Vinyl revival

From Wikipedia, the free encyclopedia

The vinyl revival is the renewed interest and increased sales of vinyl records, or gramophone records, that has been taking place in the Western world since about 2007.[1]

The analogue format made of polyvinyl chloride had been the main vehicle for the commercial distribution of pop music from the 1950s until the 1980s and 1990s when it was largely replaced by the compact disc (CD). Since the turn of the millennium, CDs have been partially replaced by digital downloads and streaming services. However, in 2007, vinyl sales made a sudden small increase, starting its comeback, and by the early 2010s, it was growing at a very quick rate. In some territories, vinyl is now more popular than it has been since the late 1980s, though vinyl records still make up only a marginal percentage (less than 6%) of overall music sales.[2]

Along with steadily increasing vinyl sales, the vinyl revival is also evident in the renewed interest in the record shop (as seen by the creation of the annual worldwide Record Store Day), the implementation of music charts dedicated solely to vinyl, and an increased output of films (largely independent) dedicated to the vinyl record and culture.

History[]

In June 2017, Sony Music announced that by March 2018 it would be producing vinyl records in-house for the first time since ceasing its production in 1989. The BBC reported that "Sony's move comes a few months after it equipped its Tokyo studio with a cutting lathe, used to produce the master discs needed for manufacturing vinyl records", but the company "is even struggling to find older engineers who know how to make records".[3]

In Canada and the United States[]

In 1988, the compact disc surpassed the gramophone record in popularity. Vinyl records experienced a sudden decline in popularity between 1988 and 1991,[4] when the major label distributors restricted their return policies, which retailers had been relying on to maintain and swap out stocks of relatively unpopular titles.

First, the distributors began charging retailers more for new product if they returned unsold vinyl, and then they stopped providing any credit at all for returns. Retailers, fearing they would be stuck with anything they ordered, only ordered proven, popular titles that they knew would sell, and devoted more shelf space to CDs and cassettes. Record companies also deleted many vinyl titles from production and distribution, further undermining the availability of the format and leading to the closure of pressing plants. This rapid decline in the availability of records accelerated the format's decline in popularity, and is seen by some as a deliberate ploy to make consumers switch to CDs, which were more profitable for the record companies.[5][6][7][8] But ever since 2007, the popularity of vinyl records has risen again. The largest online retailer of vinyl records in 2014 was Amazon with a 12.3% market share, while the largest physical retailer of vinyl records was Urban Outfitters with an 8.1% market share.[9]

Taylor Swift pictured during her Speak Now World Tour in 2011
Harry Styles performing at his Harry Styles: Live on Tour in 2018
Billie Eilish at the red carpet of 2019 iHeart Radio Music Awards
Vinyl LPs experienced sales peaks in 2020 and 2021, led by albums from (from left to right) Taylor Swift, Harry Styles, and Billie Eilish. Swift's Evermore broke the record for the biggest vinyl sales week for an album in MRC Data history.[10]

In its 'Shipment and Revenue Statistics' report for 2016, the Recording Industry Association of America noted that "Shipments of vinyl albums were up 4% to $430 million, and comprised 26% of total physical shipments at retail value – their highest share since 1985".[11] In 2019, Rolling Stone said that "Vinyl records earned $224.1 million (on 8.6 million units) in the first half of 2019, closing in on the $247.9 million (on 18.6 million units) generated by CD sales. Vinyl revenue grew by 12.8% in the second half of 2018 and 12.9% in the first six months of 2019, while the revenue from CDs barely budged. If these trends hold, records will soon be generating more money than compact discs".[12] Best Buy discontinued CDs in 2019, but as of January 2020 still sells vinyl. Target Corporation and Walmart still sell CDs, but use less shelf space for them and use more space for vinyl records, players, and accessories.[13]

