We Boom is the third extended play of South Korean–Chinese boy band NCT Dream, the third and teen-aged sub-unit of the South Korean boy band NCT. Released by SM Entertainment and Dreamus digitally on July 26, 2019, and later physically on July 29, 2019, the extended play consists of six new tracks, and is the first release of the unit to not contain any Mandarin version for the lead single.[2] SM founder Lee Soo-man continued as the release's executive producer, while several songwriters and producers, such as Ryan S. Jhun, Yoo Young-jin, Sonny J Mason, Deez, Moonshine, Cazzi Opeia, Benjamin Ingrosso, Livvi Franc, Louis Schoorl, Bobii Lewis, Jamil `Digi` Christmas, MZMC, and others, contributed both lyrics and production to the extended play. It was the unit's first major release as a sextet, following the graduation of member Mark in December 2018.
Upon its release, We Boom enjoyed commercial success in both South Korea and the United States. The extended play was the unit's third chart-topper on the Gaon Album Chart, their first release to receive a Platinum certificate by KMCA, and subsequently the best-selling release by an NCT unit in 2019. It also attained success in the States, earning the unit their best sales week to date while becoming the group their second and third top-ten entry on the Billboard World Albums and BillboardHeatseekers Albums, respectively. In conjunction to the EP's promotion, "Boom" was released as the lead single on the same digital release date to moderate success on the Gaon Digital Chart, peaking at number ninety, while barely missing out the top ten on the Billboard World Digital Songs chart. The song, however, was the unit's first entry on the New Zealand Hot Singles chart, debuting at number forty for one week, and has since become one of the unit's signature songs. The unit has since performed several songs from the extended play on The Dream Show and their Beyond LIVE concert in May 2020.
On July 8, 2019, it was announced that NCT Dream was preparing for a summer comeback.[3] On July 17, it was revealed that NCT Dream would return with their third EP We Boom and the lead single "Boom" on July 26. Teaser photos were released for each member from July 17 to June 22.[4] The music video teaser was released on July 24 and the full music video on July 26.[5]
The EP was released digitally on July 26, 2019, through several music portals, including MelOn, iTunes and Spotify.[6] The music video for the title song Boom was released the same day.[2] The physical version was released on July 29.
Reception and Promotion[]
The EP title song Boom was described as a piece of urban Hip hop, featuring "powerful verses - a bridge in the latter half of the song that features expressive back-to-back belts by Haechan and Renjun and leads into a warm-toned display by Jisung."[2]
The group started promoting their title track "Boom" on July 26 together with "Stronger". They first performed the lead single on KBS' Music Bank,[7] followed by performances on MBC's Show! Music Core and SBS' Inkigayo.
The album became NCT Dream best sold album up till then, selling more than 300,000 units after a month of release.[8] It also debut on Billboard World albums chart at #7 and NCT Dream was at #3 on Billboard Social 50 Chart.[9] NCT Dream received two wins for "Boom" on The Show on August 6, 2019, and on August 20, 2019, respectively.[10][11]We Boom later became the best selling album released by any NCT sub-unit up until and in the year of 2019.[12]
^Yoo Jung-na (January 5, 2020). "[2020 골든디스크]방탄소년단, 음원+음반 대상 동시 석권…"공정한 2020년 기대"(종합)" [[2020 Golden Disc] Bulletproof Boy Scouts to Dominate Music + Music Records "Fair 2020 expectations" (general)]. Sports Chosun (in Korean). Retrieved January 5, 2020.
^Jeon, Aram (August 6, 2019). '더쇼' NCT DREAM, 컴백 첫 1위…파나틱스 데뷔·TRCNG 컴백 [종합] ['The Show' NCT DREAM, No. 1 comeback… Panatics debut, TRCNG comeback [Comprehensive]]. Xports News (in Korean). Retrieved April 29, 2020 – via Naver.
^Kim, Bora (August 20, 2019). '더쇼' NCT DREAM '붐' 1위..제노 "곧 3주년, 엔시티즌에 감사"[종합] ['The Show' NCT DREAM 'Boom' 1st place .. Geno "Thanks soon, thanks to N-Citizen" [Comprehensive]]. OSEN (in Korean). Retrieved April 29, 2020 – via Naver.
