Ruptly

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Ruptly
RUPTLY logo.svg
FormationApril 4, 2013; 8 years ago (2013-04-04)
HeadquartersLennéstraße 1
Berlin, Germany
Official language
English
Russian
Spanish
Arabic
OwnerRT[1][2][3]
Websiteruptly.tv

Ruptly GmbH is a Russian video news agency specializing in video-on-demand, based in Berlin, Germany. It is a subsidiary of the Russian state-controlled[7] television network RT.[1][8][2][9] Ruptly runs the media channel Redfish and is the major shareholder of Maffick.[10]

History[]

Ruptly joined the German Commercial Register as a Berlin-based GmbH in July 2012,[11] before officially launching operations on April 4, 2013.[12] It is a subsidiary of the Russian state-controlled[7] TV network RT,[1][2][9] and operates as a German commercial entity. ANO TV Novosti, an organization that is primarily funded by a Russian government grant, is the principal shareholder in both Ruptly and RT.[13]

In February 2014, Ruptly was one of the first agencies to use drones to capture news footage when it used them in its coverage of the civil unrest in Ukraine.[14]

In 2017, Ruptly introduced 360-degree video content, and provided the first panoramic view of Earth from the International Space Station.[14]

When it launched, Ruptly provided video news content, live video-streaming and operational support to broadcasters of varying size around the world. It serves over 1,400 clients globally, including large media groups, broadcast networks, video bloggers and online publishers; clients have included Al Jazeera, CBS, NHK, and online publishers such as LADbible.[15] It now also caters to smaller organizations with lower budgets such as Ruptly PASS.[16] In 2018, it announced a merger with RT Digital.[17]

In May 2020, it unveiled a new documentary division, called Ruptly Documentary Collection,[18] bringing together thousands[citation needed] of hours of documentary content for the broadcast and online media markets.[non-primary source needed]

Although its focus is sourcing and selling video news content, in 2020, Ruptly announced the launch of its journalism Academy,[19] offering training and an online internship for aspiring news journalists around the world.

In February 2021, it signed a deal with Chinese state-owned CCTV+ to open up access to China news coverage.[20]

In May 2021, it won a Shorty Award for Best Live Event Coverage, for its footage from the impact and aftermath of the 2020 Beirut port blast.[21][non-primary source needed]

Notable videos[]

In October 2017, a Ruptly-produced viral video about an American restaurant creating a special burger to celebrate Vladimir Putin's birthday turned out to be fabricated.[22] Ruptly removed the video from its YouTube channel and stated that its employees and not the restaurant were involved in the creation of the video, "which, unfortunately, compromised the reliability of the video. We are grateful to our audience for drawing attention to the discrepancy in our story".[23][24]

On 27 November 2018, Polygraph.info alleged that Ruptly published a misleadingly edited video of an altercation between Ukrainian and Russian ships during the Kerch Strait incident in which a Ukrainian tugboat was rammed by a Russian Coast Guard vessel. Polygraph later updated the story to advise that Ruptly had contacted it to say Ruptly "acquired and published without editing" a short version of the ramming video which it had received on 25 November 2018 and that it published the full version, "as soon as" it was able to obtain it. Polygraph confirmed that Ruptly did publish the full version of the video on 26 November but that the full version was published by other Russian media on 25 November. In its update, Polygraph stated that it had "no means to independently confirm that Ruptly.tv did not edit the first, shorter version, of the video".[25]

In April 2019, Ruptly provided exclusive video coverage of Julian Assange being forcibly removed from the Embassy of Ecuador, London. Ruptly obtained the footage by videoing the embassy using a crew of five working in shifts 24 hours per day for the week leading up to Assange’s arrest. Ruptly’s twitter video of the arrest achieved 1.7 million views within a day.[3][26]

During 2018 and 2019, Ruptly provided live coverage from France of the yellow vest protests. Its coverage of the protests was streamed on multiple social media platforms simultaneously and achieved over 10 million views across the YouTube and Facebook pages of Ruptly and its clients.[27][28][29][30][31]

In August 2020, The New York Times reported that a Ruptly video of Black Lives Matter protesters apparently burning a bible in Portland, Oregon, edited in a misleading way, "went viral" after it being shared with an inaccurate caption on social media by a far-right personality and then conservative politicians. The Times said the clip "appear[ed] to be one of the first viral Russian disinformation hits of the 2020 presidential campaign”.[32][33][34][35] An NBC report in the wake of this incident found that Ruptly edited user-generated protest videos to highlight violence over peaceful protest.[35]

Ruptly's most popular video on social media in 2020 was exclusive footage of the 2020 Beirut explosion. The video, which was taken during a wedding, had 4.9 million viewers on YouTube.[36][37]

Organization[]

Ruptly has an international team of 80 journalists from 42 countries at its Berlin newsroom, and has additional offices in Moscow and Beijing. It engages a global network of around 3,000 freelance video journalists, or stringers, to capture on-demand content at the scene of events.[38] Ruptly takes user-generated content (UGC) via social media and its Ruptly Stringer app.[38] Its in-house Verification Unit[39] checks this and other footage for accuracy before publication.

