Cereal Partners Worldwide
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Cereal Partners Worldwide S.A. is a joint venture between General Mills and Nestlé, established in 1991 to produce breakfast cereals. The company is headquartered in Lausanne, Switzerland, and markets cereals in more than 130 countries (except for the U.S. and Canada, where General Mills markets the cereals directly).
The company's cereals are sold under the Nestlé brand, although many originated from General Mills and some, such as Shredded Wheat and Shreddies, were once made by Nabisco. In Australia and New Zealand, some of CPW's products are sold under the Uncle Tobys brand.
Products[]
Breakfast cereals produced by Cereal Partners include:
- Cheerios
- Honey Cheerios
- Cookie Crisp
- Curiously Cinnamon
- Fitness
- Golden Nuggets
- Lion Cereal
- Nesquik (cereal)
- Shreddies
- Frosted Shreddies
- Coco Shreddies
- Shredded Wheat
- Shredded Wheat Bitesize
External links[]
Categories:
- 1991 establishments in Switzerland
- Breakfast cereal companies
- Food and drink companies of Switzerland
- General Mills
- Nestlé
- Swiss brands
- Joint ventures
- Companies based in Lausanne
- Food company stubs
- Swiss company stubs
- Breakfast stubs
- Brand name food products stubs