The Ant Farm

Ant Farm
Type	Subsidiary
Industry	Marketing; Advertising;
Founded	December 2, 1996; 24 years ago in Los Angeles, California, United States
Founders	Barbara Glazer; Michael Greenfeld;
Headquarters	Los Angeles, California, United States
Key people	Doug Brandt (CEO); Melissa Palazzo Hart (President); Rob Troy (CCO);
Website	www.anfarm.net

Ant Farm is an entertainment marketing and advertising agency owned by DDB Worldwide and part of the Omnicom Group.

History[]

Founded in 1996 by Barbara Glazer and Michael Greenfeld, the agency became well known for its work on motion picture trailers and commercials.^[1] It was sold to DDB in 2002, and Glazer and Greenfeld left in 2007.^[2]

Ant Farm has multiple divisions: Theatrical, Games, Broadcast, Digital, Design, and Experiential. Ant Farm's theatrical arm is Industry Creative, which has created award-winning campaigns for the "Transformers" franchise and American Hustle.^{[citation needed]}

On July 26, 2018, Ant Farm's parent company, Omnicom, announced that it would be closing Ant Farm due to a lack of profitability. The last day of operations is expected to be sometime in September of 2018.^[3]

Awards[]

In April 2014, the agency won seven Game Marketing Awards, including a Gold Award for "Best Showing at a Trade Event: E3 Experience" (Activision/Blizzard Entertainment).^{[citation needed]} During 2013, Ant Farm won the Key Art Awards' "Grand Gold/Best of Show" in the Audio Visual/Teaser category for its campaign promoting, The Wolf of Wall Street.^{[citation needed]} Ant Farm won a 2013 Silver Cannes Lions Award;^{[citation needed]} was named the Game Marketing Awards "Agency of the Year" for 2013 and 2011 respectively.^{[citation needed]} Ant Farm recently produced the trailer for Activision's "Call of Duty: Advanced Warfare".^{[citation needed]} The trailer has received more than 18 million views since its release on May 2, 2014.^{[citation needed]}

References[]

^ Jonathan Bing, "Big six hitching hopes to trailers.", Variety, July 9, 2003 – via HighBeam Research (subscription required).
^ Gail Schiller, "Ant Farm founders burrow out", The Hollywood Reporter, September 18, 2007.
^ Hayes, Patrick Hipes,Dade (2018-07-27). "Ant Farm, A Mainstay Of Hollywood Marketing, Is Shutting Its Doors". Deadline. Retrieved 2018-08-07.

External links[]

[1] Jonathan Bing, "Big six hitching hopes to trailers.", Variety, July 9, 2003 – via HighBeam Research (subscription required).

[2] Gail Schiller, "Ant Farm founders burrow out", The Hollywood Reporter, September 18, 2007.

[3] Hayes, Patrick Hipes,Dade (2018-07-27). "Ant Farm, A Mainstay Of Hollywood Marketing, Is Shutting Its Doors". Deadline. Retrieved 2018-08-07.

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