Westinghouse Licensing Corporation

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This article is about the present-day program for licensing the Westinghouse brand to third parties worldwide. For historical information, see Westinghouse Electric Corporation. For other uses of "Westinghouse", see Westinghouse (disambiguation).
Westinghouse Licensing Corporation
Trade name
Westinghouse Electric Corporation
IndustryBrand management
Trademark management
PredecessorWestinghouse Electric (1886)
Founded1998; 23 years ago (1998)
Headquarters
New York City, New York
,
U.S.
Key people
George Westinghouse
Parent
  • CBS Corporation (1998–2000)
  • Viacom (2000–2006)
  • CBS Corporation (2006–2019)
  • ViacomCBS (2019-present)
Websitewestinghouse.com/

The second incarnation of Westinghouse Electric Corporation (commonly known as Westinghouse Licensing Corporation[1]) is a Delaware General Corporation Law organized subsidiary that was founded in 1998 by Westinghouse-CBS (the renamed "original Westinghouse" and predecessor of the current ViacomCBS) in managing the intellectual property assets relating to the Westinghouse trademarks produced from 1886 until 1996.

Westinghouse Licensing has its headquarters in New York City inside the headquarters of its parent, ViacomCBS.

History[]

All traces of the Westinghouse name go back to the original company's roots starting in 1886 when George Westinghouse founded the company in Pittsburgh, Pennsylvania.

  • 1995: After the original Westinghouse acquired CBS Inc., it set about transforming itself from a diversified conglomerate with strong industrial roots into a media giant. Starting in 1996, it began selling off many of its non-media assets.
  • 1997: In 1997, Westinghouse acquired Infinity Broadcasting Corporation and was reorganized as the first CBS Corporation, taking on the name of the broadcasting network.
  • 1998: In 1998, CBS Corporation established a brand licensing subsidiary Westinghouse Licensing (Westinghouse Electric Corporation); the original Westinghouse name had a 112-year legacy in the consumer marketplace and so had a value apart from any actual manufacturing company under that name.
  • 1999: In 1999, CBS Corporation sold all of its nuclear businesses to BNFL, thus jettisoning its last significant non-media assets. Soon after, BNFL gained license rights on the Westinghouse trademarks and used them to reorganize its newly acquired nuclear assets as Westinghouse Electric Company LLC. That company was later sold to the Toshiba Group in 2007.
  • 2000: In 2000, CBS Corporation merged with Viacom. Since Viacom was the surviving company, this ended the corporate legacy of the "original Westinghouse" for good. The Westinghouse licensing division was included in the merger, and Viacom obtained control of the Westinghouse trademarks.
  • 2005: However, in 2005, Viacom changed its name to CBS Corporation and spun off its cable and movie interests into a new company under the Viacom name. The "new" CBS Corporation retained control of the Westinghouse trademarks.
  • 2019: In 2019, the companies would remerge 14 years later, making Westinghouse part of what became ViacomCBS.

Licensing of the brand[]

Westinghouse (brand)
Westinghouse Design Mark.svg
Product typeLicensed brandname
OwnerWestinghouse Electric Corporation
(ViacomCBS)
CountryU.S.
Introduced1886
Related brandsWhite-Westinghouse
Previous ownersWestinghouse Electric (1886)
Tagline"Innovation you can be sure of", "You Can Be Sure...If It's Westinghouse"
Websitewestinghouse.com

Since 1998, Westinghouse Licensing has licensed the famous brand for use on a multitude of products, some of which were in similar categories to those sold by the historic version of the company. Though these products advertise the Westinghouse name, they are not manufactured by the historic Westinghouse company.[2]

Active licensees[]

These are the active Westinghouse licensees manufacturing products under the "Westinghouse" and "White-Westinghouse" names:

  • Westinghouse Electric Company LLC, providing nuclear energy worldwide.
  • TECO-Westinghouse Motor Company (previously Westinghouse Heavy Industry Motor Division, HIMD), maintains original Westinghouse large electric motor designs and manufactures new motors & generators from ¼ hp to 100,000 hp.
  • Westinghouse Battery selling general purpose batteries, Industrial sealed lead acid batteries, and LED flashlights.
  • , formerly Lighting, selling light bulbs, ceiling fans, and lighting fixtures[2]
  • , selling Westinghouse-branded electrical accessories.
  • Electrolux Group, selling Westinghouse branded refrigerators, washing machines and dishwashers in Australia.
  • Westinghouse Electronics, selling Westinghouse-branded LCD televisions and computer monitors.

See also[]

  • Westinghouse Electric Corporation (original corporation)
  • Westinghouse Electric Company
  • White-Westinghouse

References[]

  1. ^ Colorado Secretary of State
  2. ^ a b Ford, Carro (March 2004). "Brand Recharging". Package Design Magazine. ST Media Group International. Archived from the original on 10 December 2008. Retrieved 9 February 2017.

External links[]

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