WVHT

WVHT

City	Norfolk, Virginia
Broadcast area	Hampton Roads
Frequency	100.5 MHz
Branding	"Hot 100"
Programming
Format	Top 40/CHR
Ownership
Owner	Max Media (MHR License LLC)
Sister stations	WGH, WGH-FM, WVBW, WVSP
History
First air date	October 1, 1962 (as WCMS-FM)
Former call signs	WCMS-FM (1962-2003) WXMM (2003-2009)[1]
Call sign meaning	W Virginia HoT
Technical information
Facility ID	71287
Class	B
ERP	50,000 watts
HAAT	152 meters (499 ft)
Transmitter coordinates	36°49′44″N 76°12′26″W / 36.82889°N 76.20722°W / 36.82889; -76.20722
Links
Webcast	WVHT Webstream
Website	WVHT Online

WVHT (100.5 MHz, "Hot 100") is a commercial FM radio station licensed to Norfolk, Virginia. The station broadcasts a Top 40/CHR music format to the Hampton Roads area. WVHT is owned and operated by Max Media.^[2]

The studios and offices are on Greenwich Road in Virginia Beach.^[3] The transmitter is off Gammon Road, also in Virginia Beach.^[4]

History[]

Early years as WCMS-FM[]

WVHT traces its roots back to July 1, 1954, when WCMS (1050 AM) first went on the air. It replaced a legendary African American-oriented radio station, WRAP, which moved to 850 AM. In 1961, WCMS was purchased by George A. and Marjorie Crump of Suffolk. The Crumps took the unprecedented step of playing only country music on WCMS when other Norfolk-area radio stations carried different musical styles, as country music was still looked down on in that era. Critics at the time assured the Crumps that their bold decision would fail quickly.^[5][6]

WCMS was originally a daytimer, broadcasting on a clear-channel frequency reserved for XEG in Monterrey, Mexico. WCMS had to go off the air between sunset and sunrise to avoid interfering with XEG. On October 1, 1962, WCMS-FM signed on the air.^[7] The FM station allowed WCMS' country music to be heard around the clock, even though only a small number of radios were equipped at that time to pick up FM broadcasts.

During the Crump family's ownership, WCMS-AM-FM received a number of awards from the Country Music Association and Academy of Country Music for its dedication to music and contribution to the industry.^[8][9] Because there are many recreational boat owners in the Tidewater region of Virginia, WCMS-AM-FM maintained a boat to assist sailors who ran into trouble while on Chesapeake Bay and the rivers that flow into it.

George A. Crump died in 2005, but up until the 1990s, he was occasionally heard on WCMS-AM-FM giving editorials. His famous line at the end of every commentary was "And that, in our opinion, is that."^[10]

Purchase by Barnstable Broadcasting[]

In 1999, Marjorie Crump sold WCMS-AM-FM for $15.5 million to Barnstable Broadcasting.^[11] The deal included the corporate office building and studios at 900 Commonwealth Place in Virginia Beach.^[12] Barnstable began firing longtime employees, such as Eric Stevens, who had worked at the station for nearly 20 years. As longtime staffers were being let go, the station began using DJs from new sister station WGH-FM.

With co-owned WGH-FM airing a mainstream country format, at 3:00 p.m. on April 10, 2003, WCMS-FM shifted to classic country music, after playing "Goodbye Says It All" by Blackhawk.^[13] The new format lasted only seven months. After more than 40 years of country music, the format was dropped entirely at 11:30 p.m. on November 28, 2003, with "On the Road Again" by Willie Nelson as its final song. WCMS-FM then began stunting with a loop of AC/DC's "You Shook Me All Night Long."^[14]

Switch to Rock WXMM[]

At 3 p.m. on November 30, 2003, the station flipped to Mainstream Rock as "100.5 MAX-FM." The first song on "MAX-FM" was "Start Me Up" by The Rolling Stones.^[15][16] The call sign changed to WXMM on December 18, 2003.^[17]

With the format change, the country music format returned to its original frequency, 1050 AM. Morning drive time DJ Joe Hoppel continued his duties alongside newscaster Jim Long and co-host Jennifer Roberts. In 2004, Barnstable announced that the country format would end on WCMS just shy of the station's 50th anniversary.^[18] Joe Hoppel was inducted into the Country Music Hall of Fame in Nashville.^[19] The WCMS call letters moved to 1310 AM as a sports radio station, while the 1050 frequency was acquired by Davidson Broadcasting, a company specializing in Spanish language stations, and became WVXX.^[20]

In 2005, Barnstable Broadcasting sold all its stations to Max Media.^[21] The rock format ended at 5 p.m. on April 23, 2009. The station then began stunting as "Kung Pao 100.5 FM," playing "Classic Chinese Hits".^[22][23] The stunt that had previously been heard on KDOG in Mankato, Minnesota a few years prior.^[24]

Contemporary WVHT[]

At 7:00 a.m. on April 27, 2009, WXMM flipped to Top 40/CHR, branded as "Hot 100.5." The first song was "Boom Boom Pow" by The Black Eyed Peas.^[25][26] The station changed its call sign to WVHT on May 4, 2009.^[17]

On January 13, 2014, at 8:45 a.m., after stunting for an hour with construction sounds, WVHT was relaunched, keeping the "Hot 100.5" name and Top 40 format, but took a more music-intensive approach, as the home for "25 hits in a row." The logo was also changed with the adjustment in format.^[27]

On August 7, 2016, WVHT made another format adjustment, moving to Adult Top 40, and rebranded as "Hot 100".^[28][29] A few months later, the station returned to a mainstream direction. WVHT now competes with WNVZ; around 2015, the Entercom-owned station also moved to a Top 40/CHR format after previously being a rhythmic CHR for more than a decade.

References[]

External links[]

• Hot 100 Online
• WVHT in the FCC FM station database
• WVHT on Radio-Locator
• WVHT in Nielsen Audio's FM station database