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Scooter Braun

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Scooter Braun
Scooter Braun Interview 2020.png
Braun in 2020
Born
Scott Samuel Braun

(1981-06-18) June 18, 1981 (age 40)
New York City, U.S.
EducationGreenwich High School
Emory University (no degree)
Occupation
  • Media proprietor
  • businessman
  • record executive
  • investor[1][2]
Years active2003–present
OrganizationSB Projects, Ithaca Holdings, TQ Ventures, 100 Thieves[3][4]
Label(s)
TitleChairman of Ithaca Holdings
Founder of School Boy Records and co-founder of Raymond-Braun Media Group (RBMG)
Spouse(s)
​
​
(m. 2014; sep. 2021)​
Children3
Parents
  • Ervin Braun (father)
  • Susan Braun (mother)
Websitescooterbraun.com

Scott Samuel "Scooter" Braun (born June 18, 1981) is an American media proprietor, record executive, and investor.[5][6][7][8] Known as the manager for artists such as Ariana Grande, Justin Bieber, J Balvin, Demi Lovato, The Kid Laroi, and other artists, he is the founder of Schoolboy Records and Ithaca Ventures, co-founder of TQ Ventures, Mythos Studios, and RBMG Records, and co-owner of esports team 100 Thieves.[3][4][9][10]

Early life

Braun was born in New York City to Conservative Jewish parents, Ervin and Susan (née Schlussel) Braun.[11][12] Ervin's parents lived in Hungary until 1956, when they immigrated to the United States. Ervin grew up in Queens, and became a dentist; Susan Schlussel Braun was an orthodontist. After the couple married, they settled in Cos Cob, Connecticut.[13][14]

Braun has four siblings. He grew up in Cos Cob, Connecticut and attended Greenwich High School where he was elected class president.[12]

Braun attended Emory University in Atlanta, where he played college basketball until his sophomore year.[13] After Jermaine Dupri asked him to become the head of marketing at his label, So So Def, Braun reportedly dropped out of college before completing his degree.[15][16][17]

Career

Braun began organizing parties while studying at Emory University in Atlanta.[12][18] In 2002, Braun was hired to plan after-parties in each of the five cities on the Anger Management Tour, featuring Ludacris and Eminem.[12] This launch into the world of hip-hop led Braun to producer Jermaine Dupri, the director of So So Def Records. Braun was 19 years old when Dupri asked him to join So So Def in a marketing position, and 20 when Dupri named him So So Def's executive director for marketing.[19] Some of his larger events included parties for the 2003 NBA All-Star Game and after-parties on Britney Spears' Onyx Hotel Tour.[12][20] Braun left So So Def.[15] He started his own marketing business by brokering a $12 million campaign deal between Ludacris and Pontiac; the music video for Ludacris' "Two Miles an Hour" would feature a Pontiac while Pontiac's commercials would feature the song.[12]

Braun became involved with Justin Bieber and got his mother to bring her son to Atlanta for a no-strings-attached trial period. Eventually, Braun convinced them to move permanently from Canada to the United States. Both Usher and Justin Timberlake expressed interest, and in the end Bieber with Island Def Jam in partnership with Raymond-Braun Media Group (RBMG).[21][22]

Film and television

Braun produced Never Say Never, a documentary on pop star Justin Bieber that MTV reported in 2011 as "one of the highest grossing music documentaries in domestic box-office history."[23] The film's budget was $13 million and earned over $100 million worldwide.[24] Braun was also an executive producer for the CBS drama Scorpion, which aired from 2014 until 2018.[25] In 2018, Variety reported that FX had ordered a pilot of Dave, a comedy executive-produced by Braun that includes actor Kevin Hart and rapper Lil Dicky.[26] In its first season, Dave was the most watched comedy on FX.[27][28] In July 2019, SB Projects agreed to a first-look deal with Amazon Studios that includes television and film scripts.[29]

SB Projects

In 2007 Braun established SB Projects, a full-service entertainment and marketing company encompassing a range of ventures including Schoolboy Records, SB Management, and Sheba Publishing, a songwriting firm.[30][31] The group also includes RBMG, a joint venture between Braun and Usher. School Boy Records had a music distribution arrangement with Universal Music Group. In early 2013 Ariana Grande was signed to Scooter Braun's management and in 2016, Grande's label, Republic Records confirmed that Braun served as her main manager handling all aspects of her career.[7][32][33] SB Ventures also handles television campaigns, branding, music-licensing deals, and tour sponsorships—including Justin Bieber's Calvin Klein endorsement for the 2016-2017 Purpose World Tour.[34] The company also brokered a partnership between Kanye West and sneaker brand, Adidas.[35] More recently, it has a first look deal with Amazon.[36]

Braun (left) onstage at TechCrunch Disrupt SF 2019 with Matthew "NadeShot" Haag and TechCrunch Editor Jordon Crook

