TaylorMade

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For other uses, see Taylormade (disambiguation).
TaylorMade
TypeSubsidiary
IndustrySports equipment, textile
Founded1979; 42 years ago (1979) in McHenry, Illinois
FounderGary Adams
Headquarters
Carlsbad, California
,
U.S.
Key people
David Abeles (CEO)
ProductsGolf clubs, balls, clothing
ParentCentroid Investment Partners
Websitetaylormadegolf.com

TaylorMade Golf Company is an American sports equipment manufacturing company based in Carlsbad, California, United States. The company focuses on the golf equipment market, producing golf clubs, balls, and clothing. TaylorMade Golf is currently a subsidiary of Centroid Investment partners after it was purchased from KPS Capital Partners in May 2021.[1]

TaylorMade's initial success came with the innovation of metal drivers, which debuted in 1979 and have subsequently dominated the golf market.[2] In September 2012, Outside magazine named TaylorMade one of America's "Best Places to Work".[3]

History[]

Origins in Illinois[]

TaylorMade incorporated in 1979 after Gary Adams borrowed $24,000 on his house and leased a 6,000 square foot building in McHenry, Illinois. He originally had three employees and sold only one item, his newly invented 12-degree loft metalwood. The metalwood was unique in its steel construction - replacing persimmon as the primary material from which modern drivers are manufactured - and adopted the nickname "Pittsburgh Persimmon".[4]

Starting with $47,000 in sales in 1979, the company eventually reached its first billion dollars in revenue in 2006, marking only the second time in history that a golf brand had achieved this milestone.[5]

Purchase by Salomon Group (1984)[]

TaylorMade was independently owned until 1984, when Salomon S.A. acquired the company. At the time, the union was strategically compatible for both companies which were innovators in their industries: Salomon wanted to diversify and made the decision to enter a "three-season" market, and TaylorMade benefited from the worldwide resources of Salomon.[citation needed] This ownership maintained until Adidas bought Salomon in 1997.[6]

Sale to Adidas (2005)[]

Shortly after the Adidas acquisition, the image and focus of TaylorMade were redirected to take over the driver market; the company succeeded in achieving this goal in late 2005, when it officially became the top driver in golf. TaylorMade bought golf clothing companies Ashworth in 2008 and Adams Golf in 2012.

Sale to KPS Capital Partners (2017)[]

On May 10, 2017 it was announced that KPS Capital Partners acquired TaylorMade for US$425 million.[7] The deal was completed in November of 2017.[8]

Days after the deal was completed, TaylorMade released a statement to say it had parted company with Sergio García, who had been with the brand for 15 years.[9]

Sale to Centroid Investment Partners (2021)[]

On February 2, 2021 the New York Times reported that KPS had hired Morgan Stanley to run a sale of Taylormade with a value estimated around US$2 billion. [10]

On May 11, 2021 Centroid Investment Partners - a Korean private equity firm - signed a definitive agreement to purchase Taylormade from KBS[11] for a value of US$1.7 billion.[12]

Parent companies[]

Endorsements[]

As with most golf equipment companies, TaylorMade maintain endorsement deals with many professional golfers on the leading tours, including past world number ones Tiger Woods, Rory McIlroy, and Dustin Johnson. Most contracted players will have the majority, if not all, of their playing equipment supplied by the company. A few are only contracted for one item, such as Rickie Fowler whose deal only extends to golf balls.[13]

Serveral profesional players also play TaylorMade golf equipment but without having a signed equipment deal. TaylorMade drivers and fairway woods are common in the golf bags of players who are contracted to another company but not for every club, such as Viktor Hovland who plays a TaylorMade three wood.[14]

Team Taylormade[]

Team TaylorMade refers to the current "staff" playing roster, comprising of professional golfers primarily from the PGA, LPGA, European and LET golf tours. [15]

Several golf influencers such as Chris Ryan[16] and "Me and My Golf"[17] are also sponsored by TaylorMade and regularly promote the company and products as part of Team TaylorMade.


The main professional roster as of September 2021 is:

Tiger Woods – signed 2017[18]

Dustin Johnson – signed 2007[19]

Collin Morikawa – signed 2019[20]

Matthew Wolff – signed 2019 [21]

Rickie Fowler – signed 2019[22] (ball only)

Rory McIlroy – signed 2017[23]

Sergio Garcia – signed 2021, previously 2003-2018 [24]

Sung Hyun Park

Maria Fassi – signed 2019[25]

Charley Hull – signed 2019[26]

Tommy Fleetwood – signed 2021[27]

Sierra Brooks – signed 2020[28]

Martin Kaymer – signed 2009[29]

Other players of note[]

Lucas Herbert – signed 2015[29]

Victor Dubuisson – signed 2016[30]

Past Players of note[]

Jon Rahm - 2016 - 2021[31]

Justin Rose - 1999 - 2019[32]

See also[]

References[]

