WESC (AM)

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WESC
WESC.png
CityGreenville, South Carolina
Broadcast areaUpstate South Carolina
Frequency660 kHz
Branding92.5 WESC
Programming
FormatCountry music
AffiliationsPremiere Networks
Ownership
OwneriHeartMedia
(iHM Licenses, LLC)
WESC-FM, WMYI, WSSL-FM, WROO
History
First air date
March 1947; 74 years ago (1947-03)
Former call signs
WESC (1947–2000)
WLFJ (2000–19)
Call sign meaning
Easley, Seneca, Clemson (original areas served) or Eastern South Carolina
Technical information
Facility ID4678
ClassD
Power50,000 watts day
10,000 watts critical hours
500 watts PSSA
Transmitter coordinates
34°53′10″N 82°28′3″W / 34.88611°N 82.46750°W / 34.88611; -82.46750
Links
WebcastListen Live
Websitewescfm.iheart.com

WESC (660 AM) is a commercial daytime-only country music radio station licensed to Greenville, South Carolina. Owned by iHeartMedia, it serves the Upstate South Carolina region as a simulcast of WESC-FM. The WESC studios are located in Greenville, while the station transmitter resides in nearby Berea.

History[]

The station signed on the air in March 1947 as WESC, and for many years played country music, branded as "660 in Dixie." In 1948, sister station WESC-FM went on the air; both stations simulcast from 1948 until the late 1960s, when WESC-FM switched to beautiful music, while WESC continued as a country outlet. WESC-FM later returned to country music. Throughout the 1970s and 80s, WESC-AM-FM were frequently the highest rated stations in the Greenville radio market.

In 1994, while simulcasting WESC-FM most of the time, WESC also picked up the nationally syndicated sports radio show, The Fabulous Sports Babe.[1]

WESC carried its country music format until March 1, 2000, when it was purchased by Clear Channel Communications, and leased to the Radio Training Network (owners of WLFJ-FM) under a local marketing agreement (LMA). The station adopted the call sign WLFJ to match its parent station. RTN programmed a Christian talk and teaching format, most recently branded as His Radio Talk.

In August 2019, the LMA ended, and the station returned to the WESC call letters and country music simulcast. The previous programming continues to air on WLFJ-HD4 and FM translator W225AZ.[2] As of March 28, 2020, the station’s towers were taken down for unknown reasons, possibly for a proposed subdivision.[citation needed] WESC was silent until January 22, 2021 and now broadcasts at 5000 watts during the day, down from 50,000.[3]

References[]

  1. ^ Stark, Phyllis (July 30, 1994). "Vox Jox". Billboard. 106 (31): 122.
  2. ^ "Long Running LMA Comes To End In Greenville". RadioInsight. 2019-08-14. Retrieved 2019-08-16.
  3. ^ "WESC". fccdata.org. Retrieved June 24, 2021.

External links[]


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