Rupa Company

This article has multiple issues. Please help or discuss these issues on the talk page. (Learn how and when to remove these template messages) This article contains content that is written like an advertisement. Please help by removing promotional content and inappropriate external links, and by adding encyclopedic content written from a neutral point of view. (April 2016) (Learn how and when to remove this template message) The topic of this article may not meet Wikipedia's notability guidelines for companies and organizations. Please help to demonstrate the notability of the topic by citing reliable secondary sources that are independent of the topic and provide significant coverage of it beyond a mere trivial mention. If notability cannot be shown, the article is likely to be merged, redirected, or deleted. Find sources:  –  ·  ·  · scholar · JSTOR (April 2016) (Learn how and when to remove this template message) (Learn how and when to remove this template message)

Rupa is among the largest knitwear brands in India that produces innerwear, casual wear, thermal wear and sleep wear for men, women and kids. While Frontline is its flagship brand, Rupa family also consists of brands like Softline, Euro, Bumchums, Torrido, Thermocot, Macroman, Footline and Jon. Rupa was established by P R Agarwala, G P Agarwala and K B Agarwala with a vision to serve the erstwhile hosiery market, which was at a very nascent stage at that time and mainly addressed by the unorganized players.

History[]

The first establishment set up by the Agarwala Brothers was called Binod Hosiery. But the need for a brand name urged them to incorporate Rupa and Company Pvt. Ltd. in 1985. A decade later, it transformed into a public limited company and renamed as Rupa and Company Limited.

Milestones

1968: Promoters started and launched the Brand "Rupa"

1985: Established Rupa & Co. Ltd

1995–1996: Took over Binod Hosiery and converted into public limited company.

1997–2000: Started manufacturing of casual wear.

It also set up a dyeing unit at Domjur, West Bengal and started manufacturing of thermal wear products -"Thermocot"

2003–2009: Acquired the brand "Euro" and started export of products. It launched the premium brand Macroman M Series in this period.

Rupa also doubled the dyeing capacity at Domjur, West Bengal

2010–2011: Launched premium brand "Air" and apparel for Kids under the brand "Imoogi"

2013: Launched the brands "Macrowoman" and "Torrido" thermal wear

2014: Awarded by Limca Book of Records for the 11th time and also received Brand excellence in innerwear award by many renowned agencies

2015: Conferred the Best Corporate Award by ET at "The Economics Times Best Corporate Brands Summit 2015" held in Mumbai.

Brands[]

• Rupa Frontline- Rupa Frontline claims to produce products which are 100% super combed cotton. The range of briefs include- Expando briefs, Front Open briefs and Xing briefs which have flexy fit designs. The range of vests include Ribbed, Interlock, Sinker and Gym vests. There is also Frontline Kidz which is a range of premium vests and briefs for boys.
• FL 7 Series
• Softline- Softline consists of premium casuals and innerwear for women seeking ease with a fashionable edge. It also provides with a wide range of women's leggings
• Euro- Euro was established in 2001 when lack of fashionable undergarments for men in the Indian market was noticed. Euro products are processed using sophisticated Swiss technology and manufactured using state of art Japanese machinery for comfort and a trendy look.
• Bumchums- It produces apparels for active leisure wear and workout purposes.
• Torrido
• Thermocot
• Macroman
• Footline- This is the footwear brand of Rupa. This brand produces wide range of socks of different design and patterns.
• Jon

Products[]

Rupa produces Vests, Briefs, Drawers, Bermudas, Capris, T-shirts, Lounge Wear, Boxer Shorts and Sleep Wear for men; and Bras, Panties, Camisoles and Leggings for women. It also manufactures Baba Suits, Bloomers and Slips for infants/toddlers, and Lounge Wear, Bermudas and Tshirts for kids. Thermal wear is another major category that Rupa caters to: the offerings include for both men and women.

Awards and recognitions[]

References[]

• http://profit.ndtv.com/stock/rupa-&-company-ltd_rupa
• http://www.campaignindia.in/Article/397932,innerwear-market-has-evolved-with-media-reach.aspx
• http://www.powerbrands360.com/our-legacy.html
• http://et-bestbrands.com/corporate/gallery.php^{[dead link]}
• http://www.worldbrandcongress.com/awards_winners_2010.html^{[dead link]}
• http://masterbrand.info/three.html#three^{[dead link]}

External links[]

Official website