Soueast

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South East (Fujian) Motor Co., Ltd.
(trading as Soueast)
TypeJoint venture
IndustryAutomotive
Founded1995
HeadquartersFuzhou, Fujian, China
Area served
Worldwide
Key people
Zi-Sheng Zuo (President)[1]
ProductsAutomobiles
OwnerChina Motor Corporation (25%)
Fujian Motors Group (50%)
Mitsubishi Motors (25%)
Chinese name
Simplified Chinese东南(福建)汽车工业有限公司
Traditional Chinese東南(福建)汽車工業有限公司
Websitewww.soueast-motor.com

South East (Fujian) Motor Co., Ltd., trading as Soueast, is a Chinese automobile manufacturer based in Fuzhou, Fujian, and a joint venture between China Motor Corporation (25%), Fujian Motor Industry Group (50%) and Mitsubishi Motors (25%).[2][3][4][5] Its principal activity is the design, development, production and sale of passenger cars and minibuses sold under the Soueast marque.[6] It also manufactures Mitsubishi brand passenger cars for sale in mainland China.[7]

As of early 2011, Soueast had an annual production capacity of around 180,000 units, but this was set to rise to 300,000 with the completion of current construction,[8] which may have been finished by early 2012.[note 1]

History[]

Soueast was founded in November 1995 as a joint venture between China Motor Corporation and Fujian Motor Industry Group.[9][3] Mitsubishi became a partner in the joint venture in 2006.[3]

In April 2008, Soueast was awarded a contract to supply 5,700 Delica minibuses to the Iranian Mehreghan Co.[10][11] In the same year, Jackie Chan was signed on as a Mitsubishi brand ambassador for Mainland China markets.[12]

Products[]

Soueast Motors produces Soueast-branded models including the V3 and V5 sedans, and a range of Mitsubishi models for the Chinese market.

Soueast marque[]

Soueast produces the following models under the Soueast marque:

  • Soueast V3 Lingyue

  • Soueast V3 Lingyue Sport

  • Soueast V5 Lingzhi

  • Soueast V6 Lingshi

  • Soueast V6 Lingshi Cross

  • Soueast V6 rally car

  • Soueast A5 Yiwu

  • Soueast Xiwang C1

  • Soueast Delica

  • Soueast DX3

  • Soueast DX5

  • Soueast DX7 Bolang

Discontinued:

  • Soueast C1 Xiwang microvan (2011)
  • Soueast Delica minibus (1996)
  • Soueast Freeca (2001)
  • Soueast Lioncel (2003)
  • Soueast V3 Lingyue sedan (2008)
  • Soueast V5 Lingzhi sedan (2012)
  • Soueast V6 Lingshi hatchback (2013)

Mitsubishi marque[]

Soueast produces the following models under the Mitsubishi marque:

  • A Mitsubishi Lancer produced by Soueast

  • A Mitsubishi Lancer EX produced by Soueast

  • A Mitsubishi Lancer Fortis produced by Soueast

  • A Mitsubishi Galant produced by Soueast

  • A Mitsubishi Zinger produced by Soueast

Dodge marque[]

  • Dodge Caravan

Operations[]

Soueast has at least one production base in Qingkou city, Minhou County, Fuzhou, Fujian province.[9] This location has probably been expanded three times[8] with the second phase possibly completed c. 2009 as that year saw a 150% increase in units produced.[13] As of early 2011, total yearly production capacity for all sites was forecast to soon reach 300,000 with the completion of the base's third phase.[8] February 2012 production was 37% higher than that of the previous year,[14] which may reflect this additional capacity coming online.

Sales[]

A total of 96,553 Soueast brand passenger cars were sold in China in 2013, making it the 38th largest-selling car brand in the country in that year (and the 21st largest-selling Chinese brand).[15]

Notes[]

  1. ^ Production capacity figures may consider engines and vehicles as discrete.

References[]

  1. ^ "Company Overview of South East (Fujian) Motor Co., Ltd". Bloomberg Businessweek. Retrieved 4 January 2014.
  2. ^ Affiliated Companies - China Motor Corporation Archived 2012-03-14 at the Wayback Machine Yulon Group Official Site
  3. ^ Jump up to: a b c Mitsubishi Motors to invest in South East (Fujian) Motor Co., Ltd. of China Archived 2012-06-16 at the Wayback Machine Mitsubishi Official Site, April 12, 2006
  4. ^ Activities by Region, Asia, 2009 Archived 2012-03-09 at the Wayback Machine Mitsubishi Official Site
  5. ^ Affiliated Companies - South East (Fujian) Motor Co., Ltd. Archived 2012-03-14 at the Wayback Machine Yulon Group Official Site
  6. ^ Soueast Motor wins Iranian export deal chinadaily.com.cn, 2008-01-04]
  7. ^ Lagging far behind, Mitsubishi looks to new joint partnership chinadaily.com.cn, 2010-11-15
  8. ^ Jump up to: a b c "CHINA'S SOUEST MOTORS TO BEGIN THIRD-PHASE PLANT AFTER FESTIVAL". Asia Pulse. Rhodes. Jan 25, 2011.
  9. ^ Jump up to: a b About Us - History Archived 2010-12-03 at the Wayback Machine South East Motor Official Site
  10. ^ 1.6 Mitsubishi ASX flying into China soon chinacartimes.com, December 6, 2010
  11. ^ "Soueast Motor wins Iranian export deal". China Daily. 1 January 2008. Retrieved 4 January 2014.
  12. ^ Business in brief - Mar. 25 people.com.cn, March 25, 2008
  13. ^ Activities by Region: Asia, ASEAN and other regions (PDF). Mitsubishi Motors. 2010. pp. 2 (18). Archived from the original (PDF) on December 2, 2012. Retrieved June 28, 2012.
  14. ^ "Mitsubishi Motors announces production, sales and export figures for February 2012". Mitsubishi Motors. March 29, 2012. Retrieved June 28, 2012.
  15. ^ "2013 Passenger Vehicle Sales by Brand". China Auto Web. 15 January 2014. Retrieved 5 April 2014.

External links[]

Soueast, a marque of Fuijan Motors Group, vehicle timeline hide
1990s 2000s 2010s 2020s
7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0
sedan subcompact Lioncel V3
compact V5
hatchback V6
crossover V Cross
midsize DX7
subcompact DX3
van Veryca C1
Delica
MPV compact Freeca
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