WREO-FM
| City | Ashtabula, Ohio |
|---|---|
| Broadcast area | Ashtabula, Ohio Erie metro area (limited) Greater Cleveland (limited) |
| Frequency | 97.1 MHz |
| Branding | Lite Mix 97.1 |
| Programming | |
| Format | Customization Soft adult contemporary |
| Ownership | |
| Owner | Media One Group (Media One Holdings, LLC) |
| WFUN, WFXJ-FM, WYBL, WZOO-FM, WQGR | |
| History | |
First air date | 1949 (as WICA-FM at 103.7) |
Former call signs | WICA-FM (1949–60) |
Former frequencies | 103.7 MHz (1949–60) |
Call sign meaning | Radio Enterprises of Ohio |
| Technical information | |
| Facility ID | 54566 |
| Class | B |
| ERP | 50,000 watts |
| HAAT | 152 meters |
Transmitter coordinates | 41°48′58.00″N 80°46′52.00″W / 41.8161111°N 80.7811111°W |
| Links | |
| Webcast | Listen live |
| Website | mix971fm |
WREO-FM (97.1 FM) is a radio station broadcasting a soft adult contemporary format licensed to Ashtabula, Ohio. The station is currently owned by Media One Group, LLC which also owns & operates a cluster of radio stations in Jamestown, New York.
For many years, WREO broadcast an easy listening format. It moved with the trends of "office-safe" stations beginning in the early 1990s, converting to Smooth jazz in the early 90s, adult contemporary in the spring of 1992, then switching to Hot AC in summer 2013. During the AC era it branded as "Star 97.1", then switched to their current "Mix 97.1" moniker upon the Hot AC switch. On September 6, 2021 the station switched to a playlist with a more "Lite Rock" sound as "Lite Mix 97.1".[1] Through it all, the heritage WREO-FM calls have been retained.
Most of the station's programming is locally originated, either live or through advanced voice tracking, along with local news, weather and traffic coverage, and local community service features. Syndicated programming over the weekend includes the Rick Dees Weekly Top 40, The John Tesh Radio Show, and Backtracks USA.
Because of the station's large signal range (formerly branded as "Powerhouse Of The North Coast") which also easily covers the eastern portion of the Greater Cleveland area, along with all of Erie County, Pennsylvania, it is heavily competitive with Erie's in-city stations, sometimes topping them in Nielsen Media (and in the past, Arbitron) ratings. It also has good listenership across Lake Erie in London, Ontario and into the Youngstown/Warren metro to the south, and some fringe coverage into western New York. The station maintains a weather partnership with Cleveland NBC affiliate WKYC (Channel 3), and a branding partnership with the Ashtabula County Medical Center, including studio sponsorship.
References[]
- ^ WREO Moves To A Lite Mix Radioinsight - September 8, 2021
External links[]
- Official website
- WREO in the FCC FM station database
- WREO on Radio-Locator
- WREO in Nielsen Audio's FM station database
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- Radio stations in Ohio
- Ashtabula, Ohio
- Ohio radio station stubs