XHRST-FM

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XHRST-FM
XHRST 1077 Mas Flo logo.png
CityTijuana, Baja California
Broadcast areaTijuana, Baja California
San Diego, California
Frequency107.7 MHz
Branding"Más Flo"
Programming
FormatLatin Urban
Ownership
OwnerGrupo Audiorama Comunicaciones
(Radio XHRST-FM, S.A. de C.V.[1])
OperatorMLC Media
XEXX-AM
History
First air date
December 1994
Call sign meaning
"Rosarito", original location of allotment
Technical information
ClassB1
ERP10,000 watts[2]
HAAT100 meters (330 ft)
Links
WebcastListen Live
WebsiteMas Flo 107.7

XHRST-FM is a station located in Tijuana, Baja California, México. It transmits for Tijuana and San Diego on 107.7 MHz and is currently operated by MLC Media, a Spanish-language radio syndicator based in the United States, as "Más Flo" with a Latin urban format.

History[]

The history of XHRST begins on 91.9 MHz in Rosarito, but the station promptly moved to 107.7 MHz. The station was initially operated by Grupo ACIR and aired several formats under ACIR, including Regional Mexican (La Comadre), Spazio (rock), and Estéreo Sol (English and Spanish adult contemporary). After Rosarito became a separate municipality, the station moved its studios to Tijuana on Blvd. Sánchez Taboada in the Zona Río and took on ACIR's Digital contemporary hit radio format.

On May 11, 2009, GRI Radio brought the Los 40 format to Tijuana on XHRST. On October 13, 2009, Ya Párate, the Los 40 morning show, originated from Tijuana for the network. Grupo Audiorama jettisoned all Televisa Radio formats, including Los 40, at the end of June 2017, and it instituted La Bestia Grupera in Tijuana on July 17, 2017. The format lasted almost a full year until the station returned to Spanish CHR on July 9, 2018. On August 8, Grupo Audiorama returned the Los 40 format to the Tijuana and San Diego market.

On December 1, 2020, MLC Media took over operations of XHRST-FM by dropping the Los 40 format and instituting the Más Flo format that ran on XHLNC-FM 104.9 under its management between December 2019 and April 2020; MLC had bowed out of that arrangement, citing XHLNC's social concession.[3]

References[]

  1. ^ "RPC: #055384 Change in Concessionaire by Internal Reorganization — XHRST-FM" (PDF). Federal Telecommunications Institute. December 15, 2021. Retrieved December 17, 2021.
  2. ^ Instituto Federal de Telecomunicaciones. Infraestructura de Estaciones de Radio FM. Last modified 2018-05-16. Retrieved 2015-06-09. Technical information from the IFT Coverage Viewer.
  3. ^ Venta, Lance (April 22, 2020). "Mas Flo 104.9 Quietly Ends in San Diego". RadioInsight. Retrieved April 22, 2020.


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