Robinsons (drink)

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Robinsons
Logo of Robinsons.png
Product typeDrink
OwnerBritvic
CountryEngland, United Kingdom
Introduced1935
TaglineReal Fruit in Every Drop
Websitewww.robinsonssquash.co.uk

Robinsons is an English fruit drink brand owned by Britvic. Robinsons has a royal warrant from Queen Elizabeth II and was an independent company until 1995 when it was acquired by Britvic. The Robinsons range includes Fruit Shoot, Fruit Squash, No Added Sugar Fruit Squash, Fruit & Barley, Barley Water, Select and Squash'd; the range formerly also included Fruit Spring. For the Diamond Jubilee of Elizabeth II, Strawberry and Cream was added to the range.

Robinsons sales for 2009 (across all its ranges) totalled £307 million in 2009.[1][needs update] Every summer (May and June), Robinsons runs Wimbledon or tennis-related competitions, linked to the brand's long-running (since 1935[2]) sponsorship of the tournament.

Products[]

Fruit Shoot[]

Robinsons Fruit Shoot is a brand of fruit drink designed to appeal to children. The drinks are promoted as a supposedly healthier alternative to fizzy drinks, and are offered as one of the drink options for McDonald's Happy Meals and KFC 'Kids Meals'; this has been cited in representations to the UK Parliament on Britvic's healthier eating initiatives. Fruit Shoots were described by Britvic as a "high juice, no added sugar drink"[3] (the juice content is only 8%).[4]

The regular Fruit Shoot range with the green top is a full sugar product and does not contain aspartame (the No Added Sugar version with the grey top does). Although the grey top range has no added sugar, it contains Potassium Sorbate (Preservative) and Sodium Citrate, plus natural colourings and malic acid. It is sold in a sports-style bottle, and since its launch in 2000 has become the best-selling children's ready-to-drink still beverage in the UK,[5] beating better-established brands such as Ribena. In 2012, Britvic recalled packs featuring the 'spill proof Magicap' design due to concerns over packaging safety.[6]

Fruit Creations[]

In January 2018, Robinsons launched their Fruit Creations range, specifically targeting adults.[7]

References[]

  1. ^ "Soft drinks sales increase in the UK". warc.com.
  2. ^ "Facts and Figures on frequently asked topics about The Championships". AELTC. Retrieved 16 June 2016.
  3. ^ "House of Commons - Minutes of Evidence". publications.parliament.uk.
  4. ^ "Fruit Shoot". fruitshoot.com.
  5. ^ "www.britvic.com, best-selling children's ready-to-drink still beverage in the UK". Archived from the original on 12 March 2009. Retrieved 23 October 2015.
  6. ^ "Britvic Recalls Robinsons Fruit Shoot Amid Safety Concerns". Packaging International. 3 July 2012. Archived from the original on 7 August 2012. Retrieved 23 October 2015.
  7. ^ "Robinsons and Saatchi & Saatchi London launch Fruit Creations campaign". Britvic. 19 January 2018. Retrieved 2 March 2019.

External links[]

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