Ithaca Holdings

Ithaca Holdings, Braun's holding company that includes SB Projects, raised $120 million in 2010 for venture capital including investments in Uber, Spotify and Editorialist.[4][9] Media outlets reported that Ithaca, with $500 million under management as of 2018, would back GoodStory Entertainment, a collaboration between Braun and entertainment executive J. D. Roth, in acquisitions for unscripted, live event, and documentary films.[37][38]

In June 2019, Ithaca acquired Big Machine Label Group in a purchase that included the masters to the first six albums of American singer-songwriter Taylor Swift. The acquisition was financed by The Carlyle Group and several other private equity firms.[39] Its founder Scott Borchetta remains with the company as CEO as a minority shareholder in Ithaca.[40][41] In 2020, Ithaca Holdings sold Taylor Swift's catalog to Shamrock Holdings for $300 million.[42]

On April 2, 2021, South Korean company Hybe (best known as the managers and record label of K-pop group BTS) announced that it would acquire Ithaca Holdings from Braun and Carlyle via the subsidiary Hybe America, in a deal estimated to be around $1 billion. As part of the sale, Braun will join lead Hybe America as CEO and join Hybe's board of directors.[43][44][45]

Disputes

See also: Taylor Swift masters controversy

In June 2019, the masters to the first six studio albums by American singer-songwriter Taylor Swift were acquired by Braun as part of his acquisition of Big Machine Records, Swift's record company until 2019. She condemned Braun's purchase; although she attempted to make peace, she denounced him as an "incessant, manipulative bully" in a Tumblr post.[46] Big Machine's former president Scott Borchetta said that Swift had declined an opportunity to buy the masters and challenged Swift's claims.[47]

Swift and Big Machine have had a series of disputes, including Swift's allegations of Big Machine blocking her from using her older material for the American Music Awards of 2019 and the documentary Miss Americana (2020), as well as an unauthorized release of Live from Clear Channel Stripped 2008 in 2020. Swift announced she would re-record her first six studio albums as a means to gain ownership to her back catalog.[48] In April 2021, she released Fearless (Taylor's Version), a re-recording of her 2008 album Fearless.

In 2021, Braun filed for arbitration in a legal dispute with former business associate, Peter Comisar, who led a private-equity fund in which Braun had invested.[49][50][51][52][53]

Mythos Studios

In 2018, The New York Times reported that Braun had joined David Maisel, founding chairman of Marvel Studios to form Mythos Studios to produce comic-book movie franchises in live-action and animated formats.[54][55][56]

Awards

In 2013, Braun was included on the annual Time 100 list of the most influential people in the world.[57] He also appeared a second time on the cover of Billboard in its April 20, 2013, issue, alongside Guy Oseary and Troy Carter.[58] In 2016 Scooter won the award for "Best Talent Manager" at the 3rd annual "International Music Industry Awards" presented by Shazam at the 12th annual MUSEXPO in Los Angeles.[59]

Braun was nominated a Grammy Award for Album of the Year for Purpose in 2016.[60] In 2017, Braun appeared on the cover of both, Variety magazine's Hitmakers issue and Success magazine's Gratitude issue.[61][62]

In 2018, Braun was honored with the Music Biz 2018 Harry Chapin Memorial Humanitarian Award for his philanthropic efforts in 2017.[63] In 2019, Braun earned national recognition at the Jefferson Awards for Public Service in New York.[64] In 2020, Fortune magazine named him in its "40 Under 40" list in media and entertainment.[65][66] In 2021, Braun was named Variety magazine's "Music Mogul of the Year."[67]

Politics

He had hosted a fundraiser for Hillary Clinton at his home in 2015.[68] In 2019, he hosted a fundraiser for the Kamala Harris 2020 presidential campaign.[69][70]

Philanthropy

Braun is involved in various charities including the Braun Family Foundation.[71][72][73] He also assists with his brother Adam's charity, Pencils of Promise.[74] Billboard reported that as of 2017, Scooter Braun—along with clients and his companies—have granted more wishes for the Make-A-Wish Foundation than any other organization in the history of the foundation.[75] Scooter Braun was honored with the Humanitarian Award at the 2016 Billboard Touring Awards for his philanthropic support of Pencils of Promise, the Make-A-Wish Foundation, and Fuck Cancer.[76]

Braun coordinated a charity single, "Stuck With U" by Justin Bieber and Ariana Grande, both of whom he manages, to raise money to mitigate the COVID-19 pandemic.[77] All net proceeds from the song went to the First Responders Children's Foundation to fund grants and scholarships for children of first responders and health care workers who worked on the front lines during the pandemic.[78]

Personal life

In 2013, Braun began dating Yael Cohen Braun.[79][80][81] The couple wed on July 6, 2014, in Whistler, British Columbia at Cohen's parents' house.[82][83] On February 6, 2015, they had their first child.[84][85] They had their second child, on November 29, 2016.[86] On December 1, 2018, Cohen and Braun had their third child and first daughter.[87][88][89] Braun filed for divorce in July 2021.[90]

References

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