Underoos

Underoos is a brand of underwear primarily for children, produced by the Fruit of the Loom company. The packages include a matching top and bottom for either boys or girls, featuring a character from popular entertainment media, especially superhero comics, animated programs, and fantasy/science fiction. In many cases, the garment mimics the distinctive costume of the character, encouraging the wearer to pretend to be the character. In others it features an image of the character or logo on the undershirt.

In Captain America: Civil War, Iron Man nicknames Spider-Man "Underoos" while he signals the vigilante to steal Captain America's shield.

History[]

Underoos were developed as a product idea in 1977 by an independent entrepreneur, Larry Weiss,^[1] who obtained licenses for the four major comic character groups (DC Comics, Marvel Comics, Hanna-Barbera, Archie Comics) which included Superman, Batman, Shazam, Wonder Woman, Supergirl, Spider-Man, and Captain America.^[2] The product idea was first offered to Hanes, but was rejected. Scott Paper company pursued development, but ultimately decided to not market the product. Fruit of the Loom had been engaged as supplier of the blank underwear and another vendor engaged to apply transfers. Informed of Scott Paper Company's decision to not market this novel product, Fruit of the Loom inquired if they would be permitted to market the product, now fully developed.^[3] Weiss agreed, and in 1978 Fruit of the Loom bought Underoos.^[4] The product was tested in three markets including the New York Metropolitan area.^[5] Retailer and consumer demand was so strong, the product was immediately expanded to national distribution.^{[citation needed]} Fruit of the Loom has licensed out the Underoos brand name to Bioworld, which is currently making Underoos in adult sizes.^[6]

Styles[]

The A-Team^[7]
Alvin and the Chipmunks^{[citation needed]}
Aquaman^[8]
Archies - Veronica^[9]
Archies - Archie
Barbie^[9]
Batgirl^[9]
Batman^[7]
Boba Fett^[7]
Buck Rogers
C-3PO^[9]
Captain America^[2]
Captain Power and the Soldiers of the Future^{[citation needed]}
Catwoman
Chewbacca^[7]
Darth Vader^[7]
Deadpool
Defenders of the Earth^{[citation needed]}
Despicable Me
Disney's Adventures of the Gummi Bears^{[citation needed]}
Dukes of Hazzard - Bo & Luke^[9]
Dukes of Hazzard - Daisy^[9]
E.T. the Extra-Terrestrial
Ewoks^[7]
The Flash
G.I. Joe^[10]
GoBots^{[citation needed]}
Green Lantern^{[citation needed]}
Gremlins^[7]
Han Solo^[7]
Harry Potter - Gryffindor
Harry Potter - Hufflepuff
Harry Potter - Ravenclaw
Harry Potter - Slytherin
He-Man^[11]
Hot Rod^[12]
The Incredible Hulk^[7]
Iron Man^{[citation needed]}
The Joker
Knight Rider^{[citation needed]}
Lazer Tag Academy^{[citation needed]}
Lone Ranger
Luke Skywalker - Return of the Jedi^[13]
Luke Skywalker (Flight Suit)^[7]
M.A.S.K.^[11]
Monchhichis^{[citation needed]}
Ms. Pac-Man^[14]
Pac-Man^{[citation needed]}
Peanuts
Plastic Man
Power Rangers - Green Ranger
Power Rangers - Pink Ranger
Princess Leia - Return of the Jedi^[9]
Princess Leia - The Empire Strikes Back^[9]
Punisher
R2-D2^[9]
The Real Ghostbusters
Robin^{[citation needed]}
Roger Rabbit^{[citation needed]}
Scooby-Doo^{[citation needed]}
Shazam^[2]
Spider-Man^[7]
Spider-Woman (Jessica Drew)^[9]
Stormtrooper
Supergirl^[9]
Superman^[7]
Teenage Mutant Ninja Turtles
The Thing^[7]
Thundercats^[11]
Tonto^[7]
Transformers^[11]
Twiki
Wonder Woman^[9]
Yoda^[7]

References[]

Notes

^ "List of products Larry Weiss developed over the years". Retrieved 2008-06-23.
^ Jump up to: ^a ^b ^c "UNDEROOS Ethics". Retrieved 2008-06-23.
^ James Dorsch, Scott Paper Co. conversation with Lawrence D. Weiss, Dec. 1977
^ "Larry Weiss". Archived from the original on 2011-10-24. Retrieved 2008-06-23.
^ New York Times, June 29, 1978: Philip Dougherty interview with James Johnston, Marketing V.P. Union Underwear Co.
^ "Underoos: How an Underwear Craze Got Its Origin Story".
^ Jump up to: ^a ^b ^c ^d ^e ^f ^g ^h ⁱ ^j ^k ^l ^m ⁿ ^o "Boys Underoos". Retrieved 2008-06-23.
^ "The Aquaman Shrine: Underoos - 1981". Retrieved 2008-06-23.
^ Jump up to: ^a ^b ^c ^d ^e ^f ^g ^h ⁱ ^j ^k ^l "Girls Underoos". Retrieved 2008-06-23.
^ "G.I. Joe Underoos". Retrieved 2008-06-23.
^ Jump up to: ^a ^b ^c ^d "Underoos MASK, He-Man, Transformers commercial from 1986". Retrieved 2008-06-23.
^ "Craziest Hot Rod Contest Ever!". Retrieved 2008-06-23.
^ "Star Wars Collectors Archive - Luke Skywalker (Jedi) Underoos". Retrieved 2008-06-23.
^ "Video Game Memorabilia". Retrieved 2015-02-20.

External links[]

Underoos Official site

[larryweiss3-1] "List of products Larry Weiss developed over the years". Retrieved 2008-06-23.

[larryweiss1-2] Jump up to: ^a ^b ^c "UNDEROOS Ethics". Retrieved 2008-06-23.

[3] James Dorsch, Scott Paper Co. conversation with Lawrence D. Weiss, Dec. 1977

[larryweiss2-4] "Larry Weiss". Archived from the original on 2011-10-24. Retrieved 2008-06-23.

[5] New York Times, June 29, 1978: Philip Dougherty interview with James Johnston, Marketing V.P. Union Underwear Co.

[6] "Underoos: How an Underwear Craze Got Its Origin Story".

[underooboys1-7] Jump up to: ^a ^b ^c ^d ^e ^f ^g ^h ⁱ ^j ^k ^l ^m ⁿ ^o "Boys Underoos". Retrieved 2008-06-23.

[underooaquaman1-8] "The Aquaman Shrine: Underoos - 1981". Retrieved 2008-06-23.

[underoogirls1-9] Jump up to: ^a ^b ^c ^d ^e ^f ^g ^h ⁱ ^j ^k ^l "Girls Underoos". Retrieved 2008-06-23.

[underoogijoe1-10] "G.I. Joe Underoos". Retrieved 2008-06-23.

[underoo-heman-mask-thundercats-transformers-11] Jump up to: ^a ^b ^c ^d "Underoos MASK, He-Man, Transformers commercial from 1986". Retrieved 2008-06-23.

[underoohotrod1-12] "Craziest Hot Rod Contest Ever!". Retrieved 2008-06-23.

[underooskywalkerjedi1-13] "Star Wars Collectors Archive - Luke Skywalker (Jedi) Underoos". Retrieved 2008-06-23.

[underoomrspacman1-14] "Video Game Memorabilia". Retrieved 2015-02-20.

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