Thibaut de Longeville

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Thibaut de Longeville (born 1974) is a self-taught writer, filmmaker, creative director, brand marketer and entrepreneur.

De Longeville started out in 1989 as a columnist for No Way, France’s first skateboarding magazine, reporting on skate videos, graphics and threads of what was then still an underground culture. Whilst still in school, he became assistant editor-in-chief of the youth publication, which carried articles about music, graffiti, street culture, street fashion, comic books, films and videos.

In 1991, he worked as a consultant for Warner Bros. to help market motion pictures like New Jack City (while playing character Gee Money’s French dubbing voice) and documentaries like Listen Up : The Lives Of Quincy Jones to French audiences. At the same time, De Longeville worked as a production assistant at music video production companies in Paris and in New York City, working with Jean-Baptiste Mondino, Fab 5 Freddy and Brett Ratner, and collaborating on shows like Yo! MTV Raps.

In 1995, at the age of 21, he founded 360 Communications with skateboard teammate and graphic designer , graffiti-artist and designer Mode 2 and a group of photographers, directors, copy-writers and music composers.

360’s two first projects were designing the visual identity for the Tour de France’s new mountain bike event, Le Tour VTT, and organizing an aerosol art tribute to The Rolling Stones in conjunction with Virgin Records and Agnès b., featuring the works of Mode 2, , Futura, , , and the late .

360 provided art direction, creative commissioning, event production and marketing for Virgin / EMI, Sony / BMG, Universal, Warner Bros., MTV, Nike, Etnies, Zoo York and Agnès B.

In his spare time, De Longeville founded mixtape label with friends from New York City’s , distributing mixtapes from Mister Cee, Doo Wop, Tony Touch, DJ Premier, and Funkmaster Flex on a monthly basis.

In 1998, De Longeville produced and A&R’d his own mix-tape, Opération : Coup de Poing, with the unsigned acts Ärsenik, Fonky Family, Mafia K'1 Fry, Oxmo Puccino and . This remains the best-selling mixtape in French music history.^{[citation needed]} De Longeville also provided A&R for album projects by Oxmo Puccino’s Opéra Puccino, DJ Mehdi’s Espion : Le EP and The Story of Espion, Pit Baccardi’s first LP as well as label ’s compilation series Les Sessions Vol. 1 and Vol.2 : Les face-à-face du rap français. The Oxmo Puccino, Pit Baccardi and releases went certified gold.

In the same year, 360 became the official marketing and creative consulting outfit for Virgin Music / EMI Records’s national and international urban music roster.

In 2000 De Longeville partnered with Steve Rifkind of Loud Records to form . Working as a sister company to Steve Rifkind’s SRC Records, 360 Marketing & Promotion adapted the guerilla marketing tactics of SRC's Street Teams to promote records, films, products and brands.

The joint venture provided promotional work for record labels Loud, Def Jam, Bad Boy, VP Records, Universal Records and award-winning campaigns for brands like Nike, EA Sports, McDonald's and Coca-Cola.^{[citation needed]}

In 2003, Thibaut de Longeville produced the first documentary on streetball in France, , and co-produced the first documentary about french Hip-Hop, .

As a director, De Longeville made his debut with the film Just for Kicks : a documentary about sneakers, Hip-Hop & the corporate game.^[1] Combining interviews, fast-paced narration and animated graphics, Just For Kicks premiered at the Tribeca Film Festival new York in 2005 and won awards for "Best Documentary",^[2] "Best Overall Film"^[3] and "Best Director" at the ,^[2] New York Film Festival, Sheffield Documentary Festival, International Documentary Film Festival Amsterdam, Bangkok International Film Festival, Res Fest, , , , and the .

Since then, De Longeville has directed and produced over 10 documentary features, including 5 seasons of , a portrait of Nike designer Tinker Hatfield, and a segment about Jay-Z’s shot in Taiwan for The Oprah Winfrey Show.

In 2007 he documented the collaboration between rap artists Rakim, Nas, Kanye West, KRS-One and DJ Premier in the video Classic (Better Than I’ve Ever Been), aiming to recreate the look and feel of a late 1980s Hip-Hop music video for Nike Air Force 1’s 25th Anniversary theme song.

Since 2002, De Longeville has also been the co-producer of the international streetball tournament , held every summer in Paris. Nicknamed "", the event has 16 international teams compete for the championship over one week-end, with live performances by Fat Joe, Ludacris and Usher. The event was described as "the world’s best produced streetball tournament" by .^{[citation needed]}

De Longeville’s recent works include :

• Directing and producing , a feature-length documentary about Nike’s Air Force 1 narrated by KRS-One ; which premiered in 2010 at NYC’s Apollo Theater in the context of the hosted by Nike, Jordan Brand and Converse
• Directing ’s documentary featuring guest curators The Roots & Q-Tip, and the performers Erykah Badu, Mary J. Blige, Chaka Khan, Ron Isley, Jay Electronica, Mike Posner and D-Nice
• Creating visual identities and TV branding for Trace Media’s 4 television networks : Trace Urban, , Trace Africa and Trace Sports as well as ’s United : Nos différences nous unissent sustainable business program
• Executive production of Bobbito Garcia’s first documentary project, tentatively titled , scheduled for a summer 2012 global release.

Thibaut de Longeville currently lives between Paris, New York City and Dakar, Senegal.

References[]

External links[]

• Just for Kicks
• Just for Kicks at AllMovie
• Just for Kicks at IMDb