Tortilla (restaurant chain)

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Tortilla Mexican Grill PLC (branded as Tortilla) is a fast-casual Mexican restaurant chain based in the United Kingdom, founded by Brandon and Jennifer Stephens in London in 2007.

As of November 2021, it has 53 branches in the UK.[1] Internationally, Tortilla operates in the Middle East, with 10 stores in Dubai and Saudi Arabia through an exclusive franchise partnership with Eathos.[2]

Tortilla Mexican Grill PLC
LSE: MEX
Founded2007
HeadquartersLondon, England, UK
Number of locations
53
Area served
United Kingdom, UAE, Saudi Arabia
Key people
Brandon Stephens, Jennifer Stephens (founders), Richard Morris (CEO), Andrew Naylor (CFO)
ProductsMexican
Websitewww.tortilla.co.uk

History[]

The first Tortilla restaurant opened its doors in Islington in 2007, and following a period of impressive growth, Tortilla became the UK’s largest fast-casual Mexican brand.[3] Tortilla operates a multichannel order strategy that enables customers to enjoy its products across dine in, self-serve, take away, click and collect and for delivery via its exclusive delivery partner Deliveroo.

This is supported by more than 50 Tortilla restaurants across the UK, 10 sites in Dubai and Saudi Arabia, cloud kitchen estate and exclusive delivery partnership with Deliveroo.[4]

In 2019, Tortilla expanded its footprint to include some of the UK’s most prominent travel hubs, including the Euston train station, through a partnership with SSP Group PLC.[5] In October 2021, Tortilla announced the launch of two new sites in Gatwick Airport and Leeds Skelton Lake Services.[6]

In May 2021, Tortilla opened a site in Chessington World of Adventures Resort, through a partnership with Merlin Entertainments.[7]

Over the years, Tortilla won several industry awards, including:

  • QSR Media UK Centegra Awards 2020 - Best Marketing Campaign[8]
  • Restaurant Marketer & Innovator 2020 - 30 under 30[9]
  • R200: Best Value Restaurant Chain Over 20 Sites 2018[10]
  • FEJ Awards 2018 Operator of the year, best new kitchen concept[11]

Values[]

Food provenance and quality is a critical component of the brand’s success and the business’s infrastructure, and expertise support this. The brand only uses grass-fed British Isle brisket in its slow-cooked Barbacoa, as well as Red Tractor approved pork,[12] and is a signatory of the Better Chicken Commitment.[13] Meanwhile all vegetarian and vegan dishes are Vegan & Vegetarian Society approved.[14]

In January 2021, to aid youth employment, Tortilla has offered 50 new placements as part of the Government’s Kickstart Scheme.[15]

References[]

  1. ^ "Tortilla Launches Two Further Sites Through Strategic Partnership with SSP" (PDF). Tortilla Group PLC. 9 September 2021.{{cite web}}: CS1 maint: url-status (link)
  2. ^ "AIM Admission Document" (PDF). Tortilla Group PLC. 8 October 2021.{{cite web}}: CS1 maint: url-status (link)
  3. ^ Lutrario, Joe (12 November 2019). "Wrap stars how Tortilla won the burrito wars". Big Hospitality.
  4. ^ Lutrario, Joe (23 August 2021). "Tortilla strengthens delivery partnership with Deliveroo". Big Hospitality.
  5. ^ "Tortilla signs development agreement with ssp". Tortilla. 2 December 2019.{{cite web}}: CS1 maint: url-status (link)
  6. ^ "Tortilla Launches Two Further Sites Through Strategic Partnership with SSP" (PDF). Tortilla Group PLC. 9 September 2021.{{cite web}}: CS1 maint: url-status (link)
  7. ^ "Tortilla joins Merlin Entertainments" (PDF). Tortilla. 6 May 2021.{{cite web}}: CS1 maint: url-status (link)
  8. ^ "Winners inaugural qsr media uk centegra awards announced". QSR Media.
  9. ^ "30 Under 30 - Restaurant Marketer & Innovator".{{cite web}}: CS1 maint: url-status (link)
  10. ^ Lutrario, Joe (4 December 2018). "Restaurant's R200 Awards winners announced".
  11. ^ Seymour, Andrew (6 June 2018). "FEJ Awards 2018 Winner Operator of the Year - Best New Kitchen Concept". Food Service Equipment Journal.
  12. ^ "Food You Can Count On". Tortilla. 18 November 2019.{{cite web}}: CS1 maint: url-status (link)
  13. ^ "Better Chicken Commitment". Tortilla. 7 November 2019.{{cite web}}: CS1 maint: url-status (link)
  14. ^ "Food You Can Count On". Tortilla. 6 June 2018.{{cite web}}: CS1 maint: url-status (link)
  15. ^ "Tortilla Aids Youth Employment With Kickstart Scheme" (PDF). Tortilla. 26 January 2021.{{cite web}}: CS1 maint: url-status (link)
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