Realme

From Wikipedia, the free encyclopedia

Realme (stylized as realme) is an Indian-based Chinese smartphone manufacturer headquartered in New Delhi, India and Shenzhen, China. Founded by Sky Li (Li Bingzhong) on May 4, 2018, who was former vice president of Oppo and the head of Oppo India. It was a spin-off from Oppo which was collectively owned by BBK Electronics.

realme
Native name
मेरा असली रूप (Hindi) 真我 (Chinese)
Mera asalee roop (Hindi) Zhēn wǒ (Chinese)
IndustryConsumer electronics
FoundedMay 4, 2018; 3 years ago (2018-05-04)
FounderSky Li
Headquarters
New Delhi
,
India (2018-present) Shenzhen, China (2019-present)
Area served
Worldwide
Key people
  • Sky Li (李炳忠) (Founder and Global CEO)
  • Madhav Sheth (SVP) (CEO) (realme India and Europe)
  • Xu Qi (徐起) (CMO)
  • Yao Kun (姚坤) (CTO)
  • Wang Wei (王伟) (CPO)
ProductsSmartphones
Earphones
Powerbanks
Realme UI
Phone cases
AIoT products
Bags
Smart TVs
ParentBBK Electronics
DivisionsRealme TechLife, DIZO
Websitewww.realme.com

History[]

Before its startup on May 4, 2018, in India, Realme first appeared in China in 2010 with the name "OPPO Real".[1] It was a sub-brand of OPPO (which is itself a subsidiary of BBK Electronics)[2] until its formation as a spinoff on May 4, 2018.[3][4][5] Oppo did not specify whether it had transferred its participation in Realme to BBK. Former Oppo Vice President and Head of Oppo India and Overseas Department, Sky Li, has still remember his time during the 2017 Diwali festival in India before his foundation of this company.

In May 2018, they released their first phone, Realme 1.

On July 30, 2018, Sky Li announced his official resignation from Oppo and his intention to establish Realme as an independent brand on Weibo. With the company slogan "Dare to Leap", he declared that in the future, the Realme brand would focus on providing mobile phones with solid performance and stylish design, offering young people a joyful life with affordable "technology" and "beauty".[6]

On 15 November 2018, Realme adopted a new logo.

On November 22, 2018, Realme became the No. 1 emerging brand in the Indian market.[7] The sales of Realme devices in India have since surpassed the sales of its parent company Oppo. Realme has been the fourth largest smartphone brand in India since 2019, behind Xiaomi, Samsung, and Vivo. Realme holds records in India for fastest-charging smartphone[citation needed] and India's first 5G smartphone.[8]

On May 15, 2019, Realme held its first conference in Beijing to officially enter the Chinese domestic market, launching the Realme X, Realme X Lite and Realme X Master Edition.[9][10]

In June 2019, Realme officially announced its entry into the European market.[citation needed]

On June 26, 2019, Realme released its first photo taken with its 64MP camera.[citation needed]

By July 2019, Realme had successfully entered 20 markets, including China, South Asia, Southeast Asia and Europe.[11]

According to a report from the international analyst institution Counterpoint, Realme recorded shipping 4.7 million units worldwide in the second quarter of 2019, which is an 848% year-on-year increase, and has become one of the top 10 mobile phone manufacturers in the world.

By August 2019, Realme had surpassed 10 million users worldwide.[11]

In August 2019, Realme showed a prototype device with a quadruple 64MP camera in China and India.[12][13]

In 2021 they had a large user base in Europe and Asia.[14]

Products[]

Main article: List of Realme products

The company has a large number of products, particularly in the Indian market.[15]

References[]

  1. ^ "Vivo ships 5.8 million smartphones to India in Q2 2019; breaks its own record". www.canaly.coms. 2019-07-29. Archived from the original on 2019-12-12. Retrieved 2019-07-29.
  2. ^ Prado, Phillip (2018-10-31). "BBK Group could soon surpass Samsung as top dog". Android Authority. Archived from the original on 2019-12-18. Retrieved 2019-11-21.
  3. ^ "Hit the road again | Realme on Facebook". Archived from the original on 2019-05-18. Retrieved 2018-07-30.
  4. ^ Artashyan, Argam (2018-07-30). "Realme Seperates [sic] From OPPO: Another OnePlus?". GizChina. Gizchina Media. Archived from the original on 2019-04-30. Retrieved 2018-07-30.
  5. ^ Hazarika, Skanda (29 July 2020). "Realme 2 Pro and Realme 5/5s/5i Android 10 kernel source code now available". xda-developers. Archived from the original on 14 August 2020. Retrieved 15 August 2020.
  6. ^ Yordan (2018-07-31). "Oppo VP moves to become Realme CEO, targets global brand expansion". GSMArena.com. Archived from the original on 2019-06-16. Retrieved 2018-08-30.
  7. ^ "Realme, the No.1 Emerging Brand now: CMR". CyberMedia Research | CMR. Archived from the original on 2019-12-15. Retrieved 2020-03-14.
  8. ^ "India's first 5G phone! Realme X50 Pro 5G with 12GB RAM, 256GB storage all set for launch; check details - The Financial Express". financialexpress.com. 20 February 2020.
  9. ^ Jeet (2019-04-24). "Realme officially announces its entry in China". Gizmochina. Archived from the original on 2019-07-13. Retrieved 2020-03-14.
  10. ^ Media, Kompas Cyber (16 May 2019). "Harga Berikut Spesifikasi Lengkap Realme X dan Realme X Lite". KOMPAS.com (in Indonesian). Archived from the original on 2019-12-22. Retrieved 2020-03-14.
  11. ^ Jump up to: a b Hamza, Muhammad (2019-08-07). "Worldwide user of realme has passed 10 million". Technology Times. Archived from the original on 2019-08-23. Retrieved 2020-03-14.
  12. ^ "Realme 64MP Quad Camera Prototype Hands-On: Another Daring Leap". xda-developers. 2019-08-10. Archived from the original on 2019-11-30. Retrieved 2020-03-14.
  13. ^ "Realme 64 MP camera smartphone to be announced on 15 August". The Mobile Indian. 2019-08-06. Archived from the original on 2019-08-23. Retrieved 2020-03-14.
  14. ^ "Realme launches new 4K Android TV models to take on Mi TVs". xda-developers. 2021-05-31. Archived from the original on 2021-06-01. Retrieved 1 June 2021.
  15. ^ "Realme GT Review: Glaringly typical from Realme in all the right ways". xda-developers. 13 September 2021. Retrieved 13 September 2021.

External links[]

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