Yahoo! Consumer group

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The Yahoo! Consumer group was one of new groups included in Yahoo!’s reorganization under CEO Scott Thompson. It includes three units: Media, Connections, and Commerce.

Media unit[]

Led by Ross Levinsohn, includes , Yahoo! News, Yahoo! Finance, Yahoo! Sports, and Yahoo! Entertainment. Technology — like (YPP) will be brought into close partnership with content producers and editors. This unit will continue to drive original coverage of both breaking news events and other events such as the Royal Wedding and the upcoming Olympics and US Elections.

Connections[]

Led by , the Yahoo! Consumer Group includes consumer businesses that connect and inform users including Yahoo! Search, and properties such as Yahoo! Mail, Yahoo! Messenger, Flickr, Yahoo! Answers, and more.

Commerce[]

It is expected that this newly created team will play a critical role in Yahoo!'s future growth and will go beyond traditional e-commerce. The focus of this team will be driving higher ROI for advertisers and agencies. The foundation of the new Commerce group will be , Yahoo! Shopping, Yahoo! Travel, , Yahoo! Personals and Yahoo! Real Estate.^{[1][2][3][4][5]}

On April 16, 2012 Bloomberg reported that will co-lead the new consumer-commerce division with .^[6]

References[]

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