Robeez

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Robeez Footwear Ltd.

Type	Subsidiary of Daytona Apparel LLC
Industry	Footwear
Founded	1994[1]
Headquarters	Manhattan, New York
Products	Soft-soled shoes, Apparel, Socks
Number of employees	250
Parent	Formerly Collective_Brands, now Daytona Apparels LLC.
Website	www.robeez.com

Robeez is an apparel, socks and clothing brand for babies, infants and toddlers sold at specialty and department stores as well as online. Robeez is headquartered in Manhattan, New York and is a division of Daytona Apparel LLC.

Origins and history[]

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The Robeez baby shoe company was started by Sandra Wilson in the basement of her Vancouver, Canada home. While being a stay-at-home-mom after a recent layoff, Wilson was unable to find baby shoes that would stay on her son's feet properly, she came up with an idea for a pair of soft-soled leather booties that would not slip off. The suede non-slip sole allowed her toddler, named Robert, to walk without sliding and the elastic ankle band ensured the shoes did not easily fall off. The inspiration for the Robeez name came from her son.^[2] Now owned and produced by Daytona Apparel, LLC, Robeez sets the trends for children's footwear, socks and apparel as we create products that parents and babies love.^[3]

References[]

External links[]

• Robeez Website
• Stride Rite Corp.