Syndicate (Internet personality)

From Wikipedia, the free encyclopedia
  (Redirected from )

Syndicate
Tom Cassell.jpg
Cassell in August 2014
Born
Thomas George Cassell

(1993-06-23) 23 June 1993 (age 28)
Manchester, England
Occupation
YouTube information
Channels
Years active2010–present
Genre
Subscribers
  • 9.77 million (Syndicate)
  • 2.59 million (Life of Tom)
  • 49.2K (Syndicate Reacts)
  • 108K (Syndicate Clips)
  • 115K (SyndicatePlays)
Total views
  • 2.1 billion (Syndicate)
  • 605.9 million (Life of Tom)
  • 468K (Syndicate Reacts)
  • 345K (Syndicate Clips)
  • 517K (SyndicatePlays)
Network3BDNetwork
YouTube Silver Play Button 2.svg 100,000 subscribers 2011, 2013, 2019
YouTube Gold Play Button 2.svg 1,000,000 subscribers 2012, 2014
YouTube Diamond Play Button.svg 10,000,000 subscribers 2021[a]
Updated: 16 December 2021
Twitch information
Channel
Years active2010–present
Followers3.1 million
Total views75.9 million
Follower and view counts updated as of 16 December 2021.
Websitesyndicateoriginal.com

Thomas George Cassell (born 23 June 1993), better known online as Syndicate (formerly TheSyndicateProject), is an English YouTuber and video game streamer.[3] In 2010, he registered his YouTube channel, TheSyndicateProject, and rapidly built a following by posting gaming–commentary videos and vlogs. He later registered his Twitch channel and, on 17 August 2014, he became the first user on the site to reach 1 million followers.[4][5]

Early life[]

Thomas George Cassell was born in Manchester on 23 June 1993.[6] He was educated at The Blue Coat school in nearby Oldham and later Hyde Clarendon Sixth Form College in Ashton-under-Lyne, where he sat his A-levels. After leaving, he briefly worked at McDonald's.[7]

Career[]

Cassell started his YouTube channel, TheSyndicateProject, on 3 September 2010.[8] The channel was originally built on Halo and Modern Warfare 2 let's play videos, but came to prominence with the release of the Call of Duty: Black Ops "zombies" mode. He then further grew due to his Minecraft videos, notably, his series "The Minecraft Project".[8][9][10] He was also one of the 3 owners of the Minecraft Network, , which had over 1,254,000 users in total and was later shut down in early 2015, as it was no longer financially viable.[11][12]

Cassell has a second channel, Life of Tom (formerly SyndicateCentral), which consists primarily of vlogs.[13] He runs a Twitch channel which, as of July 2021, has over 3 million followers, making it one of the most followed channels on the website.[4][5]

In November 2014, Cassell, along with fellow YouTuber Adam Montoya (known online as SeaNanners), in cooperation with media company 3BlackDot, launched a multi-channel network, Jetpak, aiming for a more fair payment model for the revenue made.[14][15][16]

In February 2016, Cassell announced that he will voice Loki in the mobile app game Marvel Avengers Academy.[17][18]

Controversies[]

Advertising violations[]

In late 2013, Cassell was paid $30,000, along with other YouTubers, to promote Microsoft's newly launched Xbox One console as part of a promotional campaign managed by Microsoft's advertising agency and operated by Machinima Inc. The endorsement ran afoul of Federal Trade Commission (FTC) regulations because YouTubers, including Cassell, had failed to disclose that they were paid by Microsoft to endorse the game.[19]

In August 2015, Gamasutra reported that Cassell had again violated FTC guidelines on disclosures for YouTubers due to publishing multiple Let's Play videos of 3BlackDot's game Dead Realm without disclosing their financial ties to the product.[20]

Cassell was heavily criticized and became a defendant in a class-action lawsuit in July 2016 when he promoted the gambling website CSGOLotto.com without disclosing a conflict of interest as vice-president of the company, once again violating FTC regulations. After his role at the company was revealed by others, Cassell in a statement posted on Twitter said that he would be more transparent in the future.[21][22][23]

Sexual assault allegations[]

In June 2020, fellow streamers Kaitlin Witcher (Cassell's ex-girlfriend) and Natalie Casanova made allegations of sexual assault and rape against Cassell, which he called "false" and a "character assassination". He said he was "shocked and saddened" by the actions of "two women [he] once called friends".[24][25]

See also[]

Notes[]

  1. ^ Cassell passed 10 million subscribers in 2016 and 2017.[1] He did not receive his Diamond Creator Award until 2021.[2]

References[]

