising provider for advertising to consumers in local markets. It provides Internet and mobile Internet marketing to business clients in the United States, Europe, Asia and Australia.[2] It is a division of Gannett.[3]
History[]
ReachLocal was founded in 2003 by Zorik Gordon, Nathan Hanks, Michael Kline, Robert Wright, John Mazur, and Robert "Rick" Spitz.[citation needed]
ReachLocal's first product[when?] was a search engine advertising service[4] called ReachSearch. This technology places businesses’ advertisements on multiple search engines, including Google, Yahoo! and Bing.[5] ReachLocal has since introduced a range of digital marketing products, including ReachEdge, its lead conversion software.[6]
In 2010, ReachLocal launched its initial public offering (IPO).[7] Before the company's IPO, ReachLocal was venture-backed by VantagePoint Venture Partners, Rho Ventures and Galleon Special Opportunities Partners Fund LP.[8]
In April 2014, ReachLocal appointed Sharon Rowlands as chief executive officer and member of its board of directors, replacing interim CEO David Carlick.[9]
In June 2016, the company was acquired by Gannett Co. for about $156 million.[10]
In January 2019, Gannett named Kevin Gentzel, who became the media company's first chief revenue officer in 2015, as president of USA TODAY Network Marketing Solutions,[11] when Sharon Rowlands was appointed the CEO of Web.com.[12]
Staff and clients[]
As of March 2017, ReachLocal had over 1,300 employees across 68 offices[13] located in the United States, Australia, Brazil, Canada, Mexico, Germany, the Netherlands, New Zealand, Singapore, Austria, India, Belgium, and Japan.[14] As of February 2016, the company had more than 17,000 active clients.[15]
Services[]
In addition to search engine marketing, ReachLocal provides other online marketing for their clients. In 2005, the company launched ReachSearch, a search engine advertising product designed to attract more leads from consumers. The product achieves this by placing text advertisements on leading search engines and directories.[16]
In 2009, ReachLocal introduced ReachDisplay, an online display advertising service that places banner advertisements on premium websites. The following year, the company built ReachCast, a web marketing service, and launched a site retargeting product called ReachRemarketing in 2011.[17]
ReachRetargeting was launched in 2012, followed by the launch of the website and lead management system ReachEdge in 2013.[18] In 2014, ReachLocal introduced a search engine optimization service, ReachSEO.[4] In 2015, ReachLocal launched ReachListings, for local listings management.[19] In 2016, ReachLocal launched ReachSocial Ads,[20] Facebook advertising, and enhanced their SEO product, ReachSEO.[21]
Technology[]
The company has developed various technologies to assist their clients in publishing their campaigns and tracking, optimizing and reporting results for a variety of their services.[22] In September 2012, the company released the first ReachLocal mobile application, which provides real-time lead notifications and reports to their clients,[23] followed by the ReachEdge app in 2013.[24][25]
ReachEdge, the company's marketing automation platform released in 2013, provides clients with a list of leads, sources, actions needed, performance and reports. The platform consists of a website, lead management software and the aforementioned mobile application.[25]
In February 2014, ReachLocal released LigerMobile, an open source framework that assists in the development of hybrid apps.[25][26]
References[]
- ^ "RLOC Key Statistics | ReachLocal, Inc Stock - Yahoo! Finance". Finance.yahoo.com. Retrieved 2014-02-21.
- ^ "RLOC Profile | ReachLocal, Inc. Stock - Yahoo! Finance". Finance.yahoo.com. Retrieved 2015-06-19.
- ^ http://investors.gannett.com/press-release/gannett-reports-first-quarter-2017-results-operations
- ^ Jump up to: a b "ReachLocal, Inc". IPO Candy. Retrieved March 5, 2017.
- ^ "Digital Marketing Solutions". ReachLocal.com. Retrieved 2015-06-19.
- ^ "ReachLocal Nabs Top Google Innovator Award for 'ReachEdge' Solution". Mobile Advertising Watch. Retrieved 2016-04-14.
- ^ "A Peek At ReachLocal's $100 Million IPO Filing: It's All About Building A Local Ad Sales Army". TechCrunch.com. 2009-12-22. Retrieved 2015-06-19.
- ^ "ReachLocal Creates Ad Marketplace". socalTECH.com. 2009-04-21. Retrieved 2015-06-19.
- ^ "ReachLocal CEO: Company Got 'Distracted By Shiny Things'". StreetFight Mag. Retrieved March 5, 2017.
- ^ "Gannett Buys ReachLocal, as Publishers Seek Regional Online Advertisers | Mergers & Acquisitions". Themiddlemarket.com. 2016-06-28. Retrieved 2018-02-08.
- ^ "Gannett names Gentzel new head of USA TODAY Network marketing solutions unit". USA TODAY. Retrieved 2019-05-28.
- ^ "Web.com Appoints Sharon Rowlands as Chief Executive Officer". GlobeNewswire News Room. 2019-01-07. Retrieved 2019-05-28.
- ^ "ReachLocal Number of Employees". Macroaxis. Retrieved March 5, 2017.
- ^ "Locations". ReachLocal.com. Retrieved 2015-06-19.
- ^ "About". ReachLocal.com. 2015-03-11. Retrieved 2015-06-19.
- ^ "Yahoo Follows Google In Building Out Local Search Marketing Reseller Program". Search Engine Land. Retrieved 2016-04-14.
- ^ "ReachLocal Introduces Innovative Display Retargeting Solution for SMBs". Business Wire. Retrieved 2016-04-14.
- ^ "1,000 Clients Live on ReachLocal's ReachEdge Platform in its First Six Months". Reuters.com. 2014-03-27. Archived from the original on 2015-06-19. Retrieved 2015-06-19.
- ^ "ReachLocal Digital Marketing System". 2015-09-01.
- ^ "ReachLocal Introduces ReachSocial Ads™, a Programmatic Facebook Advertising Solution Managed by Certified Experts". StreetInsider.com. Retrieved 2016-04-14.
- ^ "ReachLocal Introduces ReachSEO, an Enhanced SEO Solution Increasing the Ability to Deliver Local Search Visibility and Site Traffic to Local Businesses" (Press release). ReachLocal. Retrieved 2016-04-14 – via GlobeNewswire News.
- ^ "Technology & Expert Service". Reachlocal.com. Retrieved 2015-06-19.
- ^ "Innovative ReachLocal Mobile App for SMBs Puts Leads in the Palms of Their Hands". DailyFinance.com. 2012-09-24. Retrieved 2015-06-19.
- ^ "ReachLocal, Inc - Android Apps on Google Play". Retrieved 2015-06-19.
- ^ Jump up to: a b c "ReachLocal on the App Store on iTunes". Itunes.apple.com. Retrieved 2015-06-19.
- ^ Mark Leppke. "LigerMobile Framework". Reachlocal.github.io. Retrieved 2015-06-19.
- Companies established in 2003
- Companies listed on the Nasdaq