HP OMEN

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Omen by HP
TypeSubsidiary
Founded1991 (31 years ago as VoodooPC)
HeadquartersPalo Alto, California
ProductsDesktops
Notebooks
Monitors
ParentHP Inc.
Websitehttps://www.omen.com/

HP OMEN is a line of high-end gaming PC manufactured by HP Inc. From what was known as Voodoo PC, it was founded in 1991, and acquired by Hewlett Packard in 2006.[1] Voodoo specialized in high desktop performance computing. By 2013 the Voodoo name was no longer used, and was replaced by the brand name Omen, which used the same logo until 2020.[2]

The Omen competes with Lenovo's Legion, Dell's G series and Alienware subsidiary, Acer's Nitro and Predator and ASUS ROG series.

Desktop offering[]

Voodoo PC was most well known for its desktops. They experimented with liquid cooling partnering with at one point.[3] On June 10, 2008, the computer's complete redesign was revealed, showing a new brushed metal case and mounted 7" auxiliary screen.[4]

History[]

The company was founded in 1991 by Rahul Sood in Calgary, Alberta, and in 1999 Ravi Sood (brother to Rahul) joined the board of operations. Prior to the acquisition Voodoo employed roughly 40 people between their Canadian headquarters and their web development office in Bangalore.

Acquisition by HP[]

On September 28, 2006, Rahul Sood announced on his blog that HP would be acquiring VoodooPC for an undisclosed amount. Rahul Sood will be assuming the position of Chief Technology Officer for HP's Global Voodoo Business Unit.[5]

In August 2007, HP announced the HP Blackbird 002 gaming PC with the label VoodooDNA inside the case and was released on September 15, 2007.

New direction[]

Since the acquisition of Voodoo in 2006, the business has been re-developing the brand of Voodoo. This culminated on the 10th of June 2008 with the revelation that Voodoo will focus on high-end, top-spec computers rather than gaming machines. Voodoo will also continue with Voodoo DNA machines with HP.

For the launch of their new brand direction, they used the tag line of 'Blending Art, Innovation and Performance;' confirming the business's future as an HP brand.

On October 15, 2009, the Envy line was absorbed into HP Envy for high-performance laptops, desktops, and printers.

On November 4, 2014, HP launched Omen, a desktop brand from VoodooPC as a 15-inch gaming laptop and inherited the VoodooPC's tribal mask logo. In 2016, HP Inc. manufactured Omen desktop, monitor, and gaming peripherals. In 2020, the VoodooPC's tribal mask logo was changed into a simple 45-degree square shape.

In February 2021, HP acquired HyperX from Kingston and no longer produced gaming peripherals.[6]

Products[]

Current[when?][]

HP OMEN X

HP had previously preserved the Voodoo brand with name references in the "VooDooDNA"[7] product lines, however the Voodoo brand name was retired some time before HP's Black Friday (shopping) advertisements in November 2014[citation needed]. Voodoo's "Tribal Mask" Logo was used as the official logo of HP's OMEN line of products until May of 2020, after which it was changed to a "newer, simpler one".[8] The OMEN line offers a similar catalogue to what VoodooPC once did, selling a full line of desktops, notebooks, monitors and accessories.[9]

Discontinued[]

  • Rage (gaming desktop)
  • Aria (media center)
  • Hexx (gaming desktop, small form factor)
  • Vibe (media center/Xbox combination)
  • Eden (fanless/silent gaming desktop)
  • Omega (canceled)
  • HP Blackbird 002 (high end gaming desktop with VoodooDNA)
  • HP Firebird (lower end compact gaming desktop with VoodooDNA)
  • HP Firefly (dual screen laptop/cancelled)
  • Envy 133 (premium ultraportable notebook) with Splashtop instant-on OS.
  • F Class
  • Fury
  • EGAD
  • DOLL
  • Idol
  • Epic

See also[]

References[]

  1. ^ Cullen, Drew (29 September 2006). "HP buys VoodooPC". The Register. Retrieved 2017-08-25.
  2. ^ "HP hits the Omen reset with a new logo, new gaming desktops, and a 27-inch IPS monitor". Cnet.com. Retrieved 2020-05-04.
  3. ^ "CoolIT Systems Leads the Way with Liquid Cooling". Businessincalgary.com. 30 April 2021. Retrieved 6 December 2021.
  4. ^ "Voodoo Omen: Voodoo Omen Gaming Desktop Is Most Beautiful Ever, Only $6500-$20,000". Gizmodo.com. Retrieved 2008-06-15.
  5. ^ "Hewlett-Packard acquires VoodooPC". Techtaxi.blogspot.com. 2006-10-08. Retrieved 2009-08-10.
  6. ^ https://www.pcmag.com/news/hp-buys-pc-gaming-peripheral-maker-hyperx-from-kingston
  7. ^ https://www.pcworld.com/article/436746/hp-omen-review-voodoo-dna-brings-grace-and-style-to-gaming-laptops.html#tk.fb_pc
  8. ^ https://www.notebookcheck.net/HP-ditches-the-30-year-old-tribal-mask-Omen-logo-for-a-newer-simpler-one.463471.0.html
  9. ^ https://www.omen.com/us/en.html

External links[]

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