During the economic crisis in December 2008, the Russian government included ANO TV-Novosti on its list of core organizations of strategic importance of Russia.[40][41][42] Ruptly has stated it was founded by ANO TV-Novosti "to act as an independent, commercially-funded organisation under German law", that its editorial and operational decisions are "completely independent" and the claim it is run by the Russian government is "factually false".[43]

Ruptly's organization also includes the Berlin-based subsidiary Redfish.[44][45] According to the Alliance For Securing Democracy and UK journalist Paul Mason, Redfish is aimed at the political left and African-Americans.[46][47]

Until it closed in 2021,[48] Maffick GmbH was also based in Berlin and registered to the same address as Ruptly, according to the Alliance for Securing Democracy, with the same address shared by Redfish.[49]

Maffick had been founded by ex-RT journalist Anissa Naouai. In February 2019, Maffick's Facebook page started showing its connection to RT and Ruptly.[50] Maffick denied any connection to Ruptly and in July 2020 filed a lawsuit against Facebook after the website labelled its pages as "Russia state-controlled media", which Maffick claim is a "false notice".[51][52]

Products and services[]

A Ruptly satellite reporting set up at the protests in Donetsk

Ruptly operates as a B2B news agency with three core areas: video news content, live video streaming, and operational support.

It has four dedicated platforms serving audiences in their native languages: English, Spanish, Arabic, and Russian.[53][54]

The Ruptly agency broadcasts live via a platform that supports simultaneous streaming of up to five events, and allows TV stations and online media to receive and broadcast in real time.[55] It also has a video-on-demand service.[56] The service also sells footage to others on its website.

In 2018, Ruptly merged with the digital division of RT to launch an in-house verification unit, which is used to check the accuracy of content acquired from independent contributors.[17]

In July 2021, it had 112,000 followers on Twitter and 1.94 million subscribers on YouTube where its videos reached up to 3 million views.[35]

Assessment[]

Ruptly is one of several Russian media organizations that has been accused by the US government and others of attempting to influence elections through social media.[57] These sources say that Ruptly targets a younger left-leaning demographic through its video promotion on social media.[35] NBC has reported that Ruptly is a platform for sophisticated English-language video and text content that experts say is edited and curated to exacerbate American political tensions, with a particular focus being younger viewers and the political left.[35]

Other sources, such as The New York Times and Paul Mason, have accused Ruptly of pandering to far-right extremists.[58][47] Ruptly denies both of these claims, and its Verification Unit[17] aims to make the process behind its news production operations transparent. The Ruptly Verification Unit has revealed inaccuracies in multiple news stories, and posts regular updates on its work on its social media account[59] and webpage.[60][61]

According to a 2014 opinion article by four staff editors for the German news publication Spiegel Online, "With the help of news services like RT and Ruptly, the Kremlin is seeking to reshape the way the world thinks about Russia. And it has been highly successful: Vladimir Putin has won the propaganda war over Ukraine and the West is divided." The writers stated that only the BBC had more clips viewed on YouTube.[62]

In 2015, StopFake published an article in which it said British blogger Graham Phillips, who had worked for Ruptly, produced Pro-Kremlin propaganda and may have links to Russian intelligence.[63]

In 2019, Ruptly was criticised by browser extension NewsGuard for publishing videos featuring "false or misleading statements from Russian government officials". Ruptly responded that "As a video news agency providing content to journalists, our role is to present raw footage that our clients ensure their journalists edit and use responsibly." Ruptly said the claim it was run by the Russian government was "factually false", and that videos[64] on its platform contain criticism of the Kremlin including anti-Putin demonstrations in Russia [65] and around the world, protests outside the Russian embassy in Berlin[43] and global demonstrations in support of opposition activist leader Alexei Navalny.

Statistics from show Ruptly was the most-watched news agency on YouTube in 2020, topping Yonhap, Associated Press, Reuters, Xinhua and AFP.[36][37]

Awards and nominations[]

Organization Year Category/award Project/service Result Ref.
Webby Awards 2020 Best Data Visualisation Dyatlov Group's Journal Honoree [66]
AIB Awards 2020 News Agency of the Year Shortlisted

[67][better source needed]

[1] 2020 Interactive Brand Content Dyatlov Group's Journal Gold [68]
Shorty Awards 2020 Best Multiplatform Campaign Dyatlov Group's Journal Won [69]
Shorty Awards 2020 Best Use of Storytelling Dyatlov Group's Journal Won [70]
Shorty Awards 2019 Best Live News Coverage Yellow Vests live streams Won [71]
Digiday Awards Europe 2019 Best Use of Live Ruptly Live Won [72]
Digiday Awards Europe 2019 Video Team of the Year Finalist [73]
The 2019 Breaking News Story of the Year   Kemerovo Nominated [74]
The Drum Online Media Awards 2018 Commercial Team of the Year - Won [75]
The Drum Online Media Awards 2018 Technical Innovation of the Year Ruptly Live Nominated [76]
2018 DC Global Media Innovator Ruptly Live Nominated [77]
The Drum Online Media Awards 2017 Best B2B News Site - Won [78]

See also[]

References[]

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