The Hype House
Formation | December 2019 |
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Founders |
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Founded at | Los Angeles, California |
Purpose | Entertainment |
Location |
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Origins | TikTok |
The Hype House is the name of a collective of teenage TikTok personalities based in Los Angeles, California, as well as the name of the mansion where some of the creators formerly lived.[1] It is a collaborative content house, allowing the different influencers and content creators to make videos together easily.[1] Members include Thomas Petrou, Mia Hayward, Alex Warren, Kouvr Annon, Jack Wright, Chase Hudson, Vinnie Hacker, Renata Valliulina and more.
The house itself is a Spanish-style Mansion perched at the top of a gated street, containing a palatial backyard, pool, and a large kitchen and dining quarters.[1]
History[]
The collective formed in December 2019, and includes around twenty rising or established Gen Z[2][better source needed] influencers from TikTok. Most of its funding for creation came from Daisy Keech,[3] Chase Hudson and Thomas Petrou. Charli D'Amelio, Dixie D'Amelio, and Addison Rae. During its peak in membership, it had twenty-one members until founding member Daisy Keech left in March 2020, citing internal disputes with other members as the reason for her departure.[4] In May 2020, the D'Amelios' representative confirmed the sisters also left the collective when "The Hype House started to become more of a business."[5] Larray, who was already an established YouTuber and TikTok personality, joined in January 2020, but confirmed in his Livestream that he had left later that year.[6] Vinnie Hacker an internet sensation, joined the house in January 2021, which was a surprise to a lot of the Hype House's fan base. Russian Model Renata Valliulina (also known as Renata Ri) joined the house in December 2021.
Netflix Reality Show[]
On April 22, 2021, Netflix announced that they would be airing a reality series at The Hype House, starring Annon, Dragun, Gomez, Hudson, Merritt, Petrou, Warren and Wright.[7] It was announced in December 2021 that The Hype House will premier on Netflix on January 7, 2022.
Controversies[]
On July 21, 2020, Nikita Dragun held a surprise birthday party for Larray during the COVID-19 pandemic at the Hype House mansion.[8] The party included internet celebrities such as James Charles and others.[9] At the time of the party, California's COVID-19 cases had just surpassed New York's cases.[10] There was an estimated 67 people in attendance,[11] many of whom were seen without face masks[9] despite local health laws.[12] Photos and videos of the event appeared on social media sites such as Instagram. These posts drew criticism from the public, including other influencers like Elijah Daniel and Tyler Oakley.[8][13] Merritt, and some of the other attendees, later apologized.[11] Residents of The Hype House later tested negative for COVID-19.[14]
References[]
- ^ a b c Lorenz, Taylor (January 3, 2020). "Hype House and the Los Angeles TikTok Mansion Gold Rush". The New York Times. Retrieved March 19, 2020.
- ^ Lustig, Hanna (March 7, 2020). "A power struggle and trademark dispute are rocking TikTok's Hype House as the influencer collective finds fame and fortune". Insider. Retrieved March 19, 2020.
- ^ Kim, Yerin (March 20, 2020). "Here's What You Need to Know About TikTok Star Daisy Keech". Seventeen. Retrieved February 9, 2021.
- ^ Brown, Abram (March 26, 2020). "Founders Feud At Hype House Gets Nasty: An Armed Guard, A New Lawsuit—And A Breakaway Group Of TikTok Stars". Forbes. Retrieved April 12, 2020.
- ^ Jarvey, Natalie (May 6, 2020). "TikTok Boom! How the Exploding Social Media App Is Going Hollywood". The Hollywood Reporter. Retrieved May 11, 2020.
- ^ Perrett, Connor (February 2, 2020). "TikTok's Hype House is home to some of the app's biggest stars, including Charli D'Amelio. Who are the other 20 members?". Insider. Retrieved May 3, 2020.
- ^ Porterfield, Carlie. "TikTok Collective 'The Hype House' Is Getting The Netflix Treatment". Forbes. Retrieved April 25, 2021.
- ^ a b Williams, Janice (July 28, 2020). "Influencers Face Backlash After Attending Party for TikTok Star Larray As Coronavirus Surges. Newsweek". Newsweek. Retrieved August 26, 2020.
- ^ a b Lustig, Hanna. "Dozens of top influencers gathered for a massive Hype House birthday party despite record COVID-19 numbers in California". Insider. Retrieved August 26, 2020.
- ^ McGreevy, Patrick (July 22, 2020). "California to obtain more masks, gear as it becomes state with most COVID-19 cases". Los Angeles Times. Retrieved November 30, 2020.
- ^ a b Tenbarge, Kat (July 27, 2020). "Party-goers were subjected to strong online backlash, but that hasn't stopped them from continuing to go out". Insider. Retrieved August 26, 2020.
- ^ Llyod, Jonathan (June 19, 2020). "If You Have Questions About California's Face Mask Rules, This List Has Them Covered". NBC Los Angeles. Retrieved November 30, 2020.
- ^ Henry, Ben (July 23, 2020). "Tyler Oakley Called Out A Bunch Of Influencers After Nikita Dragun Threw An "Insane Surprise Party" During Lockdown". BuzzFeed News. Retrieved August 26, 2020.
- ^ Roantree, Megab (August 4, 2020). "Nikita Dragun Got The Hype House Tested For Coronavirus". Kiss. Retrieved August 26, 2020.
External links[]
- 2019 establishments in California
- Collectives
- TikTok