In the first half of 2020, vinyl recordings outsold CDs (in terms of revenue) in the US for the first time since the 1980s.[14] In 2020 vinyl recordings accounted only for 5.1% ($619.6m) of total US music revenues and CDs accounted for 4% ($483.3m) of revenues. Digital and streaming formats accounted for the remainder of the $12.2 billion in US music revenues, with paid subscriptions accounting for 57.7% of total revenue at $7.0 Billion.[15] Taylor Swift's ninth studio album, Evermore, sold 102,000 vinyl LPs in a single week in June 2021, breaking the record for the biggest vinyl sales week for an album since MRC Data began tracking sales in 1991.[16] As per the MRC Data mid-year report for 2021, sales of vinyl records in the US surpassed that of the CDs; 19.2 million vinyl albums were sold in the first six months of 2021, outpacing the 18.9 millions CDs sold. This has been attributed to a phenomenon of listeners looking for tangible ways to consume music, especially the fanbases of various musicians.[17]

In the United Kingdom[]

Similarly in the United Kingdom, the compact disc surpassed the gramophone record in popularity in the late 1980s. This started a gradual decline in vinyl record sales throughout the 1990s. Sales of vinyl LP records in the UK increased every year between 2007 and 2014[18] In December 2011, BBC Radio 6 Music began an occasional Vinyl Revival series in which Peter Paphides met musicians who revealed, and played selections from, their vinyl record collections.[19] In November 2014, it was reported that over one million vinyl records had been sold in the UK since the beginning of the year. Sales had not reached this level since 1996. The British Phonographic Industry (BPI) predicted that Christmas sales would bring the total for the year to around 1.2 million. However, vinyl sales were still a very small proportion of total music sales. Pink Floyd's The Endless River became the fastest-selling UK vinyl release of 2014 – and the fastest-selling since 1997 – despite selling only 6,000 copies.[20] In 2016, 3.2 million vinyl records were sold in the UK, the best sale for a quarter of a century.[21]

As of 2016 the revival continued,[22] with UK vinyl sales exceeding streaming audio revenue for the year.[3] In January 2017, the BPI's 'Official UK recorded music market report for 2016', using Official Charts Company data, noted that "Though still niche in terms of its size within the overall recorded music market, vinyl enjoyed another stellar year, with over 3.2 million LPs sold – a 53 per cent rise on last year".[23] The BPI also reported that "The biggest-selling vinyl artist was David Bowie, with 5 albums posthumously featuring in the top-30 best-sellers, including his Mercury Prize shortlisted Blackstar, which was 2016's most popular vinyl recording ahead of Amy Winehouse's Back To Black, selling more than double the number of copies of 2015's best seller on vinyl – Adele's 25".[23]

BBC Radio 4's Front Row discussed the increase in coloured vinyl releases in October 2017 in the wake of recent albums in the format by Beck, Liam Gallagher, and St. Vincent.[24]

In Germany[]

In Germany a revival of vinyl records already took place in the 1990s in conjunction with the rise of the rave and techno scene. In the mid-1990s, the rave culture had become a mass movement in the country, with raves having tens of thousands of attendees, youth magazines featuring styling tips, and television networks launching music magazines on house and techno music. In this context Der Spiegel in 1998 describes this "renaissance" of the LP format and declares that "LPs are in again". The CD format was regarded as "uncool", while vinyl records could be beatmatched into each other more easily and had more room for album cover art. Record bags were a common fashion accessory at that time.[25] In the early 2000s the mainstream rave movement declined, and by the end of the decade a majority of the so-called "techno record stores" and record store chains that had emerged in the 1990s had disappeared again.[26] Around 2007 another revival of vinyl began, this time also concerning the collection of other genres such as pop music, and increasingly promoted by the music industry.[27] In 2016 there were 476 record stores in Germany, and 3.1 million vinyl records were sold.[28]

Reasons[]

