Toaster Strudel
 | |
| Product type | Toaster pastry |
|---|---|
| Owner | General Mills |
| Country | United States |
| Introduced | 1985 |
| Related brands | Toaster Scrambles |
| Previous owners | Pillsbury Company |
| Registered as a trademark in | July 28, 1992[1] |
| Tagline | "Something better just popped up" and "Get Zem Göing" |
| Website | Official website |
Toaster Strudel is a brand of toaster pastry convenience food currently owned by General Mills, prepared by heating the frozen pastries in a toaster and then spreading the included icing packet on top. The brand is historically notable for being stored frozen, due to innovations in 1980s food manufacturing processes.[2]
History[]
The Toaster Strudel is marketed under the Pillsbury brand, formerly of the Pillsbury Company. The product has found considerable success since being deployed in 1985[2][3] as competition with Kellogg's Pop-Tarts brand of non-frozen toaster pastries.[4] In 1994, the company launched the advertising slogan "Something better just popped up".[1] As of August 2013, the company increased the foreign branding, launching a brand ambassador character named Hans Strudel, and the new slogan of "Get Zem Göing".[5] In 2001, General Mills acquired the Toaster Strudel product line with its purchase of Pillsbury.[6]
Varieties[]
Toaster Strudels come in several different flavors, with Strawberry, Blueberry, and Apple strudel flavors being the original and most common varieties. They also come in flavors such as Cinnamon roll, Chocolate, and Boston cream pie. Overall, there are currently twelve different Toaster Strudel varieties available.[7]
In popular culture[]
In the 2004 teen movie Mean Girls, it was fictitiously claimed that Gretchen Wieners' family fortune was due to her father's invention of the Toaster Strudel.[8][9][10]
See also[]
- Convenience food
- List of brand name snack foods
- Pop-Tarts
References[]
- ^ Jump up to: a b "Something Better Just Popped Up". LegalForce. Retrieved March 2, 2013.
- ^ Jump up to: a b Ramirez, Anthony (December 23, 1985). Sarah Smith, research associate. "In Hot Pursuit of High-Tech Food". Fortune Magazine. Fortune. Retrieved April 5, 2013.
- ^ Harrison, Dan (March 1, 1998). "New Items Spur Growth of Breakfast Foods". Frozen Food Age. 46 (8): 16. Archived from the original on February 11, 2015. Retrieved March 2, 2013.
- ^ "Pop Tarts vs Toaster Strudel". diff en. Retrieved March 2, 2013.
- ^ "Pillsbury Toaster Strudel Reinvents Itself With "Das Strudel"" (Press release). PR Newswire. August 5, 2013. Retrieved March 18, 2014.
- ^ Barboza, David (July 18, 2000). "General Mills-Pillsbury Deal Includes Culture and History". New York Times. Retrieved June 1, 2018.
- ^ "Pillsbury Toaster Strudel". Pillsbury. Retrieved 10 August 2021.
- ^ Michaels, Lorne. Mean Girls (DVD video). Widescreen DVD collection. screenplay by Tina Fey; directed by Mark Waters; et al. Hollywood, California: Paramount Pictures Corporation ©2004. ISBN 9781415700136. OCLC 55850835. Retrieved March 28, 2013. Lay summary – Internet Movie Database.
- ^ Kornowski, Liat; Jacobs, Matthew (April 30, 2014). "10 Reasons We Are All Gretchen Wieners, The 'Mean Girls' Heiress Who's Always On The Left". Huffington Post. Retrieved April 6, 2018.
- ^ Jacobs, Matthew (December 6, 2017). "Amanda Seyfried Reveals Her Favorite 'Mean Girls' Quote". Huffington Post. Retrieved April 6, 2018.
External links[]
- Official Pillsbury page for Toaster Strudel
- Official Pillsbury page for Toaster Scrambles
- Pillsbury's list of breakfast convenience food products
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