  1. ^ "TAYLORMADE GOLF COMPANY, INC. TO BE ACQUIRED BY CENTROID INVESTMENT PARTNERS - TaylorMade Golf (news)". newsroom.taylormadegolf.com. Retrieved 2021-09-11.
  2. ^ "History of Taylor Made Golf Co. – FundingUniverse". www.fundinguniverse.com.
  3. ^ "TaylorMade named one of Outside's best places to work". PGA.com.
  4. ^ "Golf Equipment That Changed the Game". Golf.com.
  5. ^ Mike Camunas. "TaylorMade Golf History".
  6. ^ News, Bloomberg (1997-09-17). "Adidas to Buy Salomon, a French Sports Company". The New York Times. ISSN 0362-4331. Retrieved 2017-11-07.
  7. ^ Matuszewski, Erik. "This Week In Golf Biz: TaylorMade Is Sold, McIlroy's $100 Million Deal, PXG's New Wedges". Forbes. Retrieved 2017-11-07.
  8. ^ "TaylorMade Golf sold for $425 million to KPS Capital Partners LP".
  9. ^ Inglis, Martin (October 9, 2017). "Sergio Garcia announces shock split from TaylorMade". bunkered.
  10. ^ Sorkin, Andrew Ross; Karaian, Jason; Merced, Michael J. de la; Hirsch, Lauren; Livni, Ephrat (2021-02-02). "How to Fix the Markets". The New York Times. ISSN 0362-4331. Retrieved 2021-09-08.
  11. ^ "Centroid Investment Partners to Acquire TaylorMade Golf Company, Inc". www.businesswire.com. 2021-05-11. Retrieved 2021-09-08.
  12. ^ "Korea's Centroid Investment to name strategic partners next week - Pulse by Maeil Business News Korea". pulsenews.co.kr (in Korean). Retrieved 2021-09-08.
  13. ^ "Team TaylorMade | TaylorMade Golf". www.taylormadegolf.com.
  14. ^ "Viktor Hovland What's In The Bag? - Norway's Finest". Golf Monthly. 2021-08-31. Retrieved 2021-09-11.
  15. ^ www.taylormadegolf.com https://www.taylormadegolf.com/on/demandware.store/Sites-TMaG-Site/en_US/DDUser-Challenge?redirect=%2Fon%2Fdemandware.store%2FSites-TMaG-Site%2Fen_US%2FPage-Show%3Fcid%3Dtourplayers%26lang%3Den_US. Retrieved 2021-09-11. Missing or empty |title= (help)
  16. ^ "3 Wedge Tips to Improve Your Game with Chris Ryan | TaylorMade Golf". www.taylormadegolf.eu. Retrieved 2021-09-11.
  17. ^ www.taylormadegolf.com https://www.taylormadegolf.com/on/demandware.store/Sites-TMaG-Site/en_US/DDUser-Challenge?redirect=%2Fon%2Fdemandware.store%2FSites-TMaG-Site%2Fen_US%2FPage-Show%3Fcid%3Dme-my-golf%26lang%3Den_US. Retrieved 2021-09-11. Missing or empty |title= (help)
  18. ^ "TaylorMade Golf Company Announces Signing of Tiger Woods to Tour Staff with Multi-Year Contract - TaylorMade Golf (news)". newsroom.taylormadegolf.com. Retrieved 2021-09-11.
  19. ^ "TaylorMade extends Dustin Johnson's equipment contract - Golf News | Golf Gear". Golf News. Retrieved 2021-09-11.
  20. ^ "TaylorMade Bolsters Industry's Most Elite Tour Staff with Addition of Collin Morikawa - TaylorMade Golf (news)". newsroom.taylormadegolf.com. Retrieved 2021-09-11.
  21. ^ "Driven by Performance, Matthew Wolff Chooses to Join Team TaylorMade with Multi-Year Full Bag Agreement - TaylorMade Golf (news)". newsroom.taylormadegolf.com. Retrieved 2021-09-11.
  22. ^ "Driven by Performance, Rickie Fowler Chooses to Join Team TaylorMade with Multi-Year Agreement; Set to Play New 2019 TP5x Golf Ball in Competition - TaylorMade Golf (news)". newsroom.taylormadegolf.com. Retrieved 2021-09-11.
  23. ^ "Driven by Performance, Rory McIlroy Begins Next Phase of Career by Choosing to Play Full Bag of TaylorMade Equipment - TaylorMade Golf (news)". newsroom.taylormadegolf.com. Retrieved 2021-09-11.
  24. ^ "Sergio Garcia returns to TaylorMade". Golf Australia. Retrieved 2021-09-11.
  25. ^ ""Reflecting on Augusta and Building For the Future" With Maria Fassi | TaylorMade Golf". www.taylormadegolf.eu. Retrieved 2021-09-11.
  26. ^ "Charley Hull signs for TaylorMade - Golf News | Golf Magazine". Golf News. 2019-05-31. Retrieved 2021-09-11.
  27. ^ "Tommy Fleetwood Joins Team TaylorMade With a Multi-Year Agreement - TaylorMade Golf (news)". newsroom.taylormadegolf.com. Retrieved 2021-09-11.
  28. ^ "Sierra Brooks joins Team TaylorMade after signing multi-year agreement to play TaylorMade clubs and ball - TaylorMade Golf (news)". newsroom.taylormadegolf.com. Retrieved 2021-09-11.
  29. ^ Jump up to: a b "Team TaylorMade European Stars Agree New Deals - TaylorMade Golf (news)". newsroom.taylormadegolf.com. Retrieved 2021-09-11.
  30. ^ "Victor Dubuisson joins TaylorMade". www.onlinegolf.eu. Retrieved 2021-09-11.
  31. ^ January 4, Rex Hoggard; AM, 2021 at 9:00. "Jon Rahm signs multi-year equipment deal with Callaway Golf". Golf Channel. Retrieved 2021-09-11.
  32. ^ "Justin Rose signs with Honma; multi-year, 10-club deal could include driver, irons, wedges". Golf Digest. Retrieved 2021-09-11.

External links[]

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