Records are perceived as more durable, come in significantly larger packaging (allowing more detail in the album art to be visible), and may include bonus items absent from a CD copy of the same album (for example, a poster or clothing article, or exclusive liner notes). These factors can cause a CD to be seen as a poor value even if an LP is more expensive.[13][25][better source needed]

CDs are capable of more accurate sound reproduction and are effectively free of noise and sound artifacts,[29] but many listeners find records' imperfections (often characterized as "warmth") more subjectively pleasant than digital audio.[13][22]

In spite of many record sales being modern artists or genres, records may be considered a part of retro style, benefiting from a general cultural interest in the technology and media of the past.[30]

Sales[]

NOTE: Many citations below include CD sales, not just vinyl sales. This chart should be reviewed and revised for accuracy.

Countries 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Global Trade Value $US
(SP&LP) 		$55m $66m $73m $89m $116m[31] $171m – – $416m[22] – – – –
Australia
(SP/LP) 		10,000 17,996[32] 10,000 19,608[33] 10,000 53,766[34] 13,677 39,644[35] 13,637 44,876[35] 21,623 77,934[36] 10,069 137,658[37] 277,767[38] 374,097[39] 655,301[40] 786,735[40] – –
Germany
(SP&LP) 		400,000[41] 700,000[42] 1,200,000[42] 635,000
(LPs only) 		700,000
(LPs only)[43][44] 		1,000,000[45] 1,400,000[45] 1,800,000[45] 2,100,000[45] 3,100,000[45] – – –
Finland[46]
(SP&LP) 		10,301 13,688 15,747 27,515 54,970 47,811 72,480 82,313[47] – – – – –
Hungary
(LP) 		2,974[48] 2,923[49] 3,763[50] 1,879[51] 8,873[52] 9,819[53] 14,719[54] 24,132[55] – – – – –
Japan
(SP&LP) 		324,000[56] 212,000[56] 102,000[56] 105,000[56] 210,000[56] 453,000[56] 268,000[56] 401,000[56] 662,000[56] 799,000[56] 1,063,000[56] 1,116,000[56] 1,219,000[56]
Netherlands
(LP) 		– – 51,000 60,400 81,000[57] 115,000[58] – 300,000± 650,000+[59] 1,000,000+[60] – – –
Spain
(LP) 		– 40,000 106,000[61] 97,000 141,000[62] 135,000[63] – – – – – – –
Sweden[64]
(SP&LP) 		11,000 22,000 36,000 70,671 101,484 168,543 200,008 – – – – – –
United Kingdom
(SP/LP) 		1,843,000 205,000 740,000 209,000 332,000 219,000 219,000 234,000 186,000 337,000 – 389,000 – 780,000 – – – – – - - 3.2 million[65] – 4.2 million[66] - -
United States
(LP) 		988,000 1,880,000[67] 2,500,000[68] 2,800,000[69] 3,800,000[70] 4,600,000[71] 6,100,000[70] 9,200,000[70] 11,900,000[72] 13,000,000[73] 14,320,000[74] 16,800,000[75]
  • Australian single figures for 2007, 2008 and 2009 are estimated.
  • In reality German figures are considered to be "a lot higher" due to smaller shops and online communities in Germany not using scanner cash registers.[42] One German record pressing company stated that they alone produce 2 million LPs each year.[76]
  • In reality American figures are considered to be much higher, with one record store owner, in a New York Times article, estimating that Nielson SoundScan only tracks "about 15 percent" of total sales due to bar codes, concluding that sales could now be as high as 20 million.[77][78][79]
  • In New Zealand, independent record stores in Auckland were reporting a five-fold increase in vinyl sales from 2007 to 2011.[80]
  • In France, the SNEP said that LP sales were 200,000 in 2008, however independent record labels said that overall sales were probably 1 million.[81]
  • In United States, 67% of all vinyl album sales in 2012 were sold at independent music stores.[82]
  • Vinyl revenues were at the lowest point in its history in 2006, with a total trade value of $36 million. The 2011 figure of $116 million, is higher than the 2000 figure of $109 million, but is still less than the 1997, 1998 and 1999 figures which were all between $150–$170 million.[31]

