Yomi Adegoke

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Yomi Adegoke
Born (1991-09-25) 25 September 1991 (age 30)[1]
Croydon, South London, UK
OccupationJournalist
Alma materUniversity of Warwick
Notable worksSlay In Your Lane

Yomi Adegoke (born 9 September 1991) is a British journalist and co-author of the 2018 book Slay In Your Lane.

Early life and education[]

Adegoke is of Nigerian heritage. She was born in Canning Town, east London, and raised in Croydon.[2] She attended the University of Warwick and studied law.[2] Her sister, Yemisi Adegoke, is a journalist for BBC Africa.[2] She took a year out of university and in 2013 she founded Birthday Magazine, a publication aimed at black teenage girls.[3] The magazine discussed race, pop culture and feminism.[4]

Career[]

Adegoke has written for The Guardian, The Independent and the Pool.[5][6] She was selected by The Dots as a woman who was "redefining the creative industry".[7] An Evening Standard feature included her among "frontline pioneers".[8] She has called out racism on university campuses.[9] She worked for Channel 4.[10]

Slay in Your Lane[]

Main article: Slay In Your Lane

Adegoke collaborated with Elizabeth Uviebinené to write Slay in Your Lane: The Black Girl Bible. Nine publishers fought for the rights to the book, with Adegoke and Uviebinené winning five-figure sums.[2] It was published by 4th Estate (HarperCollins) in 2018.[11] It was described as a "guide to life for a generation of black women".[12] To write the book, Adegoke and Uviebinené interviewed several accomplished black women, including Malorie Blackman, Denise Lewis, jamelia, Laura Mvula, Clara Amfo, Karen Blackett, June Sarpong, Margaret Busby and Estelle.[2] The book covers work, education, money, dating and health, as well as media representation of black women.[13] It was selected by BBC Radio 4 as Book of the Week in July 2018. They discussed the book at the Southbank Centre for the London Literature Festival.[14] The pair have discussed the success of the book widely, in mainstream media and public discussions.[15][16][17][18][19] Complementing the book, in April 2020 Adegoke and Uviebinené launched the Slay in Your Lane: The Podcast, which continued the analysis of news and popular culture topics from a black British female perspective.[20]

Black Love[]

Adegoke has created Black Love, a comedy documentary for Black History Month on Channel 4 which Mo Gilligan is set to present.[21]

References[]

  1. ^ Yomi Adegoke (25 September 2018). "Morning! Ya girl is 27 years old today". Retrieved 24 August 2020 – via Twitter.
  2. ^ a b c d e Akbar, Arifa (2018-06-24). "How to be a black woman and succeed: two friends who have written the manual". The Guardian. Retrieved 2018-11-10.
  3. ^ "Yomi Adegoke". Blake Friedmann. Retrieved 2018-11-10.
  4. ^ "Post Black Talk – Do we live in a post racial society?". www.warwicksu.com. Retrieved 2018-11-10.
  5. ^ "Yomi Adegoke". The Guardian. Retrieved 2018-11-10.
  6. ^ "Yomi Adegoke". The Independent. Retrieved 2018-11-10.
  7. ^ "Slay In Your Lane: In Conversation with Yomi Adegoke and Elizabeth Uviebinené". Glasgow Women's Library. 23 August 2018. Retrieved 2018-11-10.
  8. ^ Luckhurst, Phoebe (2018-02-06). "Meet the women who make up our Suffragette City". Evening Standard. Retrieved 2018-11-10.
  9. ^ Horton, Helena (2016-04-06). "Warwick university investigates racist slurs scrawled on student's bananas". The Telegraph. ISSN 0307-1235. Retrieved 2018-11-10.
  10. ^ "Melan Mag Interviews: Authors of Slay in Your Lane, Yomi Adegoke and Elizabeth Uviebinené". Melan Magazine. 2018-02-23. Retrieved 2018-11-10.
  11. ^ Onwuemezi, Natasha (2018-06-16). "Yomi Adegoke & Elizabeth Uviebinené | 'Just because something is by black women and about black women, that doesn't mean that it can't be mainstream'". The Bookseller. Retrieved 2018-11-10.
  12. ^ Mowbray, Nicole (2018-07-11). "The women with Slaying power: Publishing sensations Elizabeth Uviebinené and Yomi Adegoke". Metro Newspaper UK. Retrieved 2018-11-10.
  13. ^ Fetto, Funmi (2018-07-11). "The Must-Read Book Empowering Young Black Women". Vogue. Retrieved 2018-11-10.
  14. ^ "Slay in Your Lane". Southbank Centre. Retrieved 2018-11-10.
  15. ^ "BBC Radio 6 Music - Amy Lamé, With Elizabeth Uviebinene and Yomi Adegoke on their new book Slay In Your Lane: The Black Girl Bible". BBC. Retrieved 2018-11-10.
  16. ^ "Who's Included? Black Women and the Workplace". info.lse.ac.uk. London School of Economics and Political Science. Retrieved 2018-11-10.
  17. ^ "Yomi Adegoke and Elizabeth Uviebinené". Bristol Festival of Ideas. Retrieved 2018-11-10.
  18. ^ Sanusi, Victoria (2018-07-10). "'Slay In Your Lane' is a true depiction of the hardships of being a black British woman". inews.co.uk. Retrieved 2018-11-10.
  19. ^ Parke, Phoebe (2018-08-08). "Slay In Your Lane: Why 2018's Black Girl Bible Is Supposed To Make You Feel Uncomfortable". Grazia. Retrieved 2018-11-10.
  20. ^ "Slay In Your Lane: The Podcast". Apple Podcasts Preview. Retrieved 28 April 2020.
  21. ^ McGrath, Rachel (24 August 2020). "Mo Gilligan to front Black History Month comedy doc for Channel 4". Evening Standard. Retrieved 24 August 2020.
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