Svedka
Svedka is a mid-priced[1] Swedish brand of vodka, manufactured in Lidköping, Sweden and owned by New York-based Constellation Brands. The product name is a portmanteau of the words Sverige or Svenska ("Sweden" and "Swedish" respectively in the Swedish language) and "vodka". The spirit is unaged 40% alcohol (80 proof). A one-liter (35 imp fl oz; 34 U.S. fl oz) bottle is produced using about 1.5 kg (3.3 lb) of wheat and spring water. Svedka is bottled unflavored, and in citron, cherry, clementine, raspberry, vanilla, blue raspberry, and piña colada flavors. It is manufactured by the Swedish farmer's co-op Lantmännen on behalf of Constellation.
Svedka was acquired by Constellation Brands in March 2007[2] for US$384 million.[3][4][5]
They made some "spooky internet advertisements" for Halloween in 2017. This led to many customers feeling uneasy and was ultimately an unsuccessful marketing campaign.[6]
Svedka Vodka was in 2008 described as "fast growing", as it added a new flavor, "Citron", Swedish for lemon.[7]
References[]
- ^ Venkatesan, Rajkumar; Raggio, Randle D.; Noel, Katherine (30 May 2017). "Absolut Vodka: The Spirit of a Brand". SSRN 2974702. Cite journal requires
|journal=(help) - ^ "Constellation Brands to Purchase Premium Svedka Vodka". 2 June 2007. Retrieved 25 August 2009.[dead link]
- ^ http://www.cbrands.com/CBI/constellationbrands/HomePage/BrandNews/Brand_News_SVEDKA_Vodka.html
- ^ "Yahoo Finance - Business Finance, Stock Market, Quotes, News". biz.yahoo.com. Retrieved 16 April 2018.
- ^ "Constellation Brands". www.cbrands.com.
- ^ "Svedka Vodka Uses Retargeting to Make Creepy Halloween Ads That Follow You Around". adweek.com. Retrieved 16 April 2018.
- ^ "Archived copy" (PDF). Archived (PDF) from the original on 7 November 2017. Retrieved 7 November 2017.CS1 maint: archived copy as title (link)
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