Kókómjólk

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Kókómjólk (Icelandic pronunciation: ​[ˈkʰouːˌkɔˌmjoul̥k], ChocoMilk) is a popular Icelandic chocolate milk beverage manufactured by Mjólkursamsalan. The beverage used to have a purple and yellow striped female cat mascot named Branda ("bröndótt" being the Icelandic word for brindle), which has now been replaced by Klói, a more muscular male cat, who is portrayed claiming "you will get strength from Kókómjólk."

The mascot's design was changed in 2014 where its body composition was made leaner.^[1]

In Icelandic shops, Kókómjólk is also available in a sugar free variation and in a 250ml milk carton.

Every summer there is a game called "Kókómjólkurleikurinn", translated as "The ChocoMilk Game". In this game, one buys a 6-pack of Kókómjólk cartons, on which there will be a little note with a lucky number. The customer then goes to the Kókómjólk website^[2] and checks to see if the lucky number awards any prizes. Prizes could be, for example, a box of Kókómjólk or a ticket to the movies.

Cultural impact[]

In the mid-1990s famed Formula Offroad star Gísli Gunnar Jónsson landed a sponsorship with Kókómjólk. His unlimited class vehicle got the kenning "Kókómjólkurbíllinn" and is still an icon of Formula Offroad today.

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