WXYM
City | Tomah, Wisconsin |
---|---|
Broadcast area | La Crosse, Wisconsin |
Frequency | 96.1 MHz |
Branding | Mix 96.1 |
Programming | |
Format | Hot adult contemporary |
Affiliations | AP Radio, Jones Radio Network, Premiere Networks, PopCrush |
Ownership | |
Owner | Magnum Broadcasting, Inc |
WTMB, WBOG, WLXR, WKBH-FM, WQCC, WPDR-LD | |
History | |
First air date | March 11, 1992 (as WTRL-FM) |
Former call signs | WTRL-FM (1990-1992) WBOG (1992-1997) WUSK (1997-2000) |
Call sign meaning | MY(i)X transposed backwards |
Technical information | |
Facility ID | 39627 |
Class | C2 |
ERP | 44,000 watts |
HAAT | 160 m (525 ft) |
Transmitter coordinates | 44°1′32.00″N 90°48′58.00″W / 44.0255556°N 90.8161111°W |
Links | |
Webcast | Listen Live |
Website | mixwxym.com |
WXYM-FM (96.1 FM, "Mix 96.1") is a radio station broadcasting a hot adult contemporary music radio format. Licensed to Tomah, Wisconsin, United States, the station serves the greater La Crosse, Wisconsin, area. The station is currently owned by Magnum Broadcasting[1] and features programming from AP Radio, Premiere Networks and Jones Radio Network.[2]
![](http://upload.wikimedia.org/wikipedia/en/thumb/7/79/WXYM_Logo.jpg/220px-WXYM_Logo.jpg)
Logo 2009–2019, 2020-2021
History[]
The station was assigned call sign WTRL-FM on August 8, 1990. On February 7, 1992, the station changed its call sign to WBOG, again on February 3, 1997, to WUSK, and on October 20, 2000, to the current WXYM.[3] From 2019 to 2020, the station re-broadcast on 107.1 from WKBH-FM HD3 until it became "Alt 107.1."[4] On September 7, 2021, WXYM added Elvis Duran for mornings.
References[]
- ^ "Magnum.media". Magnumbroadcasting.com. Retrieved 29 April 2016.
- ^ "WXYM Facility Record". United States Federal Communications Commission, audio division.
- ^ "WXYM Call Sign History". United States Federal Communications Commission, audio division.
- ^ "Alt 107.1 Debuts In La Crosse". RadioInsight. Retrieved 2021-09-07.
External links[]
- WXYM in the FCC FM station database
- WXYM on Radio-Locator
- WXYM in Nielsen Audio's FM station database
Categories:
- Radio stations in Wisconsin
- Hot adult contemporary radio stations in the United States
- Radio stations established in 1990
- Wisconsin radio station stubs