Lamp is a
television and cinema advertisement released in September 2002 to promote the
IKEA chain of furniture stores in the United States. The 60-second commercial was the first part of the "Unböring" campaign conceived by
advertising agency Crispin Porter + Bogusky, and follows a lamp abandoned by its owner. It was produced by the
production company Morton/Jankel/Zander, and was directed by
Spike Jonze. Post-production and editing was handled by Spot Welders and sound design by the California-based MIT Out Sound. The commercial aired concurrently with another IKEA piece in the same vein, titled
.
Lamp, and its associated campaign, was a popular, critical, and financial success. Sales of IKEA furniture increased by eight percent during the period in which the commercial ran, and
Lamp received a number of awards, including a
Grand Clio and the Grand Prix at the
Cannes Lions International Advertising Festival, considered the most prestigious accolade granted by the advertising community
[citation needed].