  1. ^ "Syndicate's YouTube Stats (Summary Profile) - Social Blade Stats". Social Blade. Archived from the original on 16 December 2021.
  2. ^ Cassell, Tom (24 October 2021). I’ve been waiting 5 Years for this Award!. Life of Tom. Archived from the original on 24 October 2021. Retrieved 16 December 2021 – via YouTube.
  3. ^ Manning, Sanchez (27 March 2012). "I'm Lovin' It: Teen who posted gaming commentaries on internet quits McDonalds job and school after becoming YouTube sensation". Daily Mirror. Archived from the original on 25 August 2013. Retrieved 3 September 2013.
  4. ^ a b Hilliard, Kyle (6 October 2014). "Streaming Tips From Twitch's Most Followed User, Syndicate". Game Informer. Archived from the original on 28 October 2014. Retrieved 11 November 2014.
  5. ^ a b Hern, Alex (26 August 2014). "Amazon's $1bn deal for video streaming site Twitch is latest battle with Google". The Guardian. Archived from the original on 11 November 2014. Retrieved 11 November 2014.
  6. ^ Tom Syndicate [@ProSyndicate] (23 June 2018). "Here's to starting @YouTube at 17! And heres to turning 25 today!" (Tweet). Retrieved 6 February 2020 – via Twitter.
  7. ^ "Tutor inspires YouTube sensation". Hyde Clarendon Sixth Form College. 3 December 2013. Archived from the original on 11 November 2014. Retrieved 11 November 2014.
  8. ^ a b Porter, Will (11 October 2012). "An audience with Syndicate". Eurogamer. Archived from the original on 11 November 2014. Retrieved 11 November 2014.
  9. ^ Dowling, Kevin (17 June 2012). "Got up, played, went to zoo, banked £60,000". The Sunday Times. Archived from the original on 11 November 2014. Retrieved 11 November 2014.
  10. ^ Waugh, Rob (16 January 2014). "How I got six million viewers on YouTube – and turned it into a full-time job". Yahoo News. Archived from the original on 11 November 2014. Retrieved 11 November 2014.
  11. ^ "MultiCube". Archived from the original on 28 March 2015. Retrieved 16 October 2021.
  12. ^ "New Minecraft Mini Game: 'Tetronimo' - (Multicube.Net)". YouTube. Archived from the original on 8 July 2017. Retrieved 17 October 2021.
  13. ^ "Life of Tom". YouTube. Archived from the original on 8 July 2017. Retrieved 17 July 2017.
  14. ^ Bloom, David (22 July 2014). "3BlackDot Hybrid Firm Emerges From Stealth Mode With Ex-'Duck Dynasty', Machinima Execs, Top YouTubers". Deadline.com. Archived from the original on 11 November 2014. Retrieved 11 November 2014.
  15. ^ Yang, Melissah (6 November 2014). "3BlackDot Launches Multichannel Network". Los Angeles Business Journal. Archived from the original on 11 November 2014. Retrieved 11 November 2014.
  16. ^ Ellingson, Annlee (6 November 2014). "Ex-Machinima execs launch boutique MCN Jetpak". L.A. Biz. Archived from the original on 11 November 2014. Retrieved 11 November 2014.
  17. ^ "Loki". Archived from the original on 6 June 2017. Retrieved 6 March 2016.
  18. ^ Cassell, Tom (12 February 2016). BIG NEWS!!!. Life of Tom. Archived from the original on 15 February 2016. Retrieved 12 February 2016 – via YouTube.
  19. ^ Wesley Yin-Poole. FTC: Machinima "deceived" consumers with Xbox One videos Archived 7 July 2016 at the Wayback Machine, eurogamer.net, 2 September 2015.
  20. ^ Wawro, Alex (19 August 2015). "Dead Realm publisher disregards FTC disclosure guidelines for YouTubers". Gamasutra. UBM plc. Archived from the original on 20 August 2015. Retrieved 21 August 2015.
  21. ^ Phillips, Tom (4 July 2016). "Steam warns users against gambling site after YouTube stars discovered as owners". Eurogamer. Archived from the original on 4 July 2016. Retrieved 4 July 2016.
  22. ^ Crecente, Brian (7 July 2016). "CSGO Lotto and owners sued over 'illegal gambling' allegations". Polygon. Archived from the original on 8 July 2016. Retrieved 9 July 2016.
  23. ^ "CS GO betting scandal: YouTubers ProSyndicate and TmarTn caught up in gambling controversy". 4 July 2016. Archived from the original on 7 July 2016. Retrieved 9 July 2016.
  24. ^ "YouTuber Syndicate denies sexual assault claims". BBC News. 25 June 2020. Retrieved 20 January 2021.
  25. ^ Phillips, Tom (25 June 2020). "YouTuber Syndicate denies claims of sexual assault". Eurogamer. Retrieved 20 January 2021.

External links[]

Retrieved from ""