Tourism Ireland

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Tourism Ireland
Public Body overview
Formed1999
JurisdictionNorthern Ireland and Republic of Ireland
HeadquartersDublin, Republic of Ireland & Coleraine, Northern Ireland
Public Body executive
  • Niall Gibbons (CEO)
Websitewww.tourismireland.com

Tourism Ireland (Irish: Turasóireacht Éireann; Ulster-Scots: Tourism Airlan[1] or Reengin Airlann)[2] is the marketing body responsible for marketing the island of Ireland overseas. Tourism Ireland was established as one of "six areas of co-operation" under the framework of the 1998 Belfast Agreement.

Tourism Ireland operates under the auspices of the North South Ministerial Council through the Department for the Economy in Northern Ireland and the Department of Tourism, Culture, Arts, Gaeltacht, Sport and Media in the Republic of Ireland.

Tourism Ireland’s Board of Directors is appointed by the North South Ministerial Council and represents tourism industry interests on the island of Ireland. The current Directors' terms expire in December 2021.

Tourism Ireland's headquarters are located in Dublin and Coleraine, and also has 15 offices across Europe, North America, the Middle East, China and Australia, as well as having representatives in India and New Zealand.[3] The island of Ireland (which includes both the Republic of Ireland and Northern Ireland) received 8 million visitors during 2015, a 14% growth over the 2014. Approximately 40% of visitors come from Great Britain, 18% from North America and 35% from Mainland Europe.[4]

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