WIAL

WIAL

City	Elk Mound, Wisconsin
Broadcast area	Eau Claire-Chippewa Falls
Frequency	94.1 MHz
Branding	I-94
Slogan	Today's Variety
Programming
Format	Hot adult contemporary
Ownership
Owner	Mid-West Family Broadcasting (Mid-West Management, Inc.)
History
First air date	1948
Technical information
Facility ID	7063
Class	C1
ERP	84,000 watts
HAAT	114 m (374 ft)
Links
Webcast	Listen live
Website	i94online.com

WIAL (94.1 FM) is a radio station in the Eau Claire area of Wisconsin, with its studio/offices located in Altoona, Wisconsin. Its transmitter is located in Eau Claire, Wisconsin.

History[]

WIAL began in 1948 as an easy listening station, similar to "The Wonderful WAIL" (WAYL, now KXXR) in Minneapolis. On November 1, 1982 WIAL switched formats to become Top 40 (CHR), in the wake of the transition of pop/rock formats from AM to FM stations, and debuted the name "I-94" after Interstate 94 which runs along the south and west side of Eau Claire. It currently airs a Hot Adult Contemporary format, with Tom Stryker mornings, Teri Ryan middays, and Jesse afternoons.

WIAL was sold to Midwest Family Communications in 1991 along with sister WEAQ-AM. In 1993 Midwest Family purchased WECL-FM. Then the stations were sold to Central Communications (consisting of WAXX-FM & WAYY-AM) in 1996, and moved to the Central studios in Altoona, WI. The five stations, along with new sister stations WDRK-FM, were sold to Maverick Media, LLC, in 2003. In 2013, Mid-West Family Broadcasting Inc re-purchased WIAL (along with WEAQ-AM).

WIAL switched to a Hot Adult Contemporary format in March, 2003, and unveiled its current logo soon after. In 2005, the station shifted to a mainstream Adult Contemporary format. On August 17, 2012, the station returned to a Hot AC format.

WIAL and its Eau Claire sister stations, along with Maverick Media's Rockford, Illinois stations, were sold to Mid-West Family Broadcasting for $15.5 million. The purchase of the Eau Claire stations was consummated on October 1, 2013, while the Rockford station purchases were consummated on June 1, 2014.

Effective March 29, 2021, WIAL changed its city of license from Eau Claire to Elk Mound.

Previous logos[]

WIAL logo 1982 to circa-1987

WIAL logo circa 1987-mid-1990s

WIAL logo mid-1990s to 2003

WIAL logo 2003 to 2020

External links[]

• WIAL in the FCC FM station database
• WIAL on Radio-Locator
• WIAL in Nielsen Audio's FM station database

Coordinates: 44°49′48″N 91°26′49″W / 44.830°N 91.447°W / 44.830; -91.447

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