Synamedia

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Synamedia
HeadquartersStaines, United Kingdom
Key people
Paul Segre, CEO
ProductsVideoGuard Conditional Access
Videoguard Connect DRM
MediaHighway - Set Top Box Software
Broadband IPTV
XTV Digital Video Recorders DVRs)
OTT
Unified Headend
Gateways
Interactive TV
Number of employees
1,677 (2021) Edit this on Wikidata

Synamedia Ltd. (previously Cisco's SPVSS business, and formerly NDS Group Ltd., and later Cisco Videoscape) is a video technology provider headquartered in Staines-upon-Thames, UK. Its products cover content distribution and delivery, video processing, advanced advertising, broadband solutions[buzzword], and video security.

History[]

The company was formed in 1988 as News Datacom in Israel, offering encryption technology for satellite broadcasts. The encryption technology was developed by Israeli cryptographer Adi Shamir and Amos Fiat. In 1992, the company was acquired by News Corporation and renamed News Digital Systems (NDS).[1][2] In 2012, Cisco Systems Inc. acquired NDS.[3] It became the foundation of Cisco's Service Provider Video Software Solutions (SPVSS) business.[3][4] In May 2018, Permira acquired the SPVSS business from Cisco.[3] The acquisition included Cisco's Infinite Video platform, the former Scientific Atlanta video processing portfolio, cloud digital video recording, video processing, video security, and video middleware.[5] In October 2018, the business was launched as Synamedia.[4]

Synamedia leadership includes Paul Segre, CEO; Bijal Patel, CFO; Nick Thexton, CTO; Yael Fainaro, EVP of Security; Jean-Francois Pigeon, EVP of Sales & Marketing and Julien Signes, EVP and General Manager, Video Network. The company has offices in the U.K., U.S., Canada, Belgium, Israel, India, and China.[5][6]

Synamedia's clients include satellite and cable pay TV providers, media companies, and others involved in direct-to-consumer OTT distribution.[7] It has over 200 pay TV and media customers.[8] They include AT&T, beIN, Bharti Airtel, Charter, Comcast, Cox, Disney, Etisalat, Foxtel, Liberty Global, OSN, Rogers, Sky, Tata Sky, Verizon, Vodafone, and YES.[8][9][10]

In January 2020, Synamedia entered a partnership with Pearl TV to join the Phoenix Model Market Initiative.[11]

In August 2021, Synamedia acquired ContentArmor, a company that develops forensic watermarking solutions[buzzword] for the media and entertainment industry.[12][13]

Products[]

Synamedia's platforms for cable, satellite, and IPTV include Foundation[14] for broadcast and hybrid solutions[buzzword], and the cloud-based Infinite platform.[15] In September 2021, Synamedia announced pre-integrated security and business solutions[buzzword] support for Android TV on its Infinite platform.[16][17][18]

In 2019, Synamedia released its Credentials Sharing and Fraud Insight product.[19] The product enables pay TV partners and OTT companies to track and prevent piracy and password-sharing.[20]

In April 2021, Synamedia announced Gravity, a managed service that offers broadband and video capabilities to operators and service providers for their small to medium business (SMB) and residential customers.[21][22]

The Synamedia Video Network portfolio includes Digital Content Manager (DCM) which transitions distribution architectures to an IP-based virtualized video processing environment.[23] In May 2020, Synamedia launched a ATSC 3.0 Receiver which can function as both an RF and IP receiver. The receiver is in use today with Fox Television Stations in Orlando, FL.[24][25][26]

In October 2019, Discovery began using the DCM platform.[23] The Synamedia virtualized DCM with Smart Rate Control and Automation provides bandwidth distribution, storage capabilities and High Definition viewing experiences for live and time-shifted ABR streaming. The Synamedia Video Network Service Manager is a micro-services-based platform that helps operators and video producers quickly update their programming line-ups and bundled offers. The Converged Headend is designed to help pay-TV providers transition to software-based services, and can be deployed on premise, in the cloud, or in a hybrid environment.[27]

In April 2021, Synamedia released Clarissa, which analyzes critical behavioral and consumption insights for pay-TV and OTT services.[28] Synamedia Iris, an addressable advertising solution[buzzword], was announced in August 2020.[29]

Synamedia, in partnership with Sky, has developed a personalized ad targeting platform, AdSmart, which serves TV advertisements to households based on their profiles.[30][31]

References[]

