ZICO (beverage)
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Industry | Beverage |
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Founded | 2004 New York City, New York, U.S. |
Founder | Mark Rampolla |
Headquarters | El Segundo, California, U.S. |
Parent | PowerPlant Ventures |
Website | zico![]() |
ZICO Beverages is an American beverage company that manufactures coconut water.
In 2013, ZICO became majority owned by The Coca-Cola Company, which it retained for the next seven years. In January 2021 during the COVID-19 pandemic and after years of declining sales, the company was sold back to its founder, Mark Rampolla, through PowerPlant Ventures.
History[]
ZICO was founded in 2004 by Mark Rampolla after being introduced to coconut water as a Peace Corps volunteer in Central America.[1]
In 2009, The Coca-Cola Company purchased a minority stake in ZICO[2] and increased that to a majority stake in 2012.[3]
In 2013, Coca-Cola purchased the outstanding stake, acquiring ZICO in the process.[4]
In 2020, Coca-Cola announced it would discontinue ZICO by the end of the year.[5]
In January 2021, PowerPlant Ventures announced their acquisition of ZICO coconut water from The Coca-Cola Company. The brand's ownership has come full circle, as PowerPlant Ventures was co-founded and is co-led by Mark Rampolla, who was behind ZICO's initial 2004 launch.[6]
Ingredients[]
ZICO contains pure coconut water - often in concentrate form, which has been the source of a litigation.[7]
Flavors[]
ZICO's coconut water comes in a variety of flavors including natural, chocolate, jalapeno mango, and watermelon raspberry.[8][9]
References[]
- ^ Murphy, Kate (2013-11-02). "Opinion | Mark Rampolla". The New York Times. ISSN 0362-4331. Retrieved 2017-12-19.
- ^ "Zico: an America's Hottest Brands Case Study". Retrieved 2017-12-19.
- ^ "US: Coca-cola Co takes control of Zico coconut water". Just Drinks. 2012-04-12. Retrieved 2021-05-16.
- ^ "Coca-Cola North Acquires Coconut Water Maker Zico Beverages". Vending Times. November 29, 2013. Retrieved December 2, 2013.
- ^ Pomranz, Mike (October 6, 2020). "Zico to Be Discontinued as Coca-Cola Gives Up on Coconut Water". Food&Wine.
- ^ "Founder of ZICO Coconut Water Re-Acquires Brand from The Coca-Cola Company". BusinessWire. 2021-01-14. Retrieved 2021-05-16.
- ^ "Zico Coconut Water Class Action Challenges 'No Sugar Added' Label". Top Class Actions. 2017-01-20. Retrieved 2021-05-16.
- ^ "Jet.com - Prices Drop As You Shop". Jet.com. Retrieved 2017-12-19.
- ^ "Zico Pure Pineapple Premium Coconut Water 16.9 oz Plastic Bottles - Pack of 12". taldepot.com. Retrieved 2017-12-19.
- Drink companies based in California
- Drink companies of the United States