Worcestershire bus route 144

144
Overview
Operator	First Midland Red
Predecessors	Diamond West Midlands
Route
Start	Birmingham
Via	Selly Oak, Northfield (Birmingham), Rubery, Catshill, Bromsgrove, Droitwich
End	Worcester
Route map {{Routemap navbar = Worcestershire bus route 144 navbar pos = 2 title = Route 144 inline = y legend = bus map = KBHFa~~Birmingham city centre HST~~Selly Oak HST~~Northfield HST~~Longbridge HST~~Rubery HST~~Catshill HST~~Bromsgrove HST~~Wychbold HST~~Droitwich HST~~Fernhill Heath KBHFe~~Worcester ← {{{previous_line}}}  {{{system_nav}}}  {{{next_line}}} →

Worcestershire bus route 144 is a bus service connecting the cities of Birmingham and Worcester, operated by First Midland Red. The route was one of the longest-running double-deck bus operated routes,^{[1][dead link]} though it is now more common for single decked buses to be used. The original routing of the 144 was from Birmingham to Malvern via Bromsgrove and Worcester,^[2] though the Worcester to Malvern section now forms part of the 44 route.

History[]

A bus service between Birmingham and Great Malvern was first introduced by Midland Red in August 1914, and was extended to Malvern Wells two years later. It was originally numbered 25, then 125. The number 144 was used from 1928.^[3]

Midland Red was split into four parts in 1981, with route 144 passing to the Midland Red West division, which later became First Worcester.^[4]

On 24 March 2004, the service was re-routed in the Bromsgrove area to serve Catshill instead of the Birmingham Road, replacing the local bus number 90 on that section of the route.^[5] This change was fought by local residents who wanted to keep the route as it was.^[6] A year later in June 2005, Diamond Bus introduced a 64 service along the Birmingham Road, replacing the affected section.^[7]

Brand new Alexander Dennis Enviro 300 low floor buses were introduced as part of a relaunch of the route in June 2005.^[8] Thirteen vehicles, costing £1.5 million,^[9] entered service operating from both Worcester and Kidderminster depots due to staff shortage at the 144's native Worcester depot, by September all vehicles had returned to operate from the Worcester depot.

In May 2013, the short Worcester - Catshill journeys in the daytime were renumbered as 144A and operate via , a short deviation off the main 144 route.^[10] Diamond Bus have since extended service 145/145A from Bromsgrove to Droitwich in competition.

In 2018, the route was rebranded as Salt Road, acknowledging the salt trade in Droitwich.^[11]

Competition[]

On 12 April 2009, Diamond Bus started operations on the route, only running between Birmingham and Bromsgrove, replacing the 64 service, which they had previously operated on a similar route.^{[12][dead link]} Actual operations did not begin until the next day because the start date was a bank holiday; this was reduced to only run between Bromsgrove and Rubery in January 2010, before being withdrawn completely on 4 April 2010.^[13]

Diamond Bus have since extended service 145/ 145A from Bromsgrove to Droitwich which competes with service 144/144A on this section of route.

Notable events[]

2007 Worcestershire Flooding[]

Regular 144 driver Josie Millward received recognition in the form of a First Superstar award in July 2007 for her actions during the severe flooding in Worcestershire in 2007.^[14] Upon reaching an impassable road she made her mobile phone available to passengers to contact friends and relatives to inform them that they would be delayed, even adding extra credit to the phone when it ran low.^[15] Other drivers on the route also received praise for their actions during the floods.^[16]

See also[]

• Bus transport in Bromsgrove
• Transport in Birmingham

References[]