  1. ^ "The Israeli algorithm inside your satellite box". Israel21c. 2005-06-05. Retrieved 2020-03-24.
  2. ^ "Cisco Sells Bought Israel-based NDS Back to Previous Owner – for Just a Fifth of the Price It Paid". Haaretz. 2018-05-01. Retrieved 2020-03-24.
  3. ^ a b c "Cisco's Just Sold Video Services Unit Rebranded as 'Synamedia'". Multichannel. Retrieved 2020-03-24.
  4. ^ a b "Bye Bye Cisco Video Software, Hello Synamedia". Light Reading. Retrieved 2020-03-24.
  5. ^ a b "Big spinoffs by Cisco, Ericsson and Nokia redraw the media tech sector". FierceVideo. 2018-10-04. Retrieved 2020-03-24.
  6. ^ "Comcast-Backed Sky Invests In Video Software Company Synamedia". Deadline. 2019-01-08. Retrieved 2020-03-27.
  7. ^ "Synamedia CEO Yves Padrines on Password Sharing, Targeted Linear Advertising and the 'New Bundle'". NextTV. Retrieved 2020-03-27.
  8. ^ a b "Synamedia opens for business, appoints Americas VP". Digital TV Europe. 2018-10-29. Retrieved 2020-03-27.
  9. ^ "Etisalat's E-Vision launches multi-tenant OTT service". DigitalStudioME. Retrieved 2020-03-31.
  10. ^ "עידן הסטרימינג: הטלוויזיה מתעוררת לחיים". ynet. 2019-12-02. Retrieved 2020-03-31.
  11. ^ "CES 2020: Synamedia, Pearl partner for Phoenix Model Market Initiative | Infrastructure | News | Rapid TV News". www.rapidtvnews.com. Retrieved 2020-03-31.
  12. ^ Winslow, George (2021-08-09). "Synamedia acquires ContentArmor". TVTechnology. Retrieved 2021-10-04.
  13. ^ "Synamedia acquires ContentArmor | Major Businesses | Business | News | Rapid TV News". www.rapidtvnews.com. Retrieved 2021-10-04.
  14. ^ "Synamedia highlights cloud migration and credential sharing at CES". Digital TV Europe. 2019-01-04. Retrieved 2020-06-15.
  15. ^ Mahoney, Brian (Summer 2019). "Spinning a Well-Known Brand Into Something New" (PDF). OTT Executive.
  16. ^ Staff, S. V. G. "Synamedia Delivers Pre-Integrated Solutions for Android TV". Sports Video Group. Retrieved 2021-10-04.
  17. ^ RBR-TVBR (2021-09-01). "Pre-integrated Security and Business Tools for Android TV Arrive | Radio & Television Business Report". Retrieved 2021-10-04.
  18. ^ Miller, Mark (2021-09-01). "Synamedia Launches Integrated Security, Business Solutions For Android TV". TV News Check. Retrieved 2021-10-04.
  19. ^ Roettgers, Janko (2019-01-03). "Video Services May Use Artificial Intelligence to Crack Down on Password Sharing". Variety. Retrieved 2020-06-15.
  20. ^ Baumgartner, Jeff. "Synamedia CEO Seeks New Video Service Tangents". Light Reading. Retrieved 2020-06-15.
  21. ^ Baumgartner, Jeff (May 7, 2021). "Synamedia sparks managed RDK offering for service providers". Light Reading. Retrieved 2021-10-04.
  22. ^ "Synamedia Gravity pulls together managed video, broadband platform". FierceVideo. Retrieved 2021-10-04.
  23. ^ a b "Synamedia aids Discovery's cloud migration". CSI. Retrieved 2020-06-15.
  24. ^ Mann, Colin. "Synamedia supports Fox's Orlando ATSC 3.0 rollout". advanced-television.com. Retrieved 2021-10-04.
  25. ^ Staff, S. V. G. "Synamedia Deploys New ATSC 3.0 Video Network Solutions". Sports Video Group. Retrieved 2021-10-04.
  26. ^ Reading 8/25/2021, News Wire Feed Light. "Fox Television connects with Synamedia for ATSC 3.0 rollout in Orlando". Light Reading. Retrieved 2021-10-04.
  27. ^ "Synamedia debuts software-centric Converged Headend". Broadband TV News. 2019-05-29. Retrieved 2020-06-15.
  28. ^ Hyatt, Jeff (2021-02-17). "Synamedia Clarissa Brings New Clarity to Video Business Decisions". Media & Entertainment Services Alliance. Retrieved 2021-10-04.
  29. ^ Kurz, Phil (2020-08-12). "Synamedia Iris Tackles Addressable Ads to Unlock New TV Commercial Revenue". TVTechnology. Retrieved 2021-10-04.
  30. ^ Frankel, Daniel. "Synamedia Thinks Outside of the (Set-Top) Box". Multichannel. Retrieved 2020-06-15.
  31. ^ "Synamedia's Padrines: television advertising still works". Broadband TV News. 2020-05-11. Retrieved 2020-06-15.
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