Sterling (cigarette)

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Sterling
Sterling King Size (Full Flavour).jpg
An old English pack of Sterling cigarettes, with a UK text warning at the bottom of the pack.
Product typeCigarette
Produced byGallaher Group, a subsidiary of Japan Tobacco
CountryUnited Kingdom
Introduced2006; 16 years ago (2006) (Re-launched)
MarketsSee Markets

Sterling is a British brand of cigarettes, currently owned and manufactured by Gallaher Group, a subsidiary of Japan Tobacco in 2007.[1]

History[]

Sterling had been a fairly popular mid-range brand up to the 1970s but sales dwindled and the brand was eventually discontinued. The brand was officially re-launched in the United Kingdom in 2006. Sterling Dual is the largest selling cheap brand in the UK and is the 8th biggest selling brand of cigarettes in the UK.[1] According to data from AC Nielsen, Sterling has a 44% share in the cheap brand tobacco sector and has retail sales of an excess of £261million.[1] They are available in four different colours, red, blue (smooth), green (menthol) and a blue-green gradient (click-on menthol "Fresh Taste"). Sterling Dual cigarettes are also available in Superking size. In 2018, a double capsule cigarette was introduced as Sterling Double Capsule, available in king size.

Some advertising posters were made for Sterling cigarettes.[2]

In 2020, Sterling Dual New launched without the capsule, due to the ban on menthol cigarettes in the UK.


Markets[]

Sterling is mainly sold in the United Kingdom, but also was or still is sold in The Netherlands, Cyprus, Spain, Australia, New Zealand, Papua New Guinea and the United States.[3][4][5]

See also[]

References[]

  1. ^ a b c "Sterling takes 44% of "cheapest" cigarettes sector". Talkingretail.com. 2003-07-07. Retrieved 2009-05-24.
  2. ^ Elsey, Brian. "Advert Museum - Sterling Cigarettes". Historyworld.co.uk. Retrieved 14 January 2018.
  3. ^ "BrandSterling - Cigarettes Pedia". Cigarettespedia.com. Retrieved 14 January 2018.
  4. ^ "Sterling". Zigsam.at. Retrieved 14 January 2018.
  5. ^ "Brands". Cigarety.by. Retrieved 14 January 2018.
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