Boost (drink)

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For the British energy drinks company, see Boost Drinks.
Boost
Boost Nestlé logo (cropped).png
TypeNutritional drink
ManufacturerNestlé
Websitewww.boost.com

Boost is a nutritional drinks brand made by Swiss company Nestlé. The brand also produces Boost Glucose Control for people with type 2 diabetes.[1]

History[]

In 2010, the Federal Trade Commission reached a settlement with Nestlé over its claims that Boost Kid Essentials would prevent certain illnesses with the company agreeing to stop asserting the claims unless they were approved by regulators.[2] Nestle also agreed to stop claiming the drink will reduce childrens' sick-day absences and the duration of acute diarrhea in children up to age 13 unless the claims are backed by at least two "well-designed human clinical studies."[3] Nestlé said in a statement that the settlement provided clarity regarding new advertising standards applicable to health benefit claims for Boost Kid Essentials and similar products.[4] Nestlé did not admit wrongdoing as part of the settlement and the company was not fined.[4]

In 2011, the packaging design and bottle shape of Boost products was changed.[5] Due to increased demand in Boost, Nestlé added another line to its Indiana facility in 2013.[6] In 2015, the brand introduced the Boost Compact range and in 2016 they introduced the Boost Simply range.[7][8] The protein content of Boost was increased by 33% in 2018, from 15 grams per serving to 20 grams.[9]

References[]

  1. ^ Theobald, Mikel (26 December 2017). "The Skinny on Shakes for People With Diabetes". Everyday Health. Archived from the original on 9 January 2021. Retrieved 15 October 2021.
  2. ^ "Nestle reaches settlement over Boost health claims". Cleveland.com. 14 July 2010. Archived from the original on 9 January 2021. Retrieved 15 October 2021.
  3. ^ "Nestle Agrees to Drop 'Deceptive' Ad Claims". Fox News. 15 July 2010. Archived from the original on 9 January 2021. Retrieved 9 January 2021.
  4. ^ a b Neuman, William (14 July 2010). "Nestlé Will Drop Claims of Health Benefit in Drink". The New York Times. Archived from the original on 15 October 2021. Retrieved 15 October 2021.
  5. ^ "Nestlé updates Boost line with easy-grip, easy-open bottle". DSN. 11 August 2011. Retrieved 15 October 2021.{{cite web}}: CS1 maint: url-status (link)
  6. ^ "Nestlé $72m Indiana spend meets protein drinks sales BOOST". Beverage Daily. 26 September 2013. Retrieved 15 October 2021.{{cite web}}: CS1 maint: url-status (link)
  7. ^ "Nestlé Health Science Introduces Innovative BOOST® Nutritional Drinks in Compact Sizes". PR Newswire. 16 July 2015. Archived from the original on 9 January 2021. Retrieved 15 October 2021.
  8. ^ "Nestlé Health Science Introduces BOOST Simply Complete Nutritional Drinks". Winsight Grocery Business. 4 October 2016. Retrieved 15 October 2021.{{cite web}}: CS1 maint: url-status (link)
  9. ^ "Protein boost for Boost: Nestlé ups the content in flagship "adult nutrition" product". Nutrition Insight. 14 August 2018. Retrieved 15 October 2021.{{cite web}}: CS1 maint: url-status (link)

External links[]

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