The game was played on January 26, 2013, (4 p.m. ET), at Ladd–Peebles Stadium in Mobile, Alabama.[1] The coaching staff of the Detroit Lions, led by head coach Jim Schwartz, coached the South team.[2] The coaching staff of the Oakland Raiders, led by head coach Dennis Allen, coached the North team.[3] Schwartz had previously coached in the 2010 Senior Bowl.[3]
Coverage of the event was provided on the NFL Network. Clothing company Nike was the sponsor for the second consecutive year, and provided apparel for the game. The referee for the game, David Smith of the Southeastern Conference (SEC), had been a quarterback for Alabama and MVP of the 1988 Sun Bowl.[4]