ZICO (beverage)

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For other uses, see Zico (disambiguation).
ZICO Beverages
IndustryBeverage
Founded2004; 17 years ago (2004)
New York City, New York, U.S.
FounderMark Rampolla
HeadquartersEl Segundo, California, U.S.
ParentPowerPlant Ventures
Websitezico.com Edit this on Wikidata

ZICO Beverages is an American beverage company that manufactures coconut water.

In 2013, ZICO became majority owned by The Coca-Cola Company, which it retained for the next seven years. In January 2021 during the COVID-19 pandemic and after years of declining sales, the company was sold back to its founder, Mark Rampolla, through PowerPlant Ventures.

History[]

ZICO was founded in 2004 by Mark Rampolla after being introduced to coconut water as a Peace Corps volunteer in Central America.[1]

In 2009, The Coca-Cola Company purchased a minority stake in ZICO[2] and increased that to a majority stake in 2012.[3]

In 2013, Coca-Cola purchased the outstanding stake, acquiring ZICO in the process.[4]

In 2020, Coca-Cola announced it would discontinue ZICO by the end of the year.[5]

In January 2021, PowerPlant Ventures announced their acquisition of ZICO coconut water from The Coca-Cola Company. The brand's ownership has come full circle, as PowerPlant Ventures was co-founded and is co-led by Mark Rampolla, who was behind ZICO's initial 2004 launch.[6]

Ingredients[]

ZICO contains pure coconut water - often in concentrate form, which has been the source of a litigation.[7]

Flavors[]

ZICO's coconut water comes in a variety of flavors including natural, chocolate, jalapeno mango, and watermelon raspberry.[8][9]

References[]

  1. ^ Murphy, Kate (2013-11-02). "Opinion | Mark Rampolla". The New York Times. ISSN 0362-4331. Retrieved 2017-12-19.
  2. ^ "Zico: an America's Hottest Brands Case Study". Retrieved 2017-12-19.
  3. ^ "US: Coca-cola Co takes control of Zico coconut water". Just Drinks. 2012-04-12. Retrieved 2021-05-16.
  4. ^ "Coca-Cola North Acquires Coconut Water Maker Zico Beverages". Vending Times. November 29, 2013. Retrieved December 2, 2013.
  5. ^ Pomranz, Mike (October 6, 2020). "Zico to Be Discontinued as Coca-Cola Gives Up on Coconut Water". Food&Wine.
  6. ^ "Founder of ZICO Coconut Water Re-Acquires Brand from The Coca-Cola Company". BusinessWire. 2021-01-14. Retrieved 2021-05-16.
  7. ^ "Zico Coconut Water Class Action Challenges 'No Sugar Added' Label". Top Class Actions. 2017-01-20. Retrieved 2021-05-16.
  8. ^ "Jet.com - Prices Drop As You Shop". Jet.com. Retrieved 2017-12-19.
  9. ^ "Zico Pure Pineapple Premium Coconut Water 16.9 oz Plastic Bottles - Pack of 12". taldepot.com. Retrieved 2017-12-19.
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