Coverage of the event was in high-definition on the NFL Network. Clothing company Under Armour sponsored the game for the fifth consecutive year and provided apparel for the game.
For the South team, quarterback Christian Ponder, formerly with Florida State, threw 132 yards and two touchdowns and was named the Most Valuable Player. Leonard Hankerson, former Miami Hurricanes wide receiver, had five catches for 100 yards and one touchdown. He was named the Under Armour Offensive Player of the Game.