WPLA (FM)

WPLA
City	LaFollette, Tennessee
Broadcast area	Knoxville metropolitan area
Frequency	104.9 MHz
Branding	104.9 Lake FM
Programming
Language(s)	English
Format	Classic hits
Ownership
Owner	Loud Media ; (Mid-Century Radio LLC)
Sister stations	WKCE, WTLT, WVLZ
History
First air date	August 2, 1982
Former call signs	WQLA (1982–91); WQLA-FM (1991–2008); WTNQ (2008–21)
Technical information
Licensing authority	FCC
Facility ID	36230
Class	A
ERP	2,300 watts
HAAT	152 meters (499 ft)
Transmitter coordinates	36°21′8.00″N 84°5′20.00″W / 36.3522222°N 84.0888889°W
Links
Public license information	Profile; LMS
Webcast	Listen live
Website	www.lakefm.com

WPLA (104.9 FM, "104.9 Lake FM") is a radio station broadcasting a Classic Hits format, having switched over from Christmas music on December 27, 2020 and before that from Classic Country in November 2020. Licensed to LaFollette, Tennessee, United States, the station is owned by Loud Media LLC.^[1]

History[]

WTNQ was initially licensed as WQLA on August 2, 1982. It changed its callsign to WQLA-FM on November 1, 1991 & once more to the current WTNQ on May 16, 2008.^[2]

On May 27, 2020, it was announced the station was to be acquired by Loud Media ^[3] On June 26, 2020, Loud Media took over the signal, which began stunting playing 60s-80s music with a pending launch of a new format.

At midnight on June 29, 2020, the station launched as "Q104.9" with the tag line "Tennessee’s Throwback Country".^[4]

The sale to Loud Media was consummated on November 20, 2020. On November 22, 2020, WTNQ dropped its classic country format and began stunting with Christmas music, branded as "Santa 104.9".^[5]

At 1 pm on December 27, 2020, WTNQ became 104.9 Lake FM with the slogan 'Knoxville's Greatest Hits' playing a classic hits format. Loud Media have previously used their Lake FM format and branding in other radio markets located in Upstate New York. On July 25, 2021, the station adopted new callsigns of WPLA to match the format.^[6]