Beverage Partners Worldwide

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Beverage Partners Worldwide

Formerly	Coca-Cola Nestlé Refreshments Company S.A. (1991–2001)
Type	Joint venture
Industry	Beverages
Founded	1991
Defunct	2018; 4 years ago (2018)
Headquarters	Zurich , Switzerland
Area served	Europe (including Russia), Canada, Australia, Hong Kong, Taiwan, Macau, Indonesia
Owner	The Coca-Cola Company Nestlé
Number of employees	15-50

Beverage Partners Worldwide (BPW) was a joint venture between The Coca-Cola Company and Nestlé with headquarters in Zurich, Switzerland. BPW was in the ready-to-drink tea category in the beverage industry.

The company managed the Nestea business in 52 countries, collaborating with Coca-Cola bottling partners, who were responsible for production and distribution across its markets.^[1]

History[]

BPW began in 1991 as Coca-Cola Nestlé Refreshments Company S.A., created to develop the business of ready-to-drink coffee, chocolate and tea around the world. The Coca-Cola Company and Nestlé S.A. are equal partners in the joint venture. On January 30, 2001, a unit of the venture was renamed as Beverage Partners Worldwide (BPW)^[2] and in 2007 was restructured to focus on developing and marketing ready-to-drink tea, in particular Nestea. In 2012, it was decided to concentrate the operations of the joint venture within Eastern and Western Europe, Canada, Australia, Taiwan, Hong Kong and Macau. News reports indicated that both parties were dissatisfied with the performance of the joint venture.^[3]

On March 3, 2017, Nestlé and Coca-Cola had agreed to dissolve BPW venture effective on January 1, 2018. In this agreement, Nestlé gave Coca-Cola a license to manufacture and distribute Nestea in Canada, Spain, Portugal, Andorra, Romania, Hungary, and Bulgaria. In other countries that remain part of the venture, Coca-Cola will no longer produce or distribute Nestea.^[4]

BPW markets[]

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The BPW business covered 52 markets spanning Europe (including Russia), Canada, Australia, Hong Kong, Taiwan and Macau.

In Europe, BPW was responsible for the Nestea business in Albania, Andorra, Armenia, Austria, Belarus, Belgium, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Kosovo, Latvia, Liechtenstein, Lithuania, Luxembourg, Macedonia, Malta, Moldova, Monaco, Montenegro, Netherlands, Norway, Poland, Portugal, Romania, Russia, San Marino, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Ukraine, United Kingdom and Vatican City.

Elsewhere in the world, Nestlé directly oversees the Nestea business.

BPW and its bottling partners[]

BPW worked in collaboration with Coca-Cola bottling partners, who produced, packaged, distributed and merchandised NESTEA across its markets. Its major bottling partners were Coca-Cola European Partners (CCEP), Coca-Cola Hellenic Bottling Company (CCHBC), Coca-Cola Refreshments Canada (CCRC), Coca-Cola Amatil (Aust) Pty Ltd, Swire Coca-Cola Taiwan^[5] and Swire Beverages Limited (Hong Kong).^[6]

References[]