WATD-FM
 | |
| City | Marshfield, Massachusetts |
|---|---|
| Broadcast area | South Shore |
| Frequency | 95.9 MHz |
| Branding | 95.9 WATD |
| Slogan | South Shore's Radio Station |
| Programming | |
| Format | Full service Adult contemporary |
| Affiliations | AP Radio |
| Ownership | |
| Owner | Marshfield Broadcasting Co., Inc. |
| WBMS, WMEX | |
| History | |
First air date | December 6, 1977 |
Former call signs | WATD (1977–1985) |
Call sign meaning | We're At The Dump"[1] |
| Technical information | |
| Facility ID | 40468 |
| Class | A |
| ERP | 1,600 watts, Stereo |
| HAAT | 143 meters (469 ft) |
Transmitter coordinates | 42°6′39.00″N 70°42′17.00″W / 42.1108333°N 70.7047222°WCoordinates: 42°6′39.00″N 70°42′17.00″W / 42.1108333°N 70.7047222°W |
| Repeater(s) | WBMS (simulcast partner) |
| Links | |
| Webcast | Listen live |
| Website | 959watd |
WATD-FM (95.9 FM) is a radio station carrying local news and features for the South Shore of Massachusetts (comprising Norfolk and Plymouth counties), with an adult contemporary music format. Founded and owned by local entrepreneur Edward Perry and licensed to Marshfield, Massachusetts, the station went live on December 6, 1977.
Programming[]
WATD-FM airs a news program in morning drive on weekdays, with features from AP Radio. AC hits from the 1960s-today predominate in the midday hours and in afternoon drive on weekdays, while oldies, alternative, jazz, and talk shows fill the rest of the programming week. WATD-FM's midday and afternoon music programming featured a classic hits format until 2012, when the addition of current music shifted the format to adult contemporary. It was later added to the Nielsen BDS AC indicator panel. WATD-FM is one of three AC stations in the Boston market, along with WMJX and WPLM-FM. The station is currently being simulcast by WBMS (AM) 1460 and its FM translator station in W247CB (101.1) Brockton, Massachusetts, a station which Marshfield Broadcasting acquired in 2015 and held the call letters WATD (AM) from 2016–2019.[2]
WATD-FM also carries live coverage of University of Massachusetts-Amherst football and men's basketball games as well as live broadcasts of local high-school football and boys' basketball games involving high schools in the station's coverage area. WATD-FM has previously broadcast some high-school hockey playoff games over the course of many years.
WATD aired blues for 26 years nightly on "Wide World of Blues" with Peter Black. The program aired for the final time on July 20, 2018.
References[]
- ^ WATD history
- ^ Fybush, Scott (4 March 2019). "NorthEast Radio Watch 3/4/2019: Entercom Makes News (Together?)". Fybush.com. Retrieved 8 March 2019. (subscription required)
External links[]
- Official website
- WATD in the FCC FM station database
- WATD on Radio-Locator
- WATD in Nielsen Audio's FM station database
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- Radio stations in Massachusetts
- Radio stations established in 1977
- Marshfield, Massachusetts
- Mass media in Plymouth County, Massachusetts
- Full service radio stations in the United States
- Massachusetts radio station stubs