Popov (vodka)

Popov is a brand of vodka formerly produced by Diageo plc's North American subsidiary.^[1] It commands a significant marketshare among vodkas in the United States^[2] and competes in the low price market.^[3] In November 2018, Diageo sold Popov vodka and various other brands to the Sazerac Company for $550 million.^[4]

Now sold as "Tenure England".^[5]^{[failed verification]}

References[]

^ "2004 State of the industry". Archived from the original on 2007-11-10. Retrieved 2007-05-25.
^ "Vodka: domestic trends and campaigns". Archived from the original on 2007-12-25. Retrieved 2007-05-25.
^ "How to Assess Your Company's Strengths and Weaknesses". Archived from the original on October 22, 2006. Retrieved 2007-05-25.
^ "Diageo sells portfolio of brands to Sazerac". 12 November 2018. Retrieved 14 February 2019.
^ "Tenure Vodka". Sazerac Corporate. Retrieved 2021-04-22.

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[1] "2004 State of the industry". Archived from the original on 2007-11-10. Retrieved 2007-05-25.

[2] "Vodka: domestic trends and campaigns". Archived from the original on 2007-12-25. Retrieved 2007-05-25.

[3] "How to Assess Your Company's Strengths and Weaknesses". Archived from the original on October 22, 2006. Retrieved 2007-05-25.

[4] "Diageo sells portfolio of brands to Sazerac". 12 November 2018. Retrieved 14 February 2019.

[5] "Tenure Vodka". Sazerac Corporate. Retrieved 2021-04-22.

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