Annual best selling LPs in the US[]

Year Album Artist Sales
2008 In Rainbows Radiohead 25,800[83]
2009 Abbey Road The Beatles 34,800[83]
2010 35,000[84]
2011 41,000[85]
2012 Blunderbuss Jack White 34,000[85]
2013 Random Access Memories Daft Punk 49,000[86]
2014 Lazaretto Jack White 87,000[86]
2015 25 Adele 116,000[72]
2016 Blackstar David Bowie 54,000[87]
2017 Sgt. Pepper's Lonely Hearts Club Band The Beatles 72,000[74]
2018 Guardians of the Galaxy: Awesome Mix Vol. 1 Various Artists 84,000[88]
2019 Abbey Road The Beatles 246,000[89]
2020 Fine Line Harry Styles 232,000[90]

Graphs[]

  • Global vinyl sales in US$

  • US vinyl sales in units

  • UK vinyl sales in units

  • UK vinyl sales in UK£

  • British consumer spending on music formats

Vinyl in the media[]

Films[]

Title Year Country Company
I Need That Record! The Death (Or Possible Survival) Of The Independent Record Store 2008 United States Unsatisfied Films[91]
Last Shop Standing 2012 United Kingdom Blue Hippo Media[92]
Sound It Out 2012 United Kingdom Dogwoof[93]
Vinylmania: When Life Runs At 33 Revolutions Per Minute 2012 Italy Pongofilms[94]
Vinyl Record strikes back 2013 Mexico CCFilms
Black Canyon – Faszination Vinyl 2014 Germany Jürgen Backhaus/Galileo Music Communication[95]

Television[]

Title Year Country Company
The Joy Of The Single 2012 United Kingdom BBC[96]

Radio[]

Title Year Country Company
The 12 Inch Single 2012 United Kingdom BBC[97]
78 Revolutions 2011 United Kingdom BBC[98]

On New Year's Day 2012, British radio station BBC Radio 6 Music, solely broadcast music on the vinyl format, with records coming from the collections of presenters and DJs.[99]

Record Store Day[]

Main article: Record Store Day

Most customers prefer to buy vinyl from small, independent record stores with a larger selection than department stores.[13] Record Store Day is an internationally celebrated day observed the third Saturday of April each year. Its purpose, as conceived by independent record store employee Chris Brown, is to celebrate the art of music.[100] The day brings together fans, artists, and thousands of independent record stores across the world.[101]

Record Store Day was officially founded in 2007[100] and is celebrated globally[100] with hundreds of recording and other artists participating in the day by making special appearances, performances, meet and greets with their fans, the holding of art exhibits, and the issuing of special vinyl and CD releases along with other promotional products to mark the occasion.

In 2013, for the week of Record Store Day in the United Kingdom, 68,936 records were sold (an 86.5% rise from 36,957 in 2012). This can be broken down into 1,249 7" albums, 25,100 12" albums, 27,042 7" singles and 15,545 12" singles.[102] From December 29, 2017 to June 28, 2018 there was a 19.2% increase in vinyl sales compared to the same period the previous year.[103] Vinyl sales hold over 18% of physical record sales in the United States, a 7% increase from previous years. [104]

Charts[]

UK Official Record Store Chart[]

The Official Record Store Chart is a weekly music chart based on physical sales of albums in almost 100 independent record stores in the United Kingdom.[105][106] It is compiled by the Official Charts Company (OCC), and each week's number one is first announced on Sunday evenings on the OCC's official website.

The chart's launch was first announced by the OCC on 17 April 2012[107] – at the time, British record stores were selling 4.5 million albums per year, and were contributing towards 95 per cent of the country's total vinyl sales.

See also[]

References[]

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