Herbie Herbert

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Walter Herbert
Birth nameWalter James Herbert II
Also known asHerbie Herbert
Born(1948-02-05)February 5, 1948
Berkeley, California, U.S.
DiedOctober 25, 2021(2021-10-25) (aged 73)
Orinda, California, U.S.
GenresR&B, soul
Occupation(s)Artist manager, promoter, real estate developer, entrepreneur
InstrumentsLead vocalist, guitar
Years active1966–2021
LabelsSy Records

Walter James "Herbie" Herbert II[1] (February 5, 1948 – October 25, 2021) was an American music manager and musician. He was best known for his work with Santana and Journey.

Early life[]

Herbert was born in Berkeley, California, on February 5, 1948. His family moved to nearby Orinda when he was a child. He attended Campolindo High School and also resided in Lafayette, California.[2]

Career[]

Herbert got his start in the music business in the early 1970s with the aid of his mentor Bill Graham,[3] who served as the first manager of Santana.[2] Through Graham, Herbert became a roadie for the group (where he met Neal Schon and Gregg Rolie). He managed Frumious Bandersnatch (where he met Ross Valory and George Tickner). When Santana imploded in 1973, Herbert put together the original lineup of Journey (consisting of Schon, Rolie, Tickner, Valory and drummer Prairie Prince, who was soon replaced by Aynsley Dunbar) and remained its manager through 1993.[1] Herbert was heavily involved in all business aspects of the band and travelled as their road manager. With a sharp business sense, Herbert brought everything in-house under the name of Nightmare Productions and pioneered the use of large screen videos (via the creation of Nocturne Productions), impressive lighting and sound for stadium-sized concerts. A shrewd businessman, Herbert made a fortune with Journey's real estate holdings, Nocturne Productions, and catalog management.[3][4] He and Jim Welch, Journey's art director, devised a creative marketing plan to promote the band using artists Stanley Mouse and Alton Kelly, thematic one-worded album titles, and exposure at point-of-purchase outlets. In 1993, then lead vocalist Steve Perry asked that Herbert be replaced due to personality conflicts.[1][4][5] By 1995, Irving Azoff was hired by the band to be the next manager.[5]

In addition to his work with Journey, Herbert managed The Steve Miller Band and co-managed Swedish groups Roxette and Europe.[3] He also managed Mr. Big, Enuff Z'Nuff, and Journey offshoots The Storm and Hardline.[4] During the late 1990s, Herbert moved from behind the scenes into the spotlight, recording three albums as Sy Klopps and touring the San Francisco Bay Area with the Sy Klopps Band, which has included current and former Journey band members Schon, Rolie, Prince, and Valory.[3][4]

Personal life[]

Herbert was married to Maya Herbert for 20 years until his death. Together, they had two children: Katherine and Seaya.[2]

Herbert died on October 25, 2021, at his home in Orinda. He was 73, and suffered from an unspecified "prolonged illness" prior to his death.[2][4]

References[]

  1. ^ Jump up to: a b c Rapp, Allison. "Herbie Herbert, Longtime Journey Manager, Dead at 73". Ultimate Classic Rock. Retrieved October 27, 2021.
  2. ^ Jump up to: a b c d Whiting, Sam (October 26, 2021). "Journey manager Herbie Herbert, 73, dies at home in Orinda". San Francisco Chronicle. Retrieved October 30, 2021.
  3. ^ Jump up to: a b c d Mims, Taylor (October 27, 2021). "Walter 'Herbie' Herbert, Manager Who Helped Launch Journey, Dies at 73". Billboard. Retrieved October 30, 2021.
  4. ^ Jump up to: a b c d e Trakin, Roy (October 26, 2021). "Herbie Herbert, Longtime Manager of Journey, Dies at 73". Variety. Retrieved October 30, 2021.
  5. ^ Jump up to: a b Darcy (October 17, 2021). "Journey – The Brilliant Band Members, Stories & Struggles". Eagle 106.5. KEGX. Retrieved October 30, 2021